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Pros and Cons\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:160:\"https://aioseo.com/should-you-hire-a-marketing-agency-pros-and-cons/?utm_source=rss&utm_medium=rss&utm_campaign=should-you-hire-a-marketing-agency-pros-and-cons\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://aioseo.com/should-you-hire-a-marketing-agency-pros-and-cons/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 08 Jun 2023 15:29:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"DIY SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:31:\"Hire a digital marketing agency\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:23:\"Hire a marketing agency\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:42:\"Pros and cons of hiring a marketing agency\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=195583\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:461:\"<p>Should you hire a marketing agency? Getting qualified help to reach business goals sounds appealing. However, it&#8217;s easy to waste money on marketing. And how do you find the right agency? In this article, you’ll get an introduction to what&#8230;</p>\nThe post <a href=\"https://aioseo.com/should-you-hire-a-marketing-agency-pros-and-cons/\">Should You Hire a Marketing Agency? Pros and Cons</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:48630:\"<p>Should you hire a marketing agency? Getting qualified help to reach business goals sounds appealing.</p>\n\n\n\n<p>However, it&#8217;s easy to waste money on marketing. And how do you find the right agency?</p>\n\n\n\n<p>In this article, you’ll get an introduction to what marketing agencies do and how to make good hiring decisions.</p>\n\n\n\n<p>If you want to hire a marketing agency, you’ll be better equipped to do so after reading this.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-a-digital-marketing-agency\">What is a Digital Marketing Agency?</a></li><li><a href=\"#aioseo-a-word-of-caution\">A Word of Caution</a></li><li><a href=\"#aioseo-marketing-services\">Marketing Services</a></li><li><a href=\"#aioseo-seo-search-engine-optimization\">SEO (Search Engine Optimization)</a><ul></ul></li><li><a href=\"#aioseo-graphic-design\">Graphic Design</a><ul></ul></li><li><a href=\"#aioseo-websites\">Website Design and Development</a><ul></ul></li><li><a href=\"#aioseo-social-media\">Social Media Marketing</a><ul></ul></li><li><a href=\"#aioseo-email-marketing-high-roi\">Email Marketing</a><ul></ul></li><li><a href=\"#aioseo-online-advertising\">Online Advertising</a><ul></ul></li><li><a href=\"#aioseo-conversion-rate-optimization-cro\">Conversion Rate Optimization (CRO)</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-a-digital-marketing-agency\">What is a Digital Marketing Agency?</h2>\n\n\n\n<p>A digital marketing agency provides services that establish brand identity, increase brand awareness, and promote business growth. Those services include website design, SEO, lead generation, social media marketing, email marketing, conversion rate optimization, and advertising campaigns.</p>\n\n\n\n<p>Digital PR services are also common and may include outreach to news media, link-building campaigns, event management, and development of co-branding opportunities.</p>\n\n\n\n<p>Before we take a closer look at these services, a word of caution is in order.</p>\n\n\n\n<h2 id=\"aioseo-a-word-of-caution\">A Word of Caution</h2>\n\n\n\n<p>Last week a &#8216;marketer&#8217; joined a Facebook group for professionals. He&#8217;d landed a big SEO client. &#8220;Now, what do I do?&#8221; he asked. </p>\n\n\n\n<p>It turns out this individual has no SEO experience. Like many, he liked the idea of making money with digital marketing. </p>\n\n\n\n<p>This lack of experience masquerading as expertise happens at the agency level too.</p>\n\n\n\n<p>Several years ago, SEO expert Stav Zilbershtein became <a href=\"https://feinternational.com/blog/how-an-entrepreneur-bootstrapped-his-marketplace-app-and-sold-it-for-mid-six-figures/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">disillusioned</a>: &#8220;Even if some of these people only read three articles on SEO, they would begin to claim expert status.&#8221;</p>\n\n\n\n<p>That inspired Stav to leave the industry and use his expertise to bootstrap an app he later sold for around half a billion dollars.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-1024x648.jpg\" alt=\"\" class=\"wp-image-196511\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-1024x648.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-300x190.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-768x486.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-1536x972.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-2048x1295.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-600x380.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-95x60.jpg 95w, https://aioseo.com/wp-content/uploads/2023/06/stav-zilbershtein-cover-story-142x90.jpg 142w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Many of the best marketers shift out of agencies and companies and into making money online for themselves through affiliate marketing or product development.</p>\n\n\n\n<p>Also realize that it&#8217;s not uncommon for digital marketing agencies serving local businesses and nonprofits to be <em>mediocre</em>. </p>\n\n\n\n<p>However, that doesn&#8217;t mean that small businesses don’t have good options.</p>\n\n\n\n<p>Let’s explore what services marketing agencies offer and what tasks you can easily handle yourself.</p>\n\n\n\n<p>Along the way we&#8217;ll share insights from our own experience to help you avoid disappointment.</p>\n\n\n\n<h2 id=\"aioseo-marketing-services\">Marketing Services</h2>\n\n\n\n<p>Many local marketing agencies bill themselves as &#8220;full-service,&#8221; meaning they claim they can handle all of your marketing needs.</p>\n\n\n\n<p>The attraction here is convenience. But there are cases, as we&#8217;ll see later in this article, that choosing a marketing firm based on a single area of expertise can be a wise move.</p>\n\n\n\n<p>First, let&#8217;s briefly examine the standard services offered.</p>\n\n\n\n<h2 id=\"aioseo-seo-search-engine-optimization\">SEO (Search Engine Optimization)</h2>\n\n\n\n<p>SEO is a set of disciplines designed to help website content rank higher in search engine results pages (SERPs). </p>\n\n\n\n<p>The goal: grow brand awareness, readership, <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">conversions</a>, and sales.</p>\n\n\n\n<h3 id=\"aioseo-what-seo-services-do-agencies-offer\">What SEO Services Do Agencies Offer?</h3>\n\n\n\n<p>A marketing agency will offer to conduct a &#8220;site audit&#8221; and deliver a report on your strengths and weaknesses. Their recommendations may include the following.</p>\n\n\n\n<p><strong>Technical SEO</strong>:</p>\n\n\n\n<ul>\n<li>Improving site speed, which is a ranking factor.</li>\n\n\n\n<li>Optimizing pages so they&#8217;re eligible to be displayed as <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\" title=\"\">rich snippets</a>.</li>\n\n\n\n<li>Adding <a href=\"https://aioseo.com/breadcrumb-navigation-in-wordpress/\" title=\"\">breadcrumb navigation</a> or <a href=\"https://aioseo.com/wordpress-table-of-contents-seo/\" title=\"\">tables of contents</a> to pages.</li>\n</ul>\n\n\n\n<p><strong>On-Page SEO</strong>:</p>\n\n\n\n<ul>\n<li>Optimizing title tags and meta descriptions.</li>\n\n\n\n<li>Optimizing existing content for SEO.</li>\n\n\n\n<li>Adding internal links for SEO.</li>\n\n\n\n<li>Producing new content designed to rank well.</li>\n</ul>\n\n\n\n<p><strong>Off-Page SEO</strong>:</p>\n\n\n\n<ul>\n<li>Creating link-building campaigns. (This means getting other sites to <a href=\"https://aioseo.com/referring-domains-vs-backlinks-seo/\" title=\"\">link to yours</a>.)</li>\n\n\n\n<li>Digital PR, such as guest posting, podcast interviews, and mentions in news media.</li>\n\n\n\n<li>Social media management.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h3>\n\n\n\n<h4 id=\"aioseo-can-i-do-these-things-myself\"><strong>Can I do these things myself?</strong></h4>\n\n\n\n<p>Regardless of your niche, you can learn how to do SEO.</p>\n\n\n\n<p>WordPress site owners can use a plugin like<a href=\"https://aioseo.com/pricing/\"> All in One SEO (AIOSEO)</a> to easily handle most technical and on-page tasks. </p>\n\n\n\n<p>And this will be at a fraction of the cost of hiring an agency.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>SEO plugins provide click-button ways to:</p>\n\n\n\n<ul>\n<li>Optimize <a href=\"https://aioseo.com/seo-title-tags/\" title=\"\">titles</a> and <a href=\"https://aioseo.com/how-to-write-meta-descriptions-for-seo/\" title=\"\">page descriptions</a>.</li>\n\n\n\n<li>Add <a href=\"https://aioseo.com/docs/adding-breadcrumbs-to-your-site-using-the-aioseo-breadcrumbs-block/\">breadcrumb navigation</a>.</li>\n\n\n\n<li>Add <a href=\"https://aioseo.com/docs/adding-a-table-of-contents-to-your-site-using-all-in-one-seo/\">tables of contents</a> to pages.</li>\n\n\n\n<li>Create <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\">rich snippets</a>.</li>\n</ul>\n\n\n\n<p>All in One SEO (AIOSEO) also automatically generates and updates sitemaps.</p>\n\n\n\n<p>And when it comes to optimizing content for SEO, a plugin can give you &#8220;advice&#8221; on improving your page.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-1024x559.jpg\" alt=\"aioseo sidebar\" class=\"wp-image-195885\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-1024x559.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-300x164.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-768x419.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-1536x838.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-2048x1117.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-600x327.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-110x60.jpg 110w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-plugin-1-165x90.jpg 165w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: The AIOSEO sidebar appears shows you exactly what to do to improve your rankings.</em></figcaption></figure>\n\n\n\n<p>Increasing internal links to your most important conversion pages can help them rank higher in search results. </p>\n\n\n\n<p>Adding these links is easy using the <strong>Link Assistant</strong> in AIOSEO.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png\" alt=\"aioseo link assistant dashboard\" class=\"wp-image-166324\" srcset=\"https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-300x171.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-768x437.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-600x341.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-105x60.png 105w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-158x90.png 158w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1.png 1220w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Link Assistant will list linking opportunities in your website. All you have to do is click buttons; you don&#8217;t even have to open any web pages.</p>\n\n\n\n<p>We routinely use All in One SEO (AIOSEO) to optimize our page content before publishing. Within about 5 minutes we can increase our SEO score substantially. </p>\n\n\n\n<p>And we set aside a small amount of time each month to build internal links.</p>\n\n\n\n<h4 id=\"aioseo-do-i-want-to-outsource-to-save-time\"><strong>Do I want to outsource to save time?</strong></h4>\n\n\n\n<p>You may want to hire someone to handle SEO basics to save time. Or maybe learning it doesn&#8217;t interest you.</p>\n\n\n\n<p>Understand that a full-service agency will likely charge a <strong>premium</strong> for handling low-level tasks, such as optimizing title tags and meta descriptions.</p>\n\n\n\n<p>And original, compelling content optimized for SEO is hard to come by and <em>expensive</em>.  You may be better off using an agency specializing in this rather than a &#8220;jack-of-all-trades&#8221; firm.</p>\n\n\n\n<p>Of course, you can also choose to handle content creation in-house too.</p>\n\n\n\n<h3 id=\"aioseo-specialty-issues\">Specialty Issues</h3>\n\n\n\n<p>Mid-sized or large companies with complex website issues may need to hire a technical SEO specialist.</p>\n\n\n\n<p>Speed optimization can also require technical expertise. WordPress users may want to see what speed gains they can obtain using a plugin like <a href=\"https://aioseo.com/recommends/wp-rocket\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WP Rocket</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"593\" src=\"https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-1024x593.png\" alt=\"wp rocket homepage\" class=\"wp-image-196469\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-1024x593.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-300x174.png 300w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-768x445.png 768w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-1536x890.png 1536w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-2048x1187.png 2048w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-600x348.png 600w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-104x60.png 104w, https://aioseo.com/wp-content/uploads/2023/06/wprocket-homepage-155x90.png 155w\" sizes=\"100vw\" /></figure>\n\n\n\n<h2 id=\"aioseo-graphic-design\">Graphic Design</h2>\n\n\n\n<p>Graphic designers offer visually compelling marketing collateral, such as brand-based signage for industry booths, impressive-looking e-books, and digital annual reports.</p>\n\n\n\n<p>They may also offer branded visuals for your website, such as original illustrations for articles and landing pages.</p>\n\n\n\n<h3 id=\"aioseo-what-graphic-design-services-do-agencies-offer\">What Graphic Design Services Do Agencies Offer?</h3>\n\n\n\n<p>Almost all agencies have creative artists that can produce art for advertising campaigns, logos, website design, social media graphics, or brand materials.</p>\n\n\n\n<h3 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h3>\n\n\n\n<h4 id=\"aioseo-what-business-outcome-do-i-expect\"><strong>What business outcome do I expect?</strong></h4>\n\n\n\n<p>Of all marketing services, a logo and marketing collateral may be the least likely to move the needle on conversions and sales. And if it did, it would be difficult to prove.</p>\n\n\n\n<p>Indeed, we know of a successful serial entrepreneur who&#8217;s been running a profitable website for years with no logo (just the site name) and a stock, out-of-the-box WordPress theme. He recently added a logo. </p>\n\n\n\n<p>Why the wait? For his niche, it simply wasn&#8217;t an issue that deserved prioritization.</p>\n\n\n\n<h4 id=\"aioseo-can-i-do-this-myself\"><strong>Can I do this myself?</strong></h4>\n\n\n\n<p>Budget-constrained? There are lots of low-cost online tools that make it easy to create impressive logos and brand materials. And you can use services like <a href=\"https://aioseo.com/recommends/printful\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Printful</a> to design branded merchandise easily.</p>\n\n\n\n<p>Regarding website illustrations, consider the free unDraw.co service created by artist Katerina Limpitsouni. You can alter the colors to match your brand. And they&#8217;re free to download as a PNG or SVG file.</p>\n\n\n\n<p>Here’s an example.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"727\" src=\"https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-1024x727.png\" alt=\"undraw illustration of woman sitting at desk\" class=\"wp-image-195888\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-1024x727.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-300x213.png 300w, https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-768x545.png 768w, https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-600x426.png 600w, https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-84x60.png 84w, https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example-127x90.png 127w, https://aioseo.com/wp-content/uploads/2023/06/undraw-illustration-example.png 1370w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Tools like <a href=\"https://aioseo.com/recommends/canva\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Canva</a> make it easy to create social media graphics, eye-catching charts, brochures, book covers, posters, merchandise, and even cartoons.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-1024x510.jpg\" alt=\"canva brochure template\" class=\"wp-image-195891\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-1024x510.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-300x150.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-768x383.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-1536x766.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-2048x1021.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-600x299.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-120x60.jpg 120w, https://aioseo.com/wp-content/uploads/2023/06/canva-brochure-template-1-181x90.jpg 181w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>For data-rich sites, consider using Tableau to create interactive web graphics. See their <a href=\"https://public.tableau.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">public gallery</a> to get an idea of what&#8217;s possible. </p>\n\n\n\n<p>You can also hire a freelancer from Fiverr to create a Tableau graphic for you.</p>\n\n\n\n<h2 id=\"aioseo-websites\">Website Design and Development</h2>\n\n\n\n<p>Websites are an ideal platform for establishing your credibility and expertise. You can use them to book appointments and sell services and downloadable or physical products. </p>\n\n\n\n<p>Online courses and communities are also commonly included in sites.</p>\n\n\n\n<p>How fast a website loads impacts conversion rates and sales. And excellent content can also drive conversions and sales.</p>\n\n\n\n<p>Features of a quality website include</p>\n\n\n\n<ul>\n<li>Secure checkout and straightforward navigation</li>\n\n\n\n<li>Helpful information for the target market</li>\n\n\n\n<li>Social proof, like testimonials or <a href=\"https://trustpulse.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">live transactions</a></li>\n\n\n\n<li>A persuasive case for the product or service.</li>\n\n\n\n<li>Compelling copy.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-what-website-services-do-marketing-agencies-provide\">What Website Services Do Marketing Agencies Provide?</h3>\n\n\n\n<p>An agency can provide web design and development services. They&#8217;ll meet with you to learn your business goals and understand your requirements.</p>\n\n\n\n<p>The team will comprise at least one creative artist and one or more developers.</p>\n\n\n\n<h4 id=\"aioseo-what-to-expect\">What to Expect</h4>\n\n\n\n<p>In one or more &#8220;discovery&#8221; meetings, the agency team will draw out your goals, get information on your brand, and present options.  </p>\n\n\n\n<p>If you don&#8217;t have a logo, or want a new one, then a branding package will be negotiated and relevant charges added to the estimate.</p>\n\n\n\n<p>The outcome will be a proposal and plan that lists your deliverables (such as logo files and logins) and theirs, on a timeline. </p>\n\n\n\n<p>It&#8217;s important to realize that many agencies will expect you to furnish the site architecture and all content for every page. </p>\n\n\n\n<ul>\n<li>Architecture refers to the file and folder structure of the site. It includes how each page relates to the whole.</li>\n\n\n\n<li>Content includes every letter on every page. </li>\n</ul>\n\n\n\n<p>It&#8217;s common for small businesses to mistakenly think the agency will create all the content and architecture for you. </p>\n\n\n\n<p>While they may offer to do this, it will be at additional cost. </p>\n\n\n\n<p>And if you provide it, it will likely take you far longer than you expect.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Pro tip: Be careful to calculate how much time it will take to create and deliver the content to the agency. Often owners of existing sites want new content to accompany a new site. And that takes time to create. We know of a case where a marketer was still chasing a site owner for the last piece of content, 1 full year after the project began. And be aware: some agencies will include a contract clause requiring you to deliver certain assets by a specific date, or the project will be put on hold or cancelled.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-a-glimpse-into-industry-changes\">A Glimpse into Industry Changes</h3>\n\n\n\n<p>Over the years, website creation has become increasingly &#8220;<strong>Lego-fied</strong>.&#8221; Pre-made building blocks, like shopping carts, contact forms, and home page designs, are available, speeding up the site creation process.</p>\n\n\n\n<p>Even the best designers use templates of various types, frameworks, and libraries of pre-built modules. So, no one is building anything entirely from scratch.</p>\n\n\n\n<p>However, when you request specific functionality, like a shopping cart, the agency may use language that makes it sound like they <em>are</em> building it from scratch: &#8220;Sure, we can provide a shopping cart. We&#8217;ve estimated that will take X hours and cost $7,500.&#8221; </p>\n\n\n\n<p>In reality, they&#8217;re re-selling pre-made parts that they’ll modify to fit your site design.</p>\n\n\n\n<p>That said, it <em>does</em> take work to set these things up on a new website. And, if you&#8217;re moving from one type of CMS to another, that can require substantial work.</p>\n\n\n\n<h3 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h3>\n\n\n\n<h4 id=\"aioseo-why-do-you-need-a-new-website\"><strong>Why do </strong>I want a new website?</h4>\n\n\n\n<p>Make sure you define what you hope to achieve with a new website. That includes how it will support your business goals. </p>\n\n\n\n<p>Perhaps you simply want a more professional look and content that better communicates the expertise of your staff. Those are legitimate goals.</p>\n\n\n\n<p>Is your current site buggy and slow? Fixing your site can help your business. But it won&#8217;t create leads or sales out of thin air.</p>\n\n\n\n<h4 id=\"aioseo-do-i-expect-a-new-website-to-increase-my-traffic\"><strong>Do I expect a new website to increase my traffic?</strong></h4>\n\n\n\n<p>It&#8217;s common for small business owners to believe that a new website automatically means <em>more traffic</em>. And they don&#8217;t necessarily <em>voice</em> this expectation.</p>\n\n\n\n<p>Typically, new websites experience lower traffic temporarily. If optimized for SEO, the site’s traffic will pick up after Google indexes the site again.</p>\n\n\n\n<p>However, we know of a case where a business spared no expense with their website redesign, hiring top SEO pros, and yet, following the launch, they sustained a 50% decline in traffic.</p>\n\n\n\n<p>A website is an online container for your content. In and of itself, it doesn’t generate traffic. And moving to a new platform can cause unexpected problems.</p>\n\n\n\n<p>Regardless of your results, you&#8217;ll need a <strong>plan for <em>acquiring traffic</em></strong>.</p>\n\n\n\n<h4 id=\"aioseo-can-i-or-a-staff-member-do-this-ourselves\"><strong>Can I, or a staff member, do this ourselves?</strong></h4>\n\n\n\n<p>There are lots of DIY &#8220;<strong>website builders</strong>.&#8221; These software products enable you to drag-and-drop blocks to build a website.</p>\n\n\n\n<p>Well-known builders include WordPress, <a href=\"https://aioseo.com/recommends/squarespace\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Squarespace</a>, <a href=\"https://aioseo.com/recommends/wix\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Wix</a>, and Webflow.</p>\n\n\n\n<p><strong>The downside</strong>: Many of these solutions are filled with code to please everybody, so they&#8217;re &#8220;bloated&#8221; and slow. </p>\n\n\n\n<p>What they offer in simplicity, they may take away in site speed. And that can kill your conversions and sales.</p>\n\n\n\n<p>Some, like Wix and Squarespace, don&#8217;t offer the option to choose a different web host. (The quality of web hosting can affect speed and reliability.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"406\" src=\"https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-1024x406.jpg\" alt=\"\" class=\"wp-image-196640\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-1024x406.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-300x119.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-768x304.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-1536x609.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-2048x812.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-600x238.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-151x60.jpg 151w, https://aioseo.com/wp-content/uploads/2023/06/wordpress-theme-examples-227x90.jpg 227w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>You can upload as many themes as you like to WordPress. Switching themes is as easy as clicking a button.</em></figcaption></figure>\n\n\n\n<p>So here’s a solution. Search for a <strong>WordPress theme</strong> known for speed, like <a href=\"https://aioseo.com/recommends/generatepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">GeneratePress</a> or <a href=\"https://aioseo.com/recommends/blocksy\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Blocksy</a>. And choose your web host. </p>\n\n\n\n<p>We use <a href=\"https://aioseo.com/recommends/siteground\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SiteGround</a> and recommend them.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https://aioseo.com/wp-content/uploads/2023/06/generate-press-1024x291.jpg\" alt=\"generatepress templates\" class=\"wp-image-195903\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/generate-press-1024x291.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/generate-press-300x85.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/generate-press-768x218.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/generate-press-600x171.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/generate-press-190x54.jpg 190w, https://aioseo.com/wp-content/uploads/2023/06/generate-press-317x90.jpg 317w, https://aioseo.com/wp-content/uploads/2023/06/generate-press.jpg 1404w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>GeneratePress costs $59/year (or $249/lifetime) and comes bundled with pre-built themes like these above. Just install, click, and fill in your content.</em></figcaption></figure>\n\n\n\n<p>Also, take a close look at <a href=\"https://www.seedprod.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">SeedProd</a>. This is a drag-and-drop WordPress builder with <em>fast loading speeds</em>. </p>\n\n\n\n<p>With SeedProd takes minutes to create a whole website or landing page with a sales funnel.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Quick Theme Builder Overview (Create WordPress Themes With No Code in SeedProd)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/bj8fQrk88iI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>Now let&#8217;s look at social media marketing.</p>\n\n\n\n<h2 id=\"aioseo-social-media\">Social Media Marketing</h2>\n\n\n\n<p>Social media marketing uses platforms like Facebook, Twitter, and Instagram to promote businesses via content and ads.</p>\n\n\n\n<p>Proceed with caution: there&#8217;s still a lot of hype surrounding social media. And being good at using it is different from being able to use it to <em>achieve business outcomes</em>.</p>\n\n\n\n<p>Indeed, social media marketing is prone to <em>mismeasurement. </em>For instance, some social media marketers rely on meaningless &#8220;vanity metrics&#8221; like:</p>\n\n\n\n<ul>\n<li>Impressions</li>\n\n\n\n<li>Reach</li>\n\n\n\n<li>Followers</li>\n\n\n\n<li>Likes</li>\n\n\n\n<li>Engagement</li>\n\n\n\n<li>Views.</li>\n</ul>\n\n\n\n<p>To be useful, social media marketing must be part of an integrated business plan and have goals. </p>\n\n\n\n<p>Those goals can include raising <strong>brand awareness</strong> (which <em>can</em> be measured) and driving a new source of qualified traffic to your site.</p>\n\n\n\n<h3 id=\"aioseo-what-social-media-services-do-marketing-agencies-offer\">What Social Media Services Do Marketing Agencies Offer?</h3>\n\n\n\n<p>Professional social media marketers can create eye-catching graphics or videos for you, craft compelling short blurbs for posts, and run ads.</p>\n\n\n\n<p>They can also design campaigns to promote activities, events, or products.</p>\n\n\n\n<p>Because platforms like Facebook are already optimized for SEO, posts that target keywords important to your business can drive search traffic to your site.</p>\n\n\n\n<h3 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h3>\n\n\n\n<ol>\n<li>Can I do this myself?</li>\n\n\n\n<li>What business outcomes do I expect?</li>\n</ol>\n\n\n\n<h2 id=\"aioseo-email-marketing-high-roi\">Email Marketing</h2>\n\n\n\n<p>With an average return of <a href=\"https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$36 for every $1 spent</a>, email is one of the most effective channels for acquiring, upselling, and maintaining customers.</p>\n\n\n\n<p>Successful email marketing strategies include creating good copy, measuring results, and A/B testing.</p>\n\n\n\n<h3 id=\"aioseo-what-email-marketing-services-do-agencies-provide\">What Email Marketing Services Do Agencies Provide?</h3>\n\n\n\n<p>Marketing agencies can choose and set up an email platform for you and create automated email series designed to accomplish business goals. Experienced copywriters can draft text that gets conversions.</p>\n\n\n\n<p>Agencies will also measure and report results. They may also offer to increase your conversion rates over time.</p>\n\n\n\n<p>Good email marketers will avoid practices seen as spammy and understand the regulations that govern email marketing.</p>\n\n\n\n<p>They&#8217;ll also appeal to, then remove, inactive subscribers and scrub your lists of inaccurate emails addresses. (This is called &#8220;data cleaning&#8221; or &#8220;data hygiene.&#8221;)</p>\n\n\n\n<h3 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h3>\n\n\n\n<h4 id=\"aioseo-does-the-agency-have-a-track-record-of-email-campaigns-that-convert-well\"><strong>Does the agency have a track record of email campaigns that convert well?</strong></h4>\n\n\n\n<p>Consider reaching out to customers to get first-hand testimonials.</p>\n\n\n\n<h4 id=\"aioseo-can-i-do-this-myself\"><strong>Can I do this myself?</strong></h4>\n\n\n\n<p>Low-cost platforms like <a href=\"https://aioseo.com/recommends/drip\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Drip</a> and <a href=\"https://aioseo.com/recommends/convertkit\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Convertkit</a> make it easy for bloggers or businesses to set up their own automated campaigns. </p>\n\n\n\n<p>They even measure revenue per email for you. (See the Drip example below.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-1024x606.png\" alt=\"drip revenue metrics\" class=\"wp-image-196842\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-1024x606.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-300x177.png 300w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-768x454.png 768w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-1536x909.png 1536w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-2048x1211.png 2048w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-600x355.png 600w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-101x60.png 101w, https://aioseo.com/wp-content/uploads/2023/06/getdrip-revenue-metrics-152x90.png 152w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Try Googling &#8220;high-converting email templates&#8221; to get headline and email text ideas. (Note: some people use &#8220;email templates&#8221; to refer to visual email designs. We&#8217;re referring to the actual headlines and email text itself.)</p>\n\n\n\n<p>A/B test subject lines and content to optimize clickthrough rates. And always be experimenting. </p>\n\n\n\n<p>Finally, tap the staff of your email software service. They have experts available who can help. And they typically have blogs overflowing with useful tips.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-1024x569.png\" alt=\"\" class=\"wp-image-196650\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-1024x569.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-300x167.png 300w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-768x427.png 768w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-1536x853.png 1536w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-2048x1138.png 2048w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-600x333.png 600w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-108x60.png 108w, https://aioseo.com/wp-content/uploads/2023/06/convertkit-homepage-162x90.png 162w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>ConvertKit is known for making it easy to <a href=\"https://aioseo.com/recommends/convertkit\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">get results</a> from email marketing.</em></figcaption></figure>\n\n\n\n<h2 id=\"aioseo-online-advertising\">Online Advertising</h2>\n\n\n\n<p>Online advertising, done well, can grow brand awareness, conversions, and sales. Options include:</p>\n\n\n\n<ul>\n<li><strong>Display advertising</strong>: These are ads served on a network of websites.</li>\n\n\n\n<li><strong>Remarketing</strong>: These are ads that &#8220;follow&#8221; users around the web. How they work: Once a site visitor clicks on your product, if they don&#8217;t buy, remarketing ads will show up on other websites they visit.</li>\n\n\n\n<li><strong>PPC (pay-per-click)</strong>: These ads can appear in search engine results pages or in social media platforms. The cost is a set fee based on clicks.</li>\n\n\n\n<li><strong>Local Services Ads</strong>: This ad product from Google offers <a href=\"https://aioseo.com/what-are-local-services-ads/\">pay-per-lead pricing</a>.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-1024x359.png\" alt=\"local services ads\" class=\"wp-image-170757\" srcset=\"https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-1024x359.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-300x105.png 300w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-768x269.png 768w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-1536x538.png 1536w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-2048x718.png 2048w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-600x210.png 600w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-171x60.png 171w, https://aioseo.com/wp-content/uploads/2023/03/local-services-ads-star-ratings-257x90.png 257w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Google&#8217;s Local Services Ads display your star rating average, and the <a href=\"https://aioseo.com/what-is-the-google-guaranteed-badge-for-local-businesses/\" title=\"\">Google Guaranteed</a> or Google Verified badge.</em></figcaption></figure>\n\n\n\n<h3 id=\"aioseo-should-you-hire-a-marketing-agency-to-create-and-run-ad-campaigns\">Should You Hire a Marketing Agency to Create and Run Ad Campaigns?</h3>\n\n\n\n<p>Before hiring an advertising professional, ensure your <a href=\"https://aioseo.com/a-complete-local-seo-checklist/\">local SEO basics</a> are in order. That should include having a <a href=\"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/\" title=\"\">Google Business Profile</a> set up. And optimize your web pages so they can be displayed as <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\">rich snippets</a>. These things can boost click-through rates and conversions.</p>\n\n\n\n<p>Once you have the basics down, you&#8217;ll be better positioned to consider whether you need advertising.</p>\n\n\n\n<p>Be sure to calculate your <a href=\"https://blog.hubspot.com/service/what-does-cac-stand-for\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">CAC</a>, or cost of customer acquisition, before engaging with a marketing agency</p>\n\n\n\n<p>If you decide to hire a PPC ad professional, ask contacts within your industry for names. Good ad pros can present a track record of leads.</p>\n\n\n\n<p>Remember that marketing ad pros typically deliver leads, not sales. To make the most of these their services, you&#8217;ll need to have these things in place:</p>\n\n\n\n<ul>\n<li>A compelling product or service</li>\n\n\n\n<li>An effective sales process</li>\n\n\n\n<li>Determination to respond quickly.</li>\n</ul>\n\n\n\n<p>You’re far likelier to qualify leads if you respond in <a href=\"https://www.chilipiper.com/article/speed-to-lead-statistics#Lead%20Response%20Time%20Stats\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">under 30 minutes</a>. Responding within 1 minute boosts sales by as much as <a href=\"https://sopro.io/resources/blog/why-your-lead-response-times-could-be-killing-your-sales/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">391%</a>.</p>\n\n\n\n<p>So be ready to carry your phone <strong>24/7</strong>.</p>\n\n\n\n<h3 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h3>\n\n\n\n<ol>\n<li><strong>Is your goal to boost leads? Or are you currently stuck with no leads? </strong><br>Some advertisers specialize in scaling up businesses that are <em>already getting sales</em>. Their tactics might not work for businesses that aren’t getting any sales. Inquire about this.</li>\n\n\n\n<li><strong>What upsell (or downsell) opportunities can you prepare?</strong><br>Upselling refers to offering a second product or upgraded service to someone ready to buy. Downselling means offering a <em>cheaper</em> product for those who can&#8217;t afford the main product.</li>\n</ol>\n\n\n\n<h2 id=\"aioseo-conversion-rate-optimization-cro\">Conversion Rate Optimization (CRO)</h2>\n\n\n\n<p>Conversion rate optimization (CRO) boosts conversions and sales. Tactics may include things like:</p>\n\n\n\n<ul>\n<li>A/B testing article headlines, email copy, and checkout buttons.</li>\n\n\n\n<li>Creating email and advertising copy and campaigns.</li>\n\n\n\n<li>Creating and optimizing sales funnels.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-what-conversion-optimization-services-do-agencies-offer\">What Conversion Optimization Services Do Agencies Offer?</h3>\n\n\n\n<p>Agencies (or freelancers) who offer conversion optimization services should be able to provide a verifiable track record of results. </p>\n\n\n\n<p>They should bring sales funnel optimization, analytics expertise, and related technology expertise to the table.</p>\n\n\n\n<p>And there are agencies that specialize in conversion optimization.</p>\n\n\n\n<h4 id=\"aioseo-questions-to-ask-yourself-before-hiring\">Questions to Ask Yourself Before Hiring</h4>\n\n\n\n<ol>\n<li>What are your <strong><em>current</em> conversion rates</strong>?<br>Before hiring a marketer, know what your current conversion rates are for product/checkout pages, lead generation pages, and email marketing.</li>\n\n\n\n<li>How do I know I&#8217;ll be getting a <strong>return on investment (ROI)</strong>?<br>Ask your marketer to provide metrics that show ROI. They should show you a sample report, so you know what the information will look like.</li>\n\n\n\n<li>What&#8217;s my <strong>customer lifetime value</strong>? <br>If you sell services or subscription products, you’ll want to know what your customer lifetime value is before speaking to a marketer. Use this <a href=\"https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-value\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">online calculator</a> if you don&#8217;t know what yours is.</li>\n</ol>\n\n\n\n<h2 id=\"aioseo-marketing-strategy\">Marketing Strategy</h2>\n\n\n\n<p>Having an integrated strategy, where every marketing channel is designed to work together to optimize sales, is ideal. Here, experience counts, and an excellent agency can be invaluable.</p>\n\n\n\n<p>You&#8217;ll receive a marketing plan that ties together various channels and technology like:</p>\n\n\n\n<ul>\n<li>Marketing campaigns. (Advertising, email, etc.)</li>\n\n\n\n<li>Content creation and SEO.</li>\n\n\n\n<li>Conversion rate optimization.</li>\n\n\n\n<li>Metrics reporting tied to business outcomes.</li>\n</ul>\n\n\n\n<p>Now that we&#8217;ve covered the main services agencies offer, here are some additional guidelines for making a decision.</p>\n\n\n\n<h2 id=\"aioseo-pricing\">Making a Decision</h2>\n\n\n\n<p>Are marketing agencies cost-effective? Many agencies have brick-and-mortar expenses (overhead) to cover. </p>\n\n\n\n<p>And in some cases, such as handlng basic SEO tasks, they may not do a better job than you.</p>\n\n\n\n<p>Small businesses looking to save should consider creating their own WordPress website and handling their SEO and email marketing in-house.</p>\n\n\n\n<h3 id=\"aioseo-scaling-up-get-new-customers-and-track-roi\">Scaling Up: Get New Customers and Track ROI</h3>\n\n\n\n<p>If you&#8217;re getting good sales now and want to scale up, consider conversion optimization experts, ad pros, and content marketing pros.</p>\n\n\n\n<p>Small business owners will want to be well-acquainted with their current numbers before approaching any marketers. Return on investment (ROI) calculations will be key.</p>\n\n\n\n<ul>\n<li>“Soft&#8221; activities, like social media marketing and creating a strong visual impression with a new website design, are notoriously difficult to measure.</li>\n\n\n\n<li>By contrast, conversion rate optimization, <a href=\"https://aioseo.com/features/\">SEO</a>, advertising and <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">lead generation</a> can all be measured and tied back to business outcomes.</li>\n</ul>\n\n\n\n<p>Be sure to choose an agency experienced in measuring and presenting ROI.</p>\n\n\n\n<h3 id=\"aioseo-evaluating-marketing-agencies\">Evaluating Marketing Agencies</h3>\n\n\n\n<p>Consider the following when evaluating marketing agencies.</p>\n\n\n\n<p><strong>Case studies</strong>: Do these just present visuals or is ROI reported?</p>\n\n\n\n<p><strong>Testimonials</strong>: Consider contacting clients directly.</p>\n\n\n\n<p><strong>Skill match</strong>: If you’re getting a website redesign, make sure they’re skilled in the platform you use (e.g., WordPress, Drupal, Joomla, Gatsby.)</p>\n\n\n\n<p><strong>Retainer</strong>: Find out early if a monthly retainer is required.</p>\n\n\n\n<p>Remember to base your decision on <strong>business needs</strong>, not on unsolicited pitches.</p>\n\n\n\n<p>And review your marketing efforts to date. That will help you identify strengths and weaknesses.</p>\n\n\n\n<h2 id=\"aioseo-wrapping-it-up\">Wrapping it Up</h2>\n\n\n\n<p>Small business owners have an abundance of options for marketing. They can take a DIY approach, as many solopreneurs do. This provides an invaluable foundation of knowledge that can be applied to every aspect of business growth.</p>\n\n\n\n<p>We don&#8217;t know of a single successful small business entrepreneur making seven figures or more who didn&#8217;t use self-taught digital marketing skills (especially SEO) to grow their business.</p>\n\n\n\n<p>Some small businesses may choose to hire one or more full-time marketers. Or they can choose to cross-train existing staff and gradually grow an in-house marketing team.</p>\n\n\n\n<p>Lastly, they can outsource marketing, hire an agency, and get an external marketing team working for them.</p>\n\n\n\n<h2 id=\"aioseo-qa-on-hiring-a-marketing-agency\">Q&amp;A on Hiring a Marketing Agency</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-prepare-for-a-marketing-agency-meeting\"><h3 class=\"aioseo-faq-block-question\">How do I prepare for a marketing agency meeting?</h3><div class=\"aioseo-faq-block-answer\">\n<p>To prepare for a marketing agency meeting clarify your goals. The best way to do that is to put them in writing. Gather your key metrics too. These include traffic trends, cost of customer acquisition (CAC), customer lifetime value (CLV), ROI on current marketing, and sales and revenue trends and numbers. Do you have a lead generation and sales process? Be prepared to describe that in detail too.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-marketing-agencies-get-paid\"><h3 class=\"aioseo-faq-block-question\">How do marketing agencies get paid?</h3><div class=\"aioseo-faq-block-answer\">\n<p>How marketing agencies get paid depends on the type of work being done. For instance, website design and development projects usually require a percentage paid up front with the remainder being paid after completion of the project. Some agencies split the payments into 3 equal portions, with the 2nd one due halfway through the project. Ad campaign management usually entails a flat monthly fee. And Facebook Ads marketers may include a fee based on a percentage of your customer lifetime value (CLV).</p>\n\n\n\n<p>SEO, email marketing, and social media work usually entails monthly retainers. And content marketing (the creation of SEO-optimized content designed to rank) may involve per-article fees.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you understand what digital marketing agencies can do for you and what marketing tasks you can easily handle yourself.</p>\n\n\n\n<p>Next, learn why you should <a href=\"https://aioseo.com/what-are-paid-links-in-seo/\" title=\"\">avoid paid link schemes</a>. And discover the fascinating <a href=\"https://aioseo.com/referring-domains-vs-backlinks-seo/\" title=\"\">role of backlinks in SEO</a>.</p>\n\n\n\n<p>If you found this article helpful, please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find plenty of WordPress tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/should-you-hire-a-marketing-agency-pros-and-cons/\">Should You Hire a Marketing Agency? Pros and Cons</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://aioseo.com/should-you-hire-a-marketing-agency-pros-and-cons/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"How to Track SEO Keyword Rankings in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:156:\"https://aioseo.com/how-to-track-seo-keyword-rankings-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-track-seo-keyword-rankings-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://aioseo.com/how-to-track-seo-keyword-rankings-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 05 Jun 2023 14:13:19 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:18:\"keyword monitoring\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"search statistics\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:20:\"SEO keyword rankings\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=162343\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:443:\"<p>Would you like to know how to track SEO keyword rankings in WordPress? While you can manually track your keywords by checking in Google, this is laborious and time-consuming. And yet tracking your keywords is critical as it helps you&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-track-seo-keyword-rankings-in-wordpress/\">How to Track SEO Keyword Rankings in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12301:\"<p>Would you like to know how to track SEO keyword rankings in WordPress?</p>\n\n\n\n<p>While you can manually track your keywords by checking in Google, this is laborious and time-consuming. And yet tracking your keywords is critical as it helps you know how you’re performing in search rankings.&nbsp;</p>\n\n\n\n<p>In this article, we’ll show you how to easily track your keyword rankings right within WordPress. </p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-seo-keyword-rank-tracking\">What is SEO Keyword Rank Tracking?</a></li><li><a href=\"#aioseo-how-to-track-seo-keyword-rankings-in-wordpress\">How to Track SEO Keyword Rankings in WordPress</a><ul><li><a href=\"#aioseo-step-1-install-aioseo\">Step 1: Install AIOSEO</a></li><li><a href=\"#aioseo-step-2-get-an-overview-of-your-top-keywords\">Step 2: Get an Overview of Your Top Keywords</a></li><li><a href=\"#aioseo-step-3-dive-deep-into-the-keyword-rankings-report\">Step 3: Dive Deep into the Keyword Rankings Report</a></li><li><a href=\"#aioseo-step-4-check-your-top-winning-keywords\">Step 4: Check Your Top Winning Keywords</a></li><li><a href=\"#aioseo-step-5-check-your-top-losing-keywords\">Step 5: Check Your Top Losing Keywords</a></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-seo-keyword-rank-tracking\">What is SEO Keyword Rank Tracking?&nbsp;</h2>\n\n\n\n<p>Keyword rank tracking is monitoring how your content is performing for its target keywords on <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs). Doing so shows you how effective your optimization efforts have been. It also gives you an idea of steps to take if your rankings have dropped.</p>\n\n\n\n<p>If you’re wondering, keeping track of your keyword rankings is essential as it directly impacts your traffic and revenue. Research shows that moving one position higher on SERPs <a href=\"https://backlinko.com/google-ctr-stats\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">results in a 2.8% increase</a> in clickthrough rates (CTRs). Consequently, losing rankings also means less traffic coming to your site.</p>\n\n\n\n<p>Another reason why tracking your keywords is important is because it helps you see how well your competitors are ranking for that keyword. This is an essential aspect of <a href=\"https://aioseo.com/how-to-do-an-seo-competitor-analysis/\" title=\"How to Do an SEO Competitor Analysis [The Easy Way]\">competitive analysis</a> and helps you develop strategies to <a href=\"https://aioseo.com/check-competitors-keywords/\" title=\"How to Check and “Steal” Your Competitors’ Top Keywords\">steal your competitors&#8217; keywords</a>.</p>\n\n\n\n<p>When your keywords rank well and deliver traffic, your conversions and revenue will also get a boost.</p>\n\n\n\n<h2 id=\"aioseo-how-to-track-seo-keyword-rankings-in-wordpress\">How to Track SEO Keyword Rankings in WordPress</h2>\n\n\n\n<p>Ready to track your SEO keyword rankings?</p>\n\n\n\n<p>Here’s a step-by-step guide on how to do so.</p>\n\n\n\n<h3 id=\"aioseo-step-1-install-aioseo\">Step 1: Install AIOSEO</h3>\n\n\n\n<p>The first step to tracking your keyword rankings in WordPress is to install and activate <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh5.googleusercontent.com/4dO6Kt2yYdK_3HC1M54WpQWGTyLa4yH3EIoy6U3pb37AC7lqZXMe0BNmsDgZxgbhp4YNhsi7vgH6p5btJmCkkLNr9Dfnz-BUlkmXN3gWQawxCjTi8tHGK4DyFYKYcOwYRt-A4r2Nfhepc86RgwiMRN4\" alt=\"AIOSEO is one of the best SEO plugins on the market.\"/></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. This is because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features and modules</a> to help you optimize your website for search engines and users.</p>\n\n\n\n<p>One of the most beloved features in AIOSEO is the brand-new <a href=\"https://aioseo.com/google-search-console-integration/\" title=\"Announcing AIOSEO 4.3.0 – Get Powerful Insights With Our Google Search Console Integration\">Search Statistics module</a>, our Google Search Console integration.&nbsp;</p>\n\n\n\n<p>This revolutionary module makes tracking your keywords and other SEO data from your WordPress dashboard easy.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh6.googleusercontent.com/42FRpiXXJ5rjGiTVR4gc1nvFD-wISlemzFDLRNPxM4YyMRdzR5LKS9gY8Q1aGmibJapARI89itGJHYIVDJyNaT3My6FcNBJCuOGDYwFhvLwNxZBMUVEU_icJcAf554ZPyJ7XrIku3jQdZMABGpOQTWo\" alt=\"AIOSEO\'s Search Statistics enables you to get insights on vital SEO data.\"/></figure>\n\n\n\n<p>While there are <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"9 Best SEO Keyword Analysis Tools You Need to Know in 2023\">many keyword ranking tools</a> on the market, most don’t work within WordPress. However, AIOSEO does, so you don’t have to move from your site to another platform to check your keywords.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-step-2-get-an-overview-of-your-top-keywords\">Step 2: Get an Overview of Your Top Keywords</h3>\n\n\n\n<p>Once you’ve installed and activated AIOSEO, tracking your SEO keywords in WordPress is super easy. The first thing you need to do is to head over to <strong>Search Statistics</strong> in the AIOSEO menu.</p>\n\n\n\n<p>Clicking on this will open a page with general SEO data, including an overview of your <strong>Keyword Positions</strong>.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh5.googleusercontent.com/ByCX7sxzroBCAuvRliSXtTVgmp4YIgRFOLXcudPuct-JJkN1UxfQJUA3x0k1r_GlEuKkdZlmc_QYQzPee_9w9JSK9pNjUjC--yyACn4Dn_f07ZB0EdxZRas-hbMhvc3m8DSy83bf9USsA29nQLoxIGU\" alt=\"The Keyword Rankings report shows your keyword performance on SERPs.\"/></figure>\n\n\n\n<p>This section shows the number of keywords ranking for certain positions. This is an excellent overview of your performance for your target keywords.</p>\n\n\n\n<p>The main dashboard also has a <strong>Keyword Rankings </strong>section that shows an overview of your <strong>Top Keywords</strong> and <strong>Top Winning/Losing</strong> keywords.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh6.googleusercontent.com/eMMNUy9Q30wQy4nuFC8fyYhUHEkqEPBIP9Ffr6RfCT5KVhYJLynDqOxQPagRWmpG68r3zkwTKh7fQ_tTvoRbziDPTv28RxstRtKsxAEvMtJ3TMP9wsE2xeWcwRnKDYNP-Mdx47YxLaUiLdfkJMHBFD8\" alt=\"Easily see which keywords are performing and well and which aren\'t by checking the Top Keywords and Winning/Losing abs.\"/></figure>\n\n\n\n<p>Knowing which keywords are losing rankings helps you troubleshoot those pages and design a strategy to help you recover your lost positions. As a result, you’ll also get a boost in traffic and revenue. On the other hand, the <strong>Top Winning</strong> keywords can give you insight into the SEO tactics that are producing results so you can replicate them.</p>\n\n\n\n<h3 id=\"aioseo-step-3-dive-deep-into-the-keyword-rankings-report\">Step 3: Dive Deep into the Keyword Rankings Report</h3>\n\n\n\n<p>Once you have a general idea of your keyword performance, the next step is to open the <strong>Keyword Rankings</strong> report.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh6.googleusercontent.com/deG6S-3AEbhHMMr0rUI8I6w5fZf9R_D0aSKTsT2Pv6DO_CLAkyZzszMvc2w0diNyUuJwcDbGbN45OYTxjzXH-VKrcVXBZH_5dLW77N2Fzh3DqpdDCV6qfBF_iAe0h1mwx9e5CFzDO7uX-Dnsv8a438k\" alt=\"The Keyword Rankings report gives you deeper insight in to your keyword performance.\"/></figure>\n\n\n\n<p>This is where you get a detailed report of all your keywords and their performance on SERPs. Scrolling down to the <strong>Keyword Performance</strong> section gives you a deeper look at how individual keywords are performing.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh5.googleusercontent.com/6iFGi70Vm-DagOPHG5DdsBRIngV_FLpJNbfa203_VyGXlPCjkpTPVMFReC8jrRoh4hZIw-aEehSAMj9qLOwjqDdbMyJQRPcjGIe4B_CautjRqIUBrl3l2pc4_KEoo-aDJu7nuJg54yY1BYpLEPDL6fc\" alt=\"The Keyword Performance section gives you a deeper look at SEO keyword rankings.\"/></figure>\n\n\n\n<p>This gives you essential SEO data like the number of clicks, average CTR, impressions, and ranking position for your posts. You can also see the difference in rankings on SERPs.</p>\n\n\n\n<h3 id=\"aioseo-step-4-check-your-top-winning-keywords\">Step 4: Check Your Top Winning Keywords</h3>\n\n\n\n<p>After getting an overview of your keyword rankings, you can go a step further and check out your <strong>Top Winning</strong> keywords. To do that, simply click on the <strong>Top Winning</strong> tab.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh6.googleusercontent.com/HJM-ca_aVTLDg07CL9pb61jwcn3MBPyaAYjl9J94w9rdHa1kAHWXfzSxP4X1UPXS838tSvirU9WsV7SNTg9rAyhlDMg3pvIpPICNy879viTQK6x-rxcboucgEm1YJdclGX5nfxDnURwxrJAmVu76zKY\" alt=\"The Top Winning tab shows you the keywords that are rising in rankings.\"/></figure>\n\n\n\n<p>This shows you the keywords that are improving in rankings. These show that you’ve optimized well for the target keywords and that your SEO strategy is working.</p>\n\n\n\n<h3 id=\"aioseo-step-5-check-your-top-losing-keywords\">&nbsp;Step 5: Check Your Top Losing Keywords</h3>\n\n\n\n<p>Besides checking your Top Winning keywords, you can also track your Top Losing keywords. Click the <strong>Top Losing</strong> tab in the <strong>Keyword Performance</strong> report to do that.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh3.googleusercontent.com/2_sYifDR9u0okqVORlhge8RhwEzCzqrEWQinq8WdiDD2Xd0puWw1C37SNFVxWay4ayAxqe6udT-HvbPBaUn5qJZOtdJK2PYtwzkhxwHwdt1gMN9TDYex_wkpbb3neH-owwDWCp_F2EvbcvyM4nwTW1g\" alt=\"The Top Losing tab shows keywords dropping in rankings.\"/></figure>\n\n\n\n<p>This section shows keywords that are dropping in rankings. This is vital information as it shows you the keywords and content to be optimized. Knowing the keywords that are tanking will also help you troubleshoot your content so you know what it needs to get the boost you want on SERPs.</p>\n\n\n\n<p><a href=\"https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/\" title=\"6 Search Statistics Power Hacks to Help Boost Your Rankings\">Check out this guide</a> for detailed instructions on reversing the dip in keyword rankings.</p>\n\n\n\n<p>And that’s it!</p>\n\n\n\n<p>You’ve tracked SEO keyword rankings in WordPress.</p>\n\n\n\n<p>We hope this post helped you learn how to track SEO keywords in WordPress. You may also want to check out other articles on our blog, like <a href=\"https://aioseo.com/how-to-use-seo-data-to-boost-search-rankings/\" title=\"How to Use SEO Data to Boost Your Search Rankings&nbsp;\">how to use SEO data to boost your rankings</a> and our tutorial on <a href=\"https://aioseo.com/how-to-get-featured-snippets-on-google/\">getting featured snippets on Google</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-track-seo-keyword-rankings-in-wordpress/\">How to Track SEO Keyword Rankings in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://aioseo.com/how-to-track-seo-keyword-rankings-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"What are Paid Links in SEO and Do They Work?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:116:\"https://aioseo.com/what-are-paid-links-in-seo/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-paid-links-in-seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://aioseo.com/what-are-paid-links-in-seo/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 01 Jun 2023 19:41:29 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"link building\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:10:\"paid links\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:17:\"Paid links in SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=194453\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:430:\"<p>Wondering what paid links are and whether they work for SEO? There’s a big market for paid links. Despite the fact that Google may penalize sites that pay for links, some SEO consultants recommend buying links. In this article, you&#8217;ll&#8230;</p>\nThe post <a href=\"https://aioseo.com/what-are-paid-links-in-seo/\">What are Paid Links in SEO and Do They Work?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:24342:\"<p>Wondering what paid links are and whether they work for SEO?</p>\n\n\n\n<p>There’s a big market for paid links. Despite the fact that Google may penalize sites that pay for links, some SEO consultants recommend buying links.</p>\n\n\n\n<p>In this article, you&#8217;ll learn about paid links, how they work, and why people use or recommend them. After reading this, you&#8217;ll be equipped to decide whether you should use paid links.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-are-paid-links\">What are Paid Links?</a></li><li><a href=\"#aioseo-backlinks-and-seo\">Backlinks and SEO</a><ul></ul></li><li><a href=\"#aioseo-googles-guidelines-on-paid-links\">Google&#8217;s Guidelines</a><ul></ul></li><li><a href=\"#aioseo-how-does-paid-link-building-work\">How Does Paid Link Building Work?</a><ul></ul></li><li><a href=\"#aioseo-an-alternative-to-paid-links\">An Alternative</a><ul></ul></li><li><a href=\"#aioseo-whats-next\">What’s Next?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-are-paid-links\">What are Paid Links?</h2>\n\n\n\n<p>Paid links are purchased backlinks. People who buy backlinks expect them to boost their site’s ranking in search engine results.</p>\n\n\n\n<p>It&#8217;s easy to see why site owners are intrigued by the idea of paying for backlinks. Paid links are marketed as a shortcut for climbing higher in search engine rankings. And higher rankings mean more conversions and sales.</p>\n\n\n\n<p>So why not pay for backlinks if you&#8217;ll earn more in return?</p>\n\n\n\n<p>To get an answer to this, let&#8217;s take a closer look at the role of backlinks in SEO.</p>\n\n\n\n<h2 id=\"aioseo-backlinks-and-seo\">Backlinks and SEO</h2>\n\n\n\n<p>Backlinks, or inbound links from other websites, are a <a href=\"https://www.monsterinsights.com/google-ranking-factors/#:~:text=Backlinks,-After%20content%20quality&amp;text=Incoming%20links%20from%20other%20websites,deep%20in%20the%20search%20results.\" target=\"_blank\" rel=\"noopener\" title=\"\">recognized ranking factor</a>.</p>\n\n\n\n<p>But not all backlinks are helpful.</p>\n\n\n\n<h3 id=\"aioseo-high-quality-backlinks-vs-low-quality\">High-Quality Backlinks vs. Low-Quality</h3>\n\n\n\n<p>When it comes to impact on SEO, the quality of the linking site is key.</p>\n\n\n\n<p>When trusted sites link to yours, search engines view this as an endorsement.</p>\n\n\n\n<p>Examples of trusted or quality sites may include:</p>\n\n\n\n<ul>\n<li>Local chambers of commerce</li>\n\n\n\n<li>Local or national news media</li>\n\n\n\n<li>A blog by a subject matter expert</li>\n\n\n\n<li>Industry associations</li>\n\n\n\n<li>Universities.</li>\n</ul>\n\n\n\n<p>The more <em>prominent</em> the linking site, the more impact the link may have on your SEO.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>To add SEO value, inbound links must be &#8220;<a href=\"https://aioseo.com/wordpress-table-of-contents-seo/#aioseo-nofollow-vs-dofollow-links-whats-the-difference\" title=\"\">dofollow</a>&#8221; links.</p>\n</div>\n\n\n\n<p>By contrast, low-quality sites include scam sites or sites that exist only to sell links.</p>\n\n\n\n<p>The appeal of paying for links is clear, but your site could be penalized by Google.</p>\n\n\n\n<h2 id=\"aioseo-googles-guidelines-on-paid-links\">Google&#8217;s Guidelines on Paid Links</h2>\n\n\n\n<p>It’s against Google&#8217;s guidelines to buy or sell links <em>in order to boost rankings</em>.</p>\n\n\n\n<p>This activity is viewed as a <a href=\"https://developers.google.com/search/docs/essentials/spam-policies\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">link scheme</a>. If detected, it can result in search engine penalties that ruin your SEO.</p>\n\n\n\n<h3 id=\"aioseo-how-good-is-google-at-detecting-paid-link-schemes\">How Good is Google at Detecting Paid Link Schemes?</h3>\n\n\n\n<p>You may wonder, &#8220;What if Google <em>doesn&#8217;t</em> detect that I paid for links?&#8221;</p>\n\n\n\n<p>Commonly, paid link activity leaves a trail that few can hide.</p>\n\n\n\n<p>Like the cat that sneaks behind a curtain but doesn&#8217;t realize its tail is sticking out, it&#8217;s easy to think your online actions are hidden.</p>\n\n\n\n<p>But Google has gotten extraordinarily good at detecting unnatural link patterns. A single wrong step by a site owner can trigger a red flag.</p>\n\n\n\n<p>Suffice it to say that most sites engaged in link schemes will eventually incur penalties. If not right away, then a future algorithm may sweep them under.</p>\n\n\n\n<h3 id=\"aioseo-what-about-advertorials\">What About Advertorials?</h3>\n\n\n\n<p>Paid links aren&#8217;t illegal, though. Google expects sites that charge for link placement, guest posts, or advertorials to add a &#8220;sponsored&#8221; and/or &#8220;<a href=\"https://aioseo.com/wordpress-table-of-contents-seo/#aioseo-nofollow-vs-dofollow-links-whats-the-difference\" title=\"\">nofollow</a>&#8221; tag to those links.</p>\n\n\n\n<p>Links with these tags don&#8217;t pass on PageRank value, so the sites offering them won&#8217;t be seen as selling links to <em>manipulate rankings</em>.</p>\n\n\n\n<h3 id=\"aioseo-link-exchanges\">Link Exchanges</h3>\n\n\n\n<p>Google also penalizes &#8220;excessive link exchanges.&#8221; These are &#8220;Link to me and I&#8217;ll link to you&#8221; arrangements.</p>\n\n\n\n<p>To avoid these penalties, it&#8217;s best to avoid link exchanges unless they&#8217;re useful for readers or between sites or businesses you own.</p>\n\n\n\n<h3 id=\"aioseo-money-anchors\">Money Anchors</h3>\n\n\n\n<p>Poor use of anchor text can also give away link schemes.</p>\n\n\n\n<p>Specifically, excessive use of money anchors in backlinks will raise red flags. Money anchors are commercial or transactional keywords, like &#8220;buy gold wedding ring.&#8221;</p>\n\n\n\n<p>Money anchors used repeatedly for backlinks create an <a href=\"https://aioseo.com/what-is-anchor-text-and-how-does-it-impact-seo/#aioseo-backlinks-and-money-anchors\">unnatural pattern</a> that Google can easily detect and penalize.</p>\n\n\n\n<p>Now let&#8217;s take in inside look at the paid link building industry.</p>\n\n\n\n<h2 id=\"aioseo-how-does-paid-link-building-work\">How Does Paid Link Building Work?</h2>\n\n\n\n<p>The paid link ecosystem has a range of operators but most use the same tactics.</p>\n\n\n\n<p>Here are some of the characteristics and differences.</p>\n\n\n\n<h3 id=\"aioseo-low-level-players\">Low-Level Players</h3>\n\n\n\n<p>Low-level players openly advertise large numbers of links for low fees. And they often advertise &#8220;page 1&#8221; rankings on Google.</p>\n\n\n\n<p>To educate their readers on paid links, the Isotropic Agency conducted an experiment. They<a href=\"https://isotropic.co/buying-backlinks-from-fiverr/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> bought <strong>90,000 links</strong></a> from Fiverr for a test site.</p>\n\n\n\n<p>Results?</p>\n\n\n\n<ul>\n<li>Isotropic received 12,000 of the promised 90,000 links.</li>\n\n\n\n<li>Most were <strong>nofollow</strong> links, which means no SEO value. </li>\n\n\n\n<li>All the links were all from low-quality websites.</li>\n</ul>\n\n\n\n<p>The test site received no SEO benefit and faced Google penalties.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"639\" src=\"https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-1024x639.jpg\" alt=\"fiverr paid links ads\" class=\"wp-image-194776\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-1024x639.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-300x187.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-768x479.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-1536x958.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-2048x1278.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-600x374.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-96x60.jpg 96w, https://aioseo.com/wp-content/uploads/2023/06/fiverr-paid-links-ads-144x90.jpg 144w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Fiverr.com freelancers offer many types of paid links, including those placed in blog comments.</em></figcaption></figure>\n\n\n\n<h3 id=\"aioseo-middling-players\">Middling Players</h3>\n\n\n\n<p>Middling players send <strong>cold emails</strong> pitching targets on paid links.</p>\n\n\n\n<p>These emails often include price lists for multiple sites, either in the body of an email or, typically, via a link to (of all things) <em>Google Sheets</em>. (Nothing like broadcasting your link scheme directly to Google.)</p>\n\n\n\n<p>What do they offer?</p>\n\n\n\n<ul>\n<li>Paid guest post placements (which include a dofollow link).</li>\n\n\n\n<li>Link placement within their existing articles.</li>\n</ul>\n\n\n\n<p>Some middling players offer to write your article for you for an additional fee. And others insist on recurring annual fees for links.</p>\n\n\n\n<p>The pitch might promote &#8220;<strong>high DA</strong>&#8221; websites. High DA doesn&#8217;t always mean high quality, though.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"393\" src=\"https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-1024x393.png\" alt=\"ahrefs domain rating score example\" class=\"wp-image-194459\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-1024x393.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-300x115.png 300w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-768x294.png 768w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-1536x589.png 1536w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-600x230.png 600w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-157x60.png 157w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score-235x90.png 235w, https://aioseo.com/wp-content/uploads/2023/06/ahrefs-domain-rating-score.png 1920w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: <a href=\"https://aioseo.com/recommends/ahrefs\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ahrefs</a> uses a “Domain Rating” (DR) score as a proxy for quality of a website. “Domain Rating” is Ahrefs’ version of a “DA” (“domain authority”) score.</em></figcaption></figure>\n\n\n\n<p>Often these players will buy high DA domains that have recently expired. Then they fill the site with low-quality junk from anyone who wants a guest post and a link.</p>\n\n\n\n<h3 id=\"aioseo-the-role-of-spam-blogs-and-private-blog-networks-pbns\">The Role of Spam Blogs and Private Blog Networks (PBNs)</h3>\n\n\n\n<p>At the center of these <strong>link farms</strong> are <strong>spam blogs (splogs)</strong>. These are websites created with the sole purpose of selling links.</p>\n\n\n\n<p>As a result, they often (but not always) featured an odd mix of topics. One splog we saw featured cover stories on:</p>\n\n\n\n<ul>\n<li>How to buy a tractor</li>\n\n\n\n<li>How to cure toe fungus</li>\n\n\n\n<li>How to sew your own prom dress.</li>\n</ul>\n\n\n\n<p>In other cases, the website may be on a single broad topic like healthcare or finance. In these cases, it may be hard for a novice to detect the site is a splog.</p>\n\n\n\n<p>Commonly, splogs are part of a Private Blog Network (PBN). A PBN is a ring of multiple splogs controlled by one entity.</p>\n\n\n\n<p>Sometimes paid link operators strive to create at least one spam blog that appears to be legitimate. These efforts typically fall short.</p>\n\n\n\n<p>Why all this effort? There&#8217;s big money in PBNs.</p>\n\n\n\n<p>Researchers estimate some entities are earning <a href=\"https://par.nsf.gov/servlets/purl/10105255\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$100k/month</a> and more selling links on splogs and PBNs.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"495\" src=\"https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-1024x495.png\" alt=\"pbn paid links packages\" class=\"wp-image-194771\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-1024x495.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-300x145.png 300w, https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-768x371.png 768w, https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-600x290.png 600w, https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-124x60.png 124w, https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing-186x90.png 186w, https://aioseo.com/wp-content/uploads/2023/06/paid-links-pricing.png 1237w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>The site above openly advertises PBN links, with packages ranging up to $1380. </em></figcaption></figure>\n\n\n\n<h3 id=\"aioseo-high-level-players\">High-Level Players</h3>\n\n\n\n<p>The last group are high-level players who have profitable websites in very competitive niches.</p>\n\n\n\n<p>They&#8217;ll cut backroom paid link deals with a select few but will carefully avoid any mention of this on their site.</p>\n\n\n\n<p>The sites they do business with would be high-quality sites in a niche that&#8217;s complementary (but not directly competitive) to their own. So these links would also benefit their readers.</p>\n\n\n\n<p>The high-level player may also decide to negotiate ongoing link exchanges instead, via guest posts. In this case, they&#8217;ll bypass fees.</p>\n\n\n\n<p>Their leverage is they occupy a favorable ranking in an industry that&#8217;s nearly impossible to get traction in.</p>\n\n\n\n<h3 id=\"aioseo-seo-consultants-who-recommend-paid-link-building\">SEO Consultants Who Recommend Paid Link Building</h3>\n\n\n\n<p>And that brings us to what may seem like a contradiction: why some SEO consultants advise their clients to pay for links.</p>\n\n\n\n<p>This is an <a href=\"https://www.linkresearchtools.com/kb/paid-links/#how-do-paid-links-improve-seo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">open secret</a> discussed in various quarters, including in industry blogs such as the Link Research Tools blog.</p>\n\n\n\n<p>The consultant&#8217;s recommendation would be for the links from high-quality sites.</p>\n\n\n\n<p>And their reasons are those we&#8217;ve listed: for the most competitive niches, it may be <em>perceived</em> as impossible for a site to advance far enough in rankings to become profitable without paying for links.</p>\n\n\n\n<h2 id=\"aioseo-an-alternative-to-paid-links\">An Alternative to Paid Links</h2>\n\n\n\n<p>Most sites engaged in black hat SEO link-building will wind up penalized, though.</p>\n\n\n\n<p>The best alternative is to <strong>earn links</strong>.</p>\n\n\n\n<p>What are earned links? These are backlinks from sites that find your content to be helpful, interesting, and beneficial for<em> their</em> readers.</p>\n\n\n\n<h3 id=\"aioseo-create-high-quality-content-that-attracts-links\">Create High-Quality Content that Attracts Links</h3>\n\n\n\n<p>Start with a goal to create 1-3 “share-worthy” pieces of high-quality content, on topics that are relevant to your audience.</p>\n\n\n\n<p>Choose a keyword first. (New to keyword research? Start with this <a href=\"https://www.blogtyrant.com/how-to-easily-find-the-best-keywords/\" target=\"_blank\" rel=\"noopener\" title=\"\">beginners’ guide</a>.)</p>\n\n\n\n<p>The overall goal will be to create content that’s better than the competition’s, so you can rank well in Google search results and attract links.</p>\n\n\n\n<h3 id=\"aioseo-optimize-your-content-for-search-engines\">Optimize Your Content for Search Engines</h3>\n\n\n\n<p>Next, learn how to optimize that content for search engines. Remember: the higher your content ranks, the more links it will <em>attract</em>.</p>\n\n\n\n<p>This is where a plugin like All in One SEO (AIOSEO) comes in. It analyzes your content and provides simple recommendations.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"422\" src=\"https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-1024x422.jpg\" alt=\"\" class=\"wp-image-194485\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-1024x422.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-300x124.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-768x317.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-1536x633.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-2048x844.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-600x247.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-146x60.jpg 146w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-seo-improvement-218x90.jpg 218w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Click on the All in One SEO sidebar to get recommendations for boosting your SEO.</em></figcaption></figure>\n\n\n\n<p>The plugin has thousands of 5-star reviews on WordPress.org and it’s currently used by over 3 million people.</p>\n\n\n\n<p>Get started by <a href=\"https://aioseo.com/pricing/\">downloading</a> All in One SEO (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>One of the key benefits of using All in One SEO is it simplifies SEO. You’ll learn by doing. And the plugin will provide your action steps.</p>\n\n\n\n<p>To get started, explore these options:</p>\n\n\n\n<ul>\n<li>Optimize <a href=\"https://aioseo.com/seo-title-tags/\">titles</a> and <a href=\"https://aioseo.com/how-to-write-meta-descriptions-for-seo/\">article descriptions</a></li>\n\n\n\n<li>Learn what a <a href=\"https://aioseo.com/docs/using-the-focus-keyphrase-to-analyze-your-content/\">focus keyword</a> is and how to use it.</li>\n\n\n\n<li>Add <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\">rich snippets</a> to get more traffic.</li>\n</ul>\n\n\n\n<p>Rich snippets typically lead to higher click-through rates (CTRs), and that can lead to more backlinks.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-1024x528.jpg\" alt=\"rich snippets example\" class=\"wp-image-194464\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-1024x528.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-300x155.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-768x396.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-1536x792.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-2048x1056.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-600x309.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-116x60.jpg 116w, https://aioseo.com/wp-content/uploads/2023/06/mens-hoodies-product-rich-snippets-175x90.jpg 175w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>These eye-catching search results are called <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\" title=\"\">rich snippets</a>. Creating rich snippets is easy with All in One SEO. </em></figcaption></figure>\n\n\n\n<p>You can add schema for all sorts of articles, including</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/docs/setting-how-to-schema-markup-in-your-content/\" title=\"\">How-to articles</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-event-schema-markup-in-your-content/\" title=\"\">Event pages</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-recipe-schema-markup-in-your-content/\" title=\"\">Recipes</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-course-schema-markup-in-your-content/\" title=\"\">Courses</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-book-schema-markup-in-your-content/\" title=\"\">Books</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/setting-faq-page-schema-markup-in-your-content/\" title=\"\">FAQs</a>.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-build-links-the-right-way\">Build Links the Right Way</h3>\n\n\n\n<p>Once your share-worthy content is optimized, make a list of sites that may be interested in linking to it.</p>\n\n\n\n<p>Your list might include bloggers, podcasters, or local reporters who cover that topic.</p>\n\n\n\n<p>Next, create an email to tell them about the article and to ask them to share it.</p>\n\n\n\n<ul>\n<li>Make the email short and conversational.</li>\n\n\n\n<li>Highlight why your article is of value for their audience.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-qa-on-paid-links\">Q&amp;A on Paid Links</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-much-do-paid-backlinks-cost\"><h3 class=\"aioseo-faq-block-question\">How much do paid backlinks cost?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Paid backlinks can cost anywhere from approximately $35 up to $30,000 per link or more. While it&#8217;s rare to see links offered in the 5-figure range, link sellers try to get the maximum possible. Link prices are commonly negotiated.</p>\n\n\n\n<p>Be aware that using paid links can harm your SEO. And if the &#8220;sponsored&#8221; tag is not applied, paid links may cause your site to be penalized by Google.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-do-paid-links-work\"><h3 class=\"aioseo-faq-block-question\">Do paid links work?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Paid links are typically purchased to boost SEO and they don&#8217;t work well for this. Your SEO may worsen, and your site may be penalized by Google.</p>\n\n\n\n<p>Some people buy links to increase inbound traffic. If the links have the appropriate &#8220;sponsored&#8221; tag applied to them, you won&#8217;t be in danger of a Google penalty. And if the site sends you valuable traffic, it may be worth it.</p>\n\n\n\n<p>Still, earning links is usually the most effective way to grow your backlink profile and capture traffic that converts.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you learn what paid links are, why some pursue them, and why they may result in penalties or fail to boost your SEO.</p>\n\n\n\n<p>Next, explore the difference between <a href=\"https://aioseo.com/referring-domains-vs-backlinks-seo/\">referring domains and backlinks</a>. Check out our <a href=\"https://aioseo.com/link-building-guide/\">link building guide</a>. And find out how to <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">turn your traffic into leads</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/what-are-paid-links-in-seo/\">What are Paid Links in SEO and Do They Work?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://aioseo.com/what-are-paid-links-in-seo/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:91:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"Announcing Primary Category and WPCode Integration\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:164:\"https://aioseo.com/announcing-primary-category-and-wpcode-integration/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-primary-category-and-wpcode-integration\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://aioseo.com/announcing-primary-category-and-wpcode-integration/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 01 Jun 2023 13:15:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:13:\"Announcements\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:12:\"AIOSEO 4.3.8\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:20:\"All in One SEO 4.3.8\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:21:\"breadcrumb navigation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:15:\"WPCode snippets\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=193988\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:454:\"<p>We are thrilled to announce not one, but two amazing features in the latest release of All in One SEO (Version 4.3.8) that will enhance your website&#8217;s SEO game. The wait is FINALLY over! With the brand-new Primary Category feature&#8230;</p>\nThe post <a href=\"https://aioseo.com/announcing-primary-category-and-wpcode-integration/\">Announcing Primary Category and WPCode Integration</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Benjamin Rojas\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8277:\"<p>We are thrilled to announce not one, but two amazing features in the latest release of All in One SEO (Version 4.3.8) that will enhance your website&#8217;s SEO game.</p>\n\n\n\n<p>The wait is FINALLY over! With the brand-new Primary Category feature (one of our most requested features!), you now have full control over which category displays in your breadcrumb trail.</p>\n\n\n\n<p>But that&#8217;s not all! We also launched our brand-new integration with WPCode. With just a few button clicks, you can now effortlessly add custom code to your AIOSEO integration. We&#8217;ve been using this feature ourselves every single day to help our users tailor their AIOSEO experience to perfection.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-greater-control-over-breadcrumbs\">Greater Control Over Breadcrumbs</a></li><li><a href=\"#aioseo-add-custom-code-snippets\">Add Custom Code Snippets</a><ul></ul></li><li><a href=\"#aioseo-how-to-get-all-in-one-seo-aioseo\">How to Get All in One SEO (AIOSEO)</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-greater-control-over-breadcrumbs\">Greater Control Over Breadcrumbs</h2>\n\n\n\n<p>You’re probably already assigning categories to your blog posts.</p>\n\n\n\n<p>Previously, if you assigned more than 1 category to a post, AIOSEO would automatically choose the 1st category to display in your breadcrumb trail. </p>\n\n\n\n<p>Now, when you assign more than 1 category to a post, you’ll see a new field that allows <em>you to choose</em> your <strong>Primary Category</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"639\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-1024x639.png\" alt=\"aioseo primary category field\" class=\"wp-image-193993\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-1024x639.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-300x187.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-768x479.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-1536x958.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-2048x1278.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-600x374.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-96x60.png 96w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-primary-category-field-144x90.png 144w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>The “Primary Category” is the category that will appear in your <strong>breadcrumb trail</strong>. And it will be added automatically to the breadcrumb schema markup.</p>\n\n\n\n<p>This gives you full control over your <strong>breadcrumbs</strong>. And it can help you rank for your primary category.</p>\n\n\n\n<p>What else is new in this release?</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Announcing Primary Category And WP Code Integration\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/NB7QsA9ZeQQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h2 id=\"aioseo-add-custom-code-snippets\">Add Custom Code Snippets</h2>\n\n\n\n<p>We’ve also built an integration with <a href=\"https://wpcode.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">WPCode</a>. This highly-rated plugin provides code snippets you can add to your site with a button click.</p>\n\n\n\n<p>Currently, there are <strong>14 AIOSEO</strong> code snippets available.</p>\n\n\n\n<p>These include an option to limit meta descriptions site-wide to 160-characters and an option to enable WooCommerce Product Attributes in search results.</p>\n\n\n\n<p>To see these snippets go to <strong>AIOSEO </strong><strong>»</strong><strong> Tools </strong><strong>»</strong><strong> Code Snippets</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"604\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-1024x604.png\" alt=\"aioseo wpcode snippets\" class=\"wp-image-193994\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-1024x604.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-300x177.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-768x453.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-1536x905.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-2048x1207.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-600x354.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-102x60.png 102w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-code-snippet-list-153x90.png 153w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>As we add new code snippets, they’ll appear right in the AIOSEO dashboard.</p>\n\n\n\n<h3 id=\"aioseo-aioseo-filter-in-wpcode\">AIOSEO Filter in WPCode</h3>\n\n\n\n<p>Next, we worked with WPCode to add an <strong>AIOSEO filter</strong> in <em>their plugin</em>. This provides a <em>2nd way</em> to access our code snippets.</p>\n\n\n\n<p>If you have WPCode installed, go to <strong>WPCode</strong> <strong>» </strong><strong>Library,</strong> and you’ll see a button for AIOSEO’s code snippets.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-693x1024.png\" alt=\"aioseo wpcode filter\" class=\"wp-image-193996\" width=\"347\" height=\"512\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-693x1024.png 693w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-203x300.png 203w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-768x1135.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-1039x1536.png 1039w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-600x887.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-41x60.png 41w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration-61x90.png 61w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-wpcode-integration.png 1242w\" sizes=\"(max-width: 347px) 100vw, 347px\" /><figcaption class=\"wp-element-caption\"><em>Open </em><strong><em>WPCode</em></strong><em>, and under </em><strong><em>Library</em></strong><em>, you’ll see </em><strong><em>AIOSEO</em></strong><em> as a menu item. (Enlarged here.)</em></figcaption></figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>You can get WPCode <a href=\"https://wordpress.org/plugins/insert-headers-and-footers/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">for free here</a>.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-how-to-get-all-in-one-seo-aioseo\">How to Get All in One SEO (AIOSEO)</h2>\n\n\n\n<p>If you’re not yet using the All in One SEO plugin, <a href=\"https://aioseo.com/pricing/\">download it here</a> and improve your rankings. And see our product <a href=\"https://aioseo.com/changelog\">changelog</a> for recent updates.</p>\n\n\n\n<p>We appreciate all of your feedback. Keep those ideas coming!</p>\n\n\n\n<p>Keep an eye on our blog, too. Soon we’ll publish tutorials on these new features.</p>\n\n\n\n<p>And if you have questions about the new plugin, please contact our <a href=\"https://aioseo.com/contact/\">customer support</a> team. Or drop a comment below.</p>\n\n\n\n<p>We’re delighted to support your success!</p>\n\n\n\n<p>– Benjamin Rojas<br>   President of AIOSEO</p>The post <a href=\"https://aioseo.com/announcing-primary-category-and-wpcode-integration/\">Announcing Primary Category and WPCode Integration</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://aioseo.com/announcing-primary-category-and-wpcode-integration/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"Automated SEO vs. Manual: Which is Right For Your Small Business?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:110:\"https://aioseo.com/automated-seo-vs-manual/?utm_source=rss&utm_medium=rss&utm_campaign=automated-seo-vs-manual\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"https://aioseo.com/automated-seo-vs-manual/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 29 May 2023 14:45:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:13:\"automated seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:23:\"automated vs manual seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"SEO tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=192694\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:447:\"<p>What&#8217;s the best SEO strategy for your small business, manual or automated SEO? SEO is an integral aspect of digital marketing that helps you gain visibility in online searches. It also results in more traffic to your website and, thus,&#8230;</p>\nThe post <a href=\"https://aioseo.com/automated-seo-vs-manual/\">Automated SEO vs. Manual: Which is Right For Your Small Business?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16548:\"<ul></ul>\n\n\n\n<p>What&#8217;s the best SEO strategy for your small business, manual or automated SEO?</p>\n\n\n\n<p>SEO is an integral aspect of digital marketing that helps you gain visibility in online searches. It also results in more traffic to your website and, thus, more revenue.</p>\n\n\n\n<p>But the question is, should you opt for manually doing your SEO, or should you automate it?</p>\n\n\n\n<p>In this article, we’ll walk you through the difference between manual SEO and automatic SEO so you can know which is best for your business.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-seo\">What is SEO?</a></li><li><a href=\"#aioseo-what-is-automated-seo\">What is Automated SEO?</a><ul><li><a href=\"#aioseo-critical-seo-tasks-you-can-automate\">Critical SEO Tasks You Can Automate</a></li><li><a href=\"#aioseo-pros-of-automated-seo\">Pros of Automated SEO</a></li><li><a href=\"#aioseo-cons-of-automated-seo\">Cons of Automated SEO</a></li></ul></li><li><a href=\"#aioseo-what-is-manual-seo\">What is Manual SEO?</a><ul><li><a href=\"#aioseo-pros-of-manual-seo\">Pros of Manual SEO</a></li><li><a href=\"#aioseo-cons-of-manual-seo\">Cons of Manual SEO</a></li></ul></li><li><a href=\"#aioseo-automated-seo-vs-manual-seo-which-is-right-for-you\">Automated SEO vs. Manual SEO: Which is Right for You?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-seo\">What is SEO?</h2>\n\n\n\n<p>SEO or Search Engine Optimization is optimizing your website and web pages to drive free organic traffic from search engines like Google.&nbsp;</p>\n\n\n\n<p>With SEO, your goal is to follow <a href=\"https://aioseo.com/seo-best-practices/\" title=\"SEO Best Practices: 20+ Ultimate SEO Tips to Boost Rankings\">WordPress SEO best practices</a> on your site. Doing so helps search engines easily discover your content and display it in the search results.&nbsp;&nbsp;</p>\n\n\n\n<p>There are 3 things search engines do to find and display your content to their users:&nbsp;</p>\n\n\n\n<ol>\n<li><strong>Crawling</strong>: Discover content on the internet by scanning each URL they find.</li>\n\n\n\n<li><strong>Indexing</strong>: Organize the content they found during crawling, so they can quickly list it in search results for relevant queries.</li>\n\n\n\n<li><strong>Ranking</strong>: Ordering the indexed content in search results so that the most relevant content appears at the top.</li>\n</ol>\n\n\n\n<p>All 3 aspects can be influenced by the <a href=\"https://aioseo.com/seo-copywriting/\" title=\"10 Best SEO Copywriting Tips for Crafting Content that Converts\">content you create</a> and how you set up the <a href=\"https://aioseo.com/what-is-technical-seo-the-best-checklist-in-2022/\" title=\"What Is Technical SEO? The Best Checklist in 2023\">technical aspects of your site</a>.</p>\n\n\n\n<h2 id=\"aioseo-what-is-automated-seo\">What is Automated SEO?</h2>\n\n\n\n<p>Automated SEO is the use of automation software to implement your SEO strategies. One of the best SEO automation tools to boost your SEO is <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/05/image-9.png\" alt=\"AIOSEO home page\" class=\"wp-image-192696\" title=\"AIOSEO is a powerful tool that can help you maintain the links on your site.\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/image-9.png 700w, https://aioseo.com/wp-content/uploads/2023/05/image-9-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/05/image-9-600x267.png 600w, https://aioseo.com/wp-content/uploads/2023/05/image-9-135x60.png 135w, https://aioseo.com/wp-content/uploads/2023/05/image-9-203x90.png 203w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart website owners and marketers use this powerful plugin to help them boost their search engine rankings and drive qualified traffic to their sites.&nbsp;</p>\n\n\n\n<p>The plugin has many powerful features and modules to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong>Search Statistics:</strong> This powerful <a href=\"https://aioseo.com/google-search-console-integration/\" title=\"Announcing AIOSEO 4.3.0 – Get Powerful Insights With Our Google Search Console Integration\">Google Search Console integration</a> lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong>Next-gen Schema generator</strong>: This <a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings\">no-code schema generator</a> enables users to generate and output any schema markup on their sites.</li>\n\n\n\n<li><strong>AI Title/Description Generator:</strong> This AI-powered module automatically generates SEO post titles and meta descriptions that help increase your clickthrough rates and boost your SEO.</li>\n</ul>\n\n\n\n<ul>\n<li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">index your site</a>.</li>\n\n\n\n<li><strong>Link Assistant</strong>: Powerful internal linking tool that <a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\" title=\"6 Ways Link Assistant Can Save You Time On Internal Link Building\">automates building links</a> between pages on your site using artificial intelligence. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong>SEO Preview</strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong>IndexNow:</strong> For fast indexing on search engines that support the <a href=\"https://aioseo.com/what-is-indexnow-for-seo/\" title=\"What is IndexNow for SEO (Explained in Plain English)?\">IndexNow protocol</a> (like Bing and Yandex).</li>\n\n\n\n<li><strong>Sitemap generator</strong>: Automatically generate <a href=\"https://aioseo.com/how-to-create-a-sitemap-in-wordpress/\" title=\"How to Create a Sitemap in WordPress (The Easy Way)\">different types of sitemaps</a> to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\">And more</a>.</li>\n</ul>\n\n\n\n<p>AIOSEO also has other powerful tools you can use to help your site rank and drive traffic. Plus, the SEO modules in AIOSEO are super easy to use, even without technical or coding knowledge. This makes AIOSEO a fantastic tool for automating your SEO, whether you’re a newbie or an expert.&nbsp;</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-critical-seo-tasks-you-can-automate\">Critical SEO Tasks You Can Automate</h3>\n\n\n\n<p>SEO has many moving parts, each critical to your overall success. Because of this, it’s advisable to automate as many tasks as you can. Some of the essential SEO tasks you can automate include:</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/features/truseo-score-analysis/\" title=\"TrueSEO\">Content optimization</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/\">Link building</a>&nbsp;</li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-avoid-404-errors-when-updating-your-wordpress-site/\">Monitoring 404 errors</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-track-url-redirects-in-wordpress/\">Implementing redirects</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/google-search-console-integration/\">Data collection and monitoring</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/best-seo-keyword-analysis-tool\">Keyword research</a></li>\n\n\n\n<li>SERP analysis</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<p>Tools like AIOSEO also help automate other vital SEO tasks like the <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\" title=\"How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic\">insertion of FAQ sections</a> replete with schema markup:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"420\" src=\"https://aioseo.com/wp-content/uploads/2023/05/image-10.png\" alt=\"Insert FAQ blocks in WordPress is easy with AIOSEO\'s FAQ block.\" class=\"wp-image-192697\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/image-10.png 700w, https://aioseo.com/wp-content/uploads/2023/05/image-10-300x180.png 300w, https://aioseo.com/wp-content/uploads/2023/05/image-10-600x360.png 600w, https://aioseo.com/wp-content/uploads/2023/05/image-10-100x60.png 100w, https://aioseo.com/wp-content/uploads/2023/05/image-10-150x90.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>This results in rich results on <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs) which, in turn, boost your visibility, clickthrough rates, and traffic.&nbsp;</p>\n\n\n\n<p>Automating your SEO means you can easily boost your visibility and drive traffic to your site with little effort on your part. This brings us to the next part.</p>\n\n\n\n<h3 id=\"aioseo-pros-of-automated-seo\">Pros of Automated SEO</h3>\n\n\n\n<p>As you can already see by now, automating your SEO has many benefits for small business owners and one-person marketing teams. Here are some of the most significant ones:</p>\n\n\n\n<ul>\n<li><strong>Saves money</strong>: Automating your SEO helps you save money as you don’t have to hire a professional SEO (which can be pretty expensive).</li>\n\n\n\n<li><strong>Saves time</strong>: one of the biggest benefits of automation is that it eliminates tedious and repetitive tasks. This frees up your time to do more important things. It also means SEO tasks can be completed faster. A fantastic example is <a href=\"https://aioseo.com/dominate-search-rankings-with-aioseos-ai-title-description-generator/\" title=\"[NEW] Dominate Search Rankings with AIOSEO’s AI Title/Description Generator\">automating post title and meta description writing</a>.</li>\n\n\n\n<li><strong>Improves efficiency and accuracy</strong>: Many aspects of SEO require attention to detail and yet must be done at scale. Automating such tasks improves efficiency, leading to better results.</li>\n\n\n\n<li><strong>Makes it easy to scale</strong>: Automating SEO tasks makes it easy for you to scale your campaigns. As your website and business grow, your SEO campaigns will also have to match the growth. Automation makes this easy and enables you to do so without hiring a professional SEO.</li>\n\n\n\n<li><strong>Boosts performance</strong>: The most significant advantage of automation is that it boosts your performance. Especially if you’re a one-person team, automation can help boost your performance and enables you to compete with bigger brands in your niche.</li>\n\n\n\n<li><strong>Makes monitoring performance easy</strong>: <a href=\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/\" title=\"How to Easily Monitor SEO Rankings in WordPress\">Monitoring SEO</a> performance is crucial to help you know if you’re reaching your goals. It also helps you create better iterations of your campaigns and conduct effective competitor analysis.&nbsp;</li>\n\n\n\n<li><strong>Boosts traffic and revenue</strong>: Ultimately, automating your SEO results in increased traffic to your site and a boost in revenue.</li>\n</ul>\n\n\n\n<p>If you’re a small business owner, automating your SEO has many advantages you can’t ignore. But does that mean automation doesn’t have any disadvantages?</p>\n\n\n\n<h3 id=\"aioseo-cons-of-automated-seo\">Cons of Automated SEO</h3>\n\n\n\n<p>One of the biggest disadvantages of automating your SEO is that it doesn’t give you granular control over your campaigns. That’s because, in some cases, the software you’re using may not give you as much control over certain aspects of your SEO tasks as you may want.</p>\n\n\n\n<h2 id=\"aioseo-what-is-manual-seo\">What is Manual SEO?</h2>\n\n\n\n<p>Manual SEO involves you or an SEO professional implementing various on-page, off-page, and technical SEO strategies into your website by hand. In many cases, it involves using SEO tools and plugins designed for specific tasks.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-pros-of-manual-seo\">Pros of Manual SEO</h3>\n\n\n\n<p>While it may be time-consuming, manual SEO does have its advantages. Some of the main ones include:</p>\n\n\n\n<ul>\n<li><strong>Greater control</strong>: Doing your SEO manually gives you 100% control over your strategies. It also enables you to certify that a task has been properly handled.</li>\n\n\n\n<li><strong>Handpick links</strong>: Manually handling your SEO also allows you to handpick the internal and external links you add to your website.</li>\n</ul>\n\n\n\n<p>Ultimately, manual SEO may improve the quality of your campaigns by a small margin.</p>\n\n\n\n<h3 id=\"aioseo-cons-of-manual-seo\">Cons of Manual SEO</h3>\n\n\n\n<p>As can be expected, manual SEO can have some pretty significant disadvantages. The top ones include:</p>\n\n\n\n<ul>\n<li><strong>Time-consuming</strong>: Doing SEO manually is extremely time-consuming because there are so many small repetitive tasks involved. This also results in slower implementation, which puts you at a disadvantage in a fast-paced environment.</li>\n\n\n\n<li><strong>Requires technical and coding skills</strong>: If you don’t have any technical skills, particularly coding, you won’t be able to handle most SEO tasks.&nbsp;</li>\n\n\n\n<li><strong>Difficult to scale</strong>: Because there are so many moving parts involved, scaling SEO when doing it manually can be difficult. This problem is compounded if you’re a small business that doesn’t have the resources to hire a team to take care of your campaigns.</li>\n\n\n\n<li><strong>Manual SEO is expensive</strong>: Manual SEO requires hiring experts, and in most cases, they don’t come cheap.</li>\n</ul>\n\n\n\n<p>For a small business owner, these disadvantages should be enough to steer you toward automation.&nbsp;</p>\n\n\n\n<h2 id=\"aioseo-automated-seo-vs-manual-seo-which-is-right-for-you\">Automated SEO vs. Manual SEO: Which is Right for You?</h2>\n\n\n\n<p>Now that we’ve looked at the pros and cons of automated SEO and its counterpart, what’s the verdict?</p>\n\n\n\n<p>If you’re a small business owner who DIYs your SEO, then automated SEO should, hands down, be your preferred way of executing your campaigns. This is because it makes it super easy, saves you time, and results in better performance.</p>\n\n\n\n<p>We hope this post helped you know the difference between automatic SEO and manual SEO. We also hope it has helped you decide which is best for you. You may also want to check out other articles on our blog, like our guide on <a href=\"https://aioseo.com/how-to-get-local-seo-citations/\" title=\"How to Get Local SEO Citations and Business Directory Listings (Beginner’s Guide)\">getting local SEO citations</a> or our tutorial on <a href=\"https://aioseo.com/how-to-boost-your-small-business-seo/\" title=\"How to Boost Your Small Business SEO Without Expert Help\">small business SEO</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/automated-seo-vs-manual/\">Automated SEO vs. Manual: Which is Right For Your Small Business?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://aioseo.com/automated-seo-vs-manual/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"How to Add an HTML Sitemap to Your WordPress Website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:142:\"https://aioseo.com/how-to-add-an-html-sitemap-to-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-add-an-html-sitemap-to-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://aioseo.com/how-to-add-an-html-sitemap-to-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 25 May 2023 14:10:11 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:26:\"How to add an HTML sitemap\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:26:\"HTML sitemap for WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:13:\"HTML sitemaps\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=191920\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:441:\"<p>Wondering how to add an HTML sitemap to your WordPress site? Sitemaps can be useful for readers and even help you plan content. In this article, we&#8217;ll provide an easy way to generate an HTML sitemap and we&#8217;ll explain the&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-add-an-html-sitemap-to-wordpress/\">How to Add an HTML Sitemap to Your WordPress Website</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16872:\"<p>Wondering how to add an HTML sitemap to your WordPress site?</p>\n\n\n\n<p>Sitemaps can be useful for readers and even help you plan content.</p>\n\n\n\n<p>In this article, we&#8217;ll provide an easy way to generate an HTML sitemap and we&#8217;ll explain the options for displaying it.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-an-html-sitemap\">What is an HTML Sitemap?</a></li><li><a href=\"#aioseo-benefits-of-an-html-sitemap\">Benefits of an HTML Sitemap</a><ul></ul></li><li><a href=\"#aioseo-how-to-add-an-html-sitemap-to-your-wordpress-website\">How to Add an HTML Sitemap to Your WordPress Website</a><ul><li><a href=\"#aioseo-step-1-download-the-all-in-one-seo-aioseo-plugin\">Step 1: Download the All in One SEO (AIOSEO) Plugin</a></li><li><a href=\"#aioseo-step-2-enable-the-html-sitemap\">Step 2: Enable the HTML Sitemap</a><ul></ul></li><li><a href=\"#aioseo-advanced-settings\">Advanced Settings</a><ul></ul></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-an-html-sitemap\">What is an HTML Sitemap?</h2>\n\n\n\n<p>An HTML sitemap is a complete list of all content on your site. Each web page is represented by a title and a hyperlink.</p>\n\n\n\n<p>From an HTML sitemap, a user can navigate to every page on your website.</p>\n\n\n\n<h2 id=\"aioseo-benefits-of-an-html-sitemap\">Benefits of an HTML Sitemap</h2>\n\n\n\n<p>HTML sitemaps can provide users with an alternative form of site navigation.</p>\n\n\n\n<p>And just like a physical bookstore, they can offer a unique way to discover new items of interest by browsing.</p>\n\n\n\n<p>Some marketers suggest there&#8217;s an SEO benefit to HTML sitemaps. This is due to the <a href=\"https://www.searchenginejournal.com/html-sitemap-importance/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">internal links</a> they provide.</p>\n\n\n\n<h2 id=\"aioseo-xml-sitemaps-vs-html-sitemaps\">XML Sitemaps vs HTML Sitemaps</h2>\n\n\n\n<p>You may have heard of XML sitemaps. How are they different from HTML sitemaps? XML sitemaps are designed for search engine crawlers (or &#8220;bots&#8221;) to read.</p>\n\n\n\n<p>By contrast, HTML sitemaps are visible to readers and designed for site visitors.</p>\n\n\n\n<p>Some plugins, like All in One SEO (AIOSEO), automatically generate an XML sitemap for you and update it whenever you publish new pages or edit existing content.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>XML stands for extensible markup language.</p>\n</div>\n\n\n\n<p>Because All in One SEO includes a sitemap generator, it can also create an HTML sitemap for you with a few button clicks.</p>\n\n\n\n<p>Here&#8217;s how to do that.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Create an HTML Sitemap For Your Website\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/WeVNU9BsLfg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h2 id=\"aioseo-how-to-add-an-html-sitemap-to-your-wordpress-website\">How to Add an HTML Sitemap to Your WordPress Website</h2>\n\n\n\n<h3 id=\"aioseo-step-1-download-the-all-in-one-seo-aioseo-plugin\">Step 1: Download the All in One SEO (AIOSEO) Plugin</h3>\n\n\n\n<p>We recommend <a href=\"https://aioseo.com/pricing/\">downloading</a> the All in One SEO (AIOSEO) plugin.</p>\n\n\n\n<p>This is an established plugin with thousands of 5-star reviews on WordPress. And it&#8217;s backed by a support team of experienced WordPress engineers.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Once you’ve <a href=\"https://aioseo.com/pricing/\">downloaded</a> and <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\">installed the plugin</a>, you can launch your HTML sitemap.</p>\n\n\n\n<h3 id=\"aioseo-step-2-enable-the-html-sitemap\">Step 2: Enable the HTML Sitemap</h3>\n\n\n\n<p>In the WordPress editor, navigate to <strong>AIOSEO » Sitemaps.</strong></p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"460\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-1024x460.png\" alt=\"aioseo menu sitemaps item\" class=\"wp-image-191933\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-1024x460.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-300x135.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-768x345.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-1536x690.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-2048x920.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-600x270.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-134x60.png 134w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-sitemaps-200x90.png 200w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Then select <strong>HTML Sitemap.</strong></p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"188\" src=\"https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-1024x188.png\" alt=\"\" class=\"wp-image-191984\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-1024x188.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-300x55.png 300w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-768x141.png 768w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-600x110.png 600w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-190x35.png 190w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1-491x90.png 491w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-tab-1.png 1358w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now, scroll down a bit to <strong>Enable Sitemap. </strong>And click the <strong>toggle button</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"601\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-1024x601.png\" alt=\"aioseo enable html sitemap toggle button\" class=\"wp-image-191940\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-1024x601.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-300x176.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-768x450.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-600x352.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-102x60.png 102w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap-153x90.png 153w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-enable-sitemap.png 1330w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-step-3-display-html-sitemap\">Step 3: Display HTML Sitemap</h3>\n\n\n\n<p>Scroll down a bit further, and you&#8217;ll see <strong>Display HTML Sitemap.</strong></p>\n\n\n\n<p>By default, <strong>Dedicated Page</strong> is selected. At the bottom, you&#8217;ll see an option to type in the name of your HTML sitemap page.</p>\n\n\n\n<p>In the image below, we used &#8220;sitemap&#8221; as the name of our page.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-1024x588.png\" alt=\"html sitemap display options\" class=\"wp-image-191928\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-1024x588.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-300x172.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-768x441.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-600x345.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-104x60.png 104w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap-157x90.png 157w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-display-html-sitemap.png 1151w\" sizes=\"100vw\" /></figure>\n\n\n\n<ul>\n<li>Scroll to the bottom and click <strong>Save Changes</strong>.</li>\n\n\n\n<li>Now, click on <strong>Open HTML Sitemap</strong> (see above image) to see your new HTML sitemap page.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-other-display-options\">Other Display Options</h3>\n\n\n\n<p>You&#8217;ll notice that you have other options for displaying your HTML sitemap. Here’s a rundown of these.</p>\n\n\n\n<ul>\n<li><strong>Gutenberg block: </strong>To insert your HTML sitemap as a block, navigate to a page or post and search for the <strong>AIOSEO &#8211; HTML Sitemap </strong>block.</li>\n\n\n\n<li><strong>Shortcode</strong>: You also have the option to use a shortcode to display your sitemap.</li>\n\n\n\n<li><strong>Widget</strong>: To add this widget, visit your widgets page and look for the <strong>AIOSEO &#8211; HTML Sitemap</strong> widget. (Your widget page can be found at yourdomain.com/<strong>wp-admin/widgets.php)</strong></li>\n\n\n\n<li><strong>PHP code</strong>: Click on PHP code, and a code snippet will appear.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"924\" height=\"422\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php.png\" alt=\"html sitemap php code snippet\" class=\"wp-image-191930\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php.png 924w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php-300x137.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php-768x351.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php-600x274.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php-131x60.png 131w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-html-sitemap-php-197x90.png 197w\" sizes=\"100vw\" /></figure>\n\n\n\n<h2 id=\"aioseo-step-4-optional-choose-settings\">Step 4: Optional: Choose Settings</h2>\n\n\n\n<p>Scroll down to view the <strong>HTML Sitemap Settings</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-1024x667.png\" alt=\"html sitemap settings\" class=\"wp-image-191935\" width=\"512\" height=\"334\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-1024x667.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-300x195.png 300w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-768x500.png 768w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-600x391.png 600w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-92x60.png 92w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings-138x90.png 138w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-settings.png 1106w\" sizes=\"(max-width: 512px) 100vw, 512px\" /><figcaption class=\"wp-element-caption\"><em>A close-up of 2 of the settings available for HTML sitemaps.</em></figcaption></figure>\n\n\n\n<p>You&#8217;ll see there are default settings that you can change. If you&#8217;re satisfied with the default settings, skip this section.</p>\n\n\n\n<p>Here’s an explanation of the settings options.</p>\n\n\n\n<ul>\n<li><strong>Post types: </strong>Select all or select either Posts or Pages.</li>\n\n\n\n<li><strong>Taxonomies: </strong>Include all or select either Categories or Tags.</li>\n\n\n\n<li><strong>Sort Order: </strong>Select your preference from the drop-down menu.\n<ul>\n<li>Publish date</li>\n\n\n\n<li>Last Updated Date</li>\n\n\n\n<li>Alphabetical</li>\n\n\n\n<li>Post / Term ID</li>\n</ul>\n</li>\n\n\n\n<li><strong>Sort Direction</strong>: Choose <strong>Ascending</strong> or <strong>Descending</strong>.</li>\n\n\n\n<li><strong>Publication Date</strong>: Choose <strong>Hide</strong> or <strong>Show.</strong></li>\n\n\n\n<li><strong>Compact Archives: </strong>Choose<strong> Enabled </strong>or <strong>Disabled.</strong>\n<ul>\n<li>This enables you to provide a compact version of your archive. This feature uses the WPBeginner Compact Archives technology, and you can <a href=\"https://wordpress.org/plugins/compact-archives/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">view what it looks like here</a>.</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-advanced-settings\">Advanced Settings</h3>\n\n\n\n<p>There are 2 advanced settings to choose from.</p>\n\n\n\n<ul>\n<li><strong>Exclude Posts / Pages: </strong>Use this to omit web pages from your HTML sitemap. Type in either the page ID, title, or slug.</li>\n\n\n\n<li><strong>Exclude Terms: </strong>Use this to omit any taxonomy (such as categories or tags).</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"376\" src=\"https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-1024x376.png\" alt=\"html sitemap exclude posts option\" class=\"wp-image-191934\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-1024x376.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-300x110.png 300w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-768x282.png 768w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-600x221.png 600w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-163x60.png 163w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings-245x90.png 245w, https://aioseo.com/wp-content/uploads/2023/05/html-sitemap-advanced-settings.png 1330w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: Type in the first letter of a page title (e.g, &#8220;a&#8221;), and you&#8217;ll see auto-suggest options.</em></figcaption></figure>\n\n\n\n<h2 id=\"aioseo-other-types-of-sitemaps\">Other Types of Sitemaps</h2>\n\n\n\n<p>Interested in additional sitemap types?</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/docs/how-to-create-a-video-sitemap/\">Add a video sitemap</a>: This option, available with the Pro version of All in One SEO, can help boost the <a href=\"http://www.wpbeginner.com/wordpress-seo/\" target=\"_blank\" rel=\"noopener\" title=\"\">SEO</a> of video content.</li>\n\n\n\n<li><a href=\"https://aioseo.com/docs/how-to-create-a-google-news-sitemap/\">Add a Google News sitemap</a>: Your site must be submitted to Google Publisher for<a href=\"https://publishercenter.google.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> approval</a>.</li>\n\n\n\n<li>RSS sitemap: This is created automatically for you, along with an XML sitemap, when you install All in One SEO.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you create an HTML sitemap the easy way.</p>\n\n\n\n<p>Next, explore these <a href=\"https://aioseo.com/diy-seo-projects-for-beginners/\" title=\"\">DIY SEO projects for beginners</a>  and learn how to <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">generate leads</a>.</p>\n\n\n\n<p>If you found this article helpful, please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find lots of simple search engine optimization tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-add-an-html-sitemap-to-wordpress/\">How to Add an HTML Sitemap to Your WordPress Website</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://aioseo.com/how-to-add-an-html-sitemap-to-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"SEO Best Practices: 20+ Ultimate SEO Tips to Boost Rankings\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"https://aioseo.com/seo-best-practices/?utm_source=rss&utm_medium=rss&utm_campaign=seo-best-practices\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"https://aioseo.com/seo-best-practices/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 22 May 2023 17:08:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"how to seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:11:\"on page seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:18:\"seo best practices\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:28:\"seo best practices checklist\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:8:\"SEO tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:27:\"https://aioseo.com/?p=33472\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:583:\"<p>Research shows that 75% of searchers don’t bother clicking past the results on the first page, and the first 5 results for a given search account for 67% of all clicks. That’s why it’s essential to rank on the first page of Google.<br />\nIn this SEO best practices checklist, we’ll give you 20 ultimate SEO tips that\'ll help boost rankings and drive more organic traffic to your website.</p>\nThe post <a href=\"https://aioseo.com/seo-best-practices/\">SEO Best Practices: 20+ Ultimate SEO Tips to Boost Rankings</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:73434:\"<p>Research shows that <a href=\"https://aioseo.com/100-seo-statistics/\">75%</a> of searchers don’t click past the results on the first page. And the first 5 results for a given search account for 67% of all clicks. That’s why it’s essential to rank on the first page of Google.</p>\n\n\n\n<p>In this SEO best practices checklist, we’ll give you 20+ ultimate SEO tips that’ll help boost rankings and drive more organic traffic to your website at record speed.</p>\n\n\n\n<p>Since this is a comprehensive list, you can click on these quick links to jump straight to the different sections:</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-seo-best-practices-20-tips-to-help-you-boost-your-search-rankings\">SEO Best Practices: 20+ Tips to Help You Boost Your Search Rankings</a><ul><li><a href=\"#aioseo-use-the-right-seo-tools\">1. Use the Right SEO Plugin</a></li><li><a href=\"#perform-keyword-research\">2. Perform Keyword Research</a></li><li><a href=\"#aioseo-2-understand-your-keywords-search-intent\">3. Understand Search Intent</a></li><li><a href=\"#add-your-focus-keyword-or-keyphrase\">4. Add Your Focus Keyword or Keyphrase</a></li><li><a href=\"#use-long-tail-and-medium-tail-keywords\">5. Use Long-Tail and Medium-Tail Keywords</a></li><li><a href=\"#improve-your-content-with-related-keywords\">6. Improve Your Content With Related Keywords</a></li><li><a href=\"#use-the-readability-analysis-tool\">7. Use the Readability Analysis Tool</a></li><li><a href=\"#optimize-your-seo-title-or-title-tag\">8. Optimize Your SEO Title or Title Tag</a><ul></ul></li><li><a href=\"#write-a-well-crafted-meta-description\">9. Write a Well-Crafted Meta Description</a></li><li><a href=\"#crush-it-in-visual-search\">10. Crush It in Visual Search</a></li><li><a href=\"#use-schema-markup-and-rank-for-featured-snippets\">11. Use Schema Markup and Rank for Featured Snippets</a></li><li><a href=\"#create-an-xml-sitemap\">12. Create an XML Sitemap</a></li><li><a href=\"#optimize-your-video-content-for-video-search\">13. Optimize Your Video Content for Video Search</a></li><li><a href=\"#use-an-seo-friendly-url-structure\">14. Use an SEO-Friendly URL Structure</a></li><li><a href=\"#link-internally-and-externally\">15. Link Internally and Externally</a></li><li><a href=\"#aioseo-check-for-broken-links\">16. Find and Fix Broken Links</a></li><li><a href=\"#boost-your-site-speed\">17. Boost Your Site Speed</a></li><li><a href=\"#make-sure-your-website-is-secure\">18. Make Sure Your Website Is Secure</a></li><li><a href=\"#optimize-for-local-seo-and-rank-on-google-maps\">19. Optimize for Local SEO and Rank on Google Maps</a></li><li><a href=\"#prepare-for-mobile-only-indexing\">20. Prepare for Mobile-Only Indexing</a></li><li><a href=\"#get-ready-for-voice-search\">21. Optimize for Voice Search</a></li><li><a href=\"#check-your-seo-site-score-and-fix-critical-issues\">22. Check Your SEO Site Score and Fix Critical Issues</a></li><li><a href=\"#aioseo-monitor-content-performance\">23. Monitor Content and Keyword Performance</a></li><li><a href=\"#aioseo-redirect-your-old-urls-and-avoid-404-errors\">24. Redirect Your Old URLs and Avoid 404 Errors</a></li></ul></li><li><a href=\"#aioseo-put-these-seo-best-practices-to-use-and-watch-your-rankings-soar\">Put These SEO Best Practices to Use and Watch Your Rankings Soar</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-seo-best-practices-20-tips-to-help-you-boost-your-search-rankings\">SEO Best Practices: 20+ Tips to Help You Boost Your Search Rankings</h2>\n\n\n\n<p>Ready to supercharge your SEO, boost your rankings, and drive more traffic to your site?</p>\n\n\n\n<p>Let&#8217;s dive into our list of the best SEO hacks to help you do that.</p>\n\n\n\n<h3 id=\"aioseo-use-the-right-seo-tools\">1. Use the Right SEO Plugin</h3>\n\n\n\n<p>One of the first steps to winning at SEO is to use the right SEO plugin. For WordPress users, it doesn’t get better than&nbsp;<a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a>&nbsp;(AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/05/image-2.png\" alt=\"AIOSEO homepage\" class=\"wp-image-185607\" title=\"AIOSEO is a powerful tool that can help you maintain the links on your site.\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/image-2.png 700w, https://aioseo.com/wp-content/uploads/2023/05/image-2-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/05/image-2-600x267.png 600w, https://aioseo.com/wp-content/uploads/2023/05/image-2-135x60.png 135w, https://aioseo.com/wp-content/uploads/2023/05/image-2-203x90.png 203w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a>&nbsp;is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong>Search Statistics:</strong>&nbsp;This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong>Next-gen Schema generator</strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and&nbsp;<a href=\"https://aioseo.com/index-your-website-on-google/\">index your site</a>.</li>\n\n\n\n<li><strong>Link Assistant</strong>: Powerful internal linking tool that&nbsp;<a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\">automates building links</a>&nbsp;between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong>SEO Preview</strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong>IndexNow:</strong>&nbsp;For fast indexing on search engines that support the&nbsp;<a href=\"https://aioseo.com/what-is-indexnow-for-seo/\">IndexNow protocol</a>&nbsp;(like Bing and Yandex).</li>\n\n\n\n<li><strong>Sitemap generator</strong>: Automatically generate&nbsp;<a href=\"https://aioseo.com/how-to-create-a-sitemap-in-wordpress/\">different types of sitemaps</a>&nbsp;to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\">And more</a>.</li>\n</ul>\n\n\n\n<p>The best part about AIOSEO is that it’s a no-code SEO plugin. This means you can use it to perform most SEO tasks even if you don’t have any technical or coding knowledge.&nbsp;&nbsp;</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our&nbsp;<a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\">installation guide</a>.</p>\n\n\n\n<p>Check out our article on the&nbsp;<a href=\"https://aioseo.com/best-seo-plugins-for-wordpress/\">best WordPress SEO plugins</a>&nbsp;for more tools.</p>\n\n\n\n<h3 id=\"perform-keyword-research\">2. Perform Keyword Research </h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"253\" src=\"https://aioseo.com/wp-content/uploads/2021/03/keyword-planning-by-digitalnext.png\" alt=\"Infographic by DigitalNext\" class=\"wp-image-34110\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/keyword-planning-by-digitalnext.png 730w, https://aioseo.com/wp-content/uploads/2021/03/keyword-planning-by-digitalnext-300x104.png 300w, https://aioseo.com/wp-content/uploads/2021/03/keyword-planning-by-digitalnext-600x208.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Keyword research is one of the key aspects of SEO. You want the keywords on your page to be relevant to what people are searching for so that Google will rank your content on them.&nbsp;</p>\n\n\n\n<p>Think about which words and phrases represent your website and business the best. What do you do? What products and services do you offer?</p>\n\n\n\n<p>For example, you might come up with “best protein powder” as 1 of your keywords if you sell fitness supplements. Or, if you’re running a local plumbing business, you may consider “plumbers in Lake Worth, Florida.”</p>\n\n\n\n<p>To find the keywords that boost your SEO and drive relevant traffic to your site, you&#8217;ll need to use a keyword research tool. These help you analyze your keyword&#8217;s popularity and search volume. That way, you can see how many people are searching for that particular keyword and how easy or difficult it is to rank for it.</p>\n\n\n\n<p>Luckily there are several tools available to help you get accurate data on any keyword. You can use a free tool like <a href=\"https://ads.google.com/home/tools/keyword-planner/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner</a> or paid services like <a href=\"https://aioseo.com/recommends/semrush/\" title=\"Semrush\">Semrush</a> and <a href=\"https://aioseo.com/recommends/ahrefs/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"ahrefs\">Ahrefs</a>. Check out our list of expertly curated <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"9 Best SEO Keyword Analysis Tools You Need to Know in 2023\">keyword research tools</a> for more information.</p>\n\n\n\n<p>And if you&#8217;re stuck on where to start, you can always <a href=\"https://aioseo.com/check-competitors-keywords/\" title=\"How to Check and “Steal” Your Competitors’ Top Keywords\">check and &#8220;steal&#8221; your competitors&#8217; keywords</a>.</p>\n\n\n\n<h3 id=\"aioseo-2-understand-your-keywords-search-intent\"> 3. Understand Search Intent</h3>\n\n\n\n<p>Since search intent is one of the most important ranking factors in search engines, your first step is understanding your target keyword’s search intent.</p>\n\n\n\n<p>Fortunately, for most keywords or keyphrases, the search results on Google will tell you everything you need to know about that keyword’s search intent.&nbsp;</p>\n\n\n\n<p>For example, take a keyword like: &#8220;keto supplements&#8221;. Users searching for that keyphrase could want to buy keto supplements, or maybe they just want to learn more about it.&nbsp;</p>\n\n\n\n<p>And according to Google’s first page for that keyword, most people searching for &#8220;keto supplements&#8221; are looking for the best keto supplements and information on their effects.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"518\" src=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-a-google-search.png\" alt=\"Example of a Google search to check a keyword\'s search intent\" class=\"wp-image-33474\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-a-google-search.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-a-google-search-300x213.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-a-google-search-600x426.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>So if you want to target this keyword’s search intent, you need to create content that offers the best possible information about keto supplements. You can consider creating a listicle of the best keto supplements or an informative article on all the important information readers would like to know on the topic.</p>\n\n\n\n<p>Remember to always use your main focus keyword or keyphrase in the first paragraph of your content, as well as in the SEO title and meta description. We’ll show you how to add that next.</p>\n\n\n\n<h3 id=\"add-your-focus-keyword-or-keyphrase\">4. Add Your Focus Keyword or Keyphrase</h3>\n\n\n\n<p>You can easily add your focus keyphrase (your main keyword or keyphrase) using AIOSEO. The plugin will also analyze how well you’ve optimized your content for it.</p>\n\n\n\n<p>Adding your <strong>Focus Keyphrase</strong> is super easy when using AIOSEO.</p>\n\n\n\n<p>To get started, simply scroll down in the post or page you’re editing to the <strong>AIOSEO Settings</strong> and click on the <strong>General</strong> tab.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"222\" src=\"https://aioseo.com/wp-content/uploads/2021/03/adding-your-focus-kephrase-in-aioseo.png\" alt=\"Adding your focus keyphrase in All in One SEO\" class=\"wp-image-33475\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/adding-your-focus-kephrase-in-aioseo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/adding-your-focus-kephrase-in-aioseo-300x91.png 300w, https://aioseo.com/wp-content/uploads/2021/03/adding-your-focus-kephrase-in-aioseo-600x182.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Here you can write your focus keyphrase and then click the <strong>Add Focus Keyphrase</strong> button. This allows you to see how effectively you’ve used it in your blog post.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"412\" src=\"https://aioseo.com/wp-content/uploads/2021/04/seo-best-practices-keywords-1.png\" alt=\"\" class=\"wp-image-189495\" srcset=\"https://aioseo.com/wp-content/uploads/2021/04/seo-best-practices-keywords-1.png 702w, https://aioseo.com/wp-content/uploads/2021/04/seo-best-practices-keywords-1-300x176.png 300w, https://aioseo.com/wp-content/uploads/2021/04/seo-best-practices-keywords-1-600x352.png 600w, https://aioseo.com/wp-content/uploads/2021/04/seo-best-practices-keywords-1-102x60.png 102w, https://aioseo.com/wp-content/uploads/2021/04/seo-best-practices-keywords-1-153x90.png 153w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>It’ll double-check so that you’ve added your focus keyphrase in the first paragraph of your content, SEO title, and meta description.</p>\n\n\n\n<p>Now that you know how to figure out a keyword’s search intent and how to add your focus keyphrase, we’ll move on to why it’s a good idea to use long-tail and medium-tail keywords in your content to increase organic traffic.</p>\n\n\n\n<h3 id=\"use-long-tail-and-medium-tail-keywords\">5. Use Long-Tail and Medium-Tail Keywords</h3>\n\n\n\n<p>Did you know that long-tail keywords make up <a href=\"https://aioseo.com/100-seo-statistics/\" title=\"100 SEO Statistics – Update Your Strategy for 2021\">70%</a> of search traffic? So if you want to get more organic traffic, you should definitely use long-tail keywords in your content.</p>\n\n\n\n<p>Long-tail keywords are phrases people enter into search engines when they’re looking for something specific. Often, they’re 3 or more words.</p>\n\n\n\n<p>Even though they tend to have low search volume, they’re easier to rank for since they have a more specific intent and are more likely to answer users&#8217; queries.&nbsp;</p>\n\n\n\n<p>If the search volume is too low, you can always aim for mid-tail keywords instead. They’re 2 to 3 words long and often have higher search volume. However, they can be more difficult to rank for, since there’s more competition for mid-tail keywords.</p>\n\n\n\n<p>With AIOSEO, you can add long-tail or mid-tail keywords and even get an SEO analysis of how well you’ve optimized them in your content. All you need to do is enter your keywords in the <strong>Focus Keyphrase</strong> field and press <strong>Enter</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"419\" src=\"https://aioseo.com/wp-content/uploads/2021/03/keyword-analysis-in-all-in-one-seo.png\" alt=\"Focus keyphrase analysis in All in One SEO \" class=\"wp-image-31703\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/keyword-analysis-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/keyword-analysis-in-all-in-one-seo-300x172.png 300w, https://aioseo.com/wp-content/uploads/2021/03/keyword-analysis-in-all-in-one-seo-600x344.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>As you can see, it gives recommendations to add your focus keyphrase in the URL, and also shorten it a bit.</p>\n\n\n\n<p>As simple as that!</p>\n\n\n\n<p>Now, let’s take a look at how you can improve your content and boost your SEO rankings even more.</p>\n\n\n\n<h3 id=\"improve-your-content-with-related-keywords\">6. Improve Your Content With Related Keywords&nbsp;</h3>\n\n\n\n<p>We already know the importance of optimizing your keywords on search intent, but it’s also crucial to use the right variations of keywords if you want to increase your organic traffic and climb in rankings on Google. </p>\n\n\n\n<p>That’s why you need to focus your efforts on creating easy-to-read and high-quality content that also uses related keywords.&nbsp;</p>\n\n\n\n<p>This helps Google to better understand the search intent behind your content and match it with more searches.</p>\n\n\n\n<p>Best of all, the more keyword variations you use in your content, the more searches you can rank for and the more traffic you’ll unlock!</p>\n\n\n\n<p>You can easily find more keywords using AIOSEO’s <a href=\"https://aioseo.com/recommends/semrush/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Semrush\">Semrush</a> integration. It will give you suggestions for additional keywords and even give you the search volume and trends straight from the screen.</p>\n\n\n\n<p>To get started, simply scroll down in the post or page you’re editing below your <strong>Focus Keyphrase,</strong> and click on the <strong>Get Additional Keyphrases</strong> button.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"419\" src=\"https://aioseo.com/wp-content/uploads/2021/02/get-additional-keyphrases-in-all-in-one-seo.png\" alt=\"Get additional keyphrases by Semrush in All in One SEO\" class=\"wp-image-30301\" srcset=\"https://aioseo.com/wp-content/uploads/2021/02/get-additional-keyphrases-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/02/get-additional-keyphrases-in-all-in-one-seo-300x172.png 300w, https://aioseo.com/wp-content/uploads/2021/02/get-additional-keyphrases-in-all-in-one-seo-600x344.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>This will open a new window where you can view suggestions for <strong>Additional Keyphrases</strong>.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"359\" src=\"https://aioseo.com/wp-content/uploads/2021/02/additional-keyphrases-by-semrush.png\" alt=\"Adding additional keyphrases by Semrush in All in One SEO\" class=\"wp-image-30305\" srcset=\"https://aioseo.com/wp-content/uploads/2021/02/additional-keyphrases-by-semrush.png 730w, https://aioseo.com/wp-content/uploads/2021/02/additional-keyphrases-by-semrush-300x148.png 300w, https://aioseo.com/wp-content/uploads/2021/02/additional-keyphrases-by-semrush-600x295.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>With a single click on the <strong>Add Keyphrase</strong> button, the new keyphrase will be added to your content.</p>\n\n\n\n<p>This will help your content flow better and keep visitors on your page i.e. <a href=\"https://www.monsterinsights.com/how-to-reduce-bounce-rate/\" target=\"_blank\" rel=\"noreferrer noopener\">lower your bounce rate</a>. As well as help you rank for more keywords.&nbsp;</p>\n\n\n\n<p>This goes hand in hand with readability, which we’ll take a look at next.</p>\n\n\n\n<h3 id=\"use-the-readability-analysis-tool\">7. Use the Readability Analysis Tool</h3>\n\n\n\n<p>Readability is also an important factor for search engines. Content that’s easier to read often ranks higher than content that’s difficult to read.</p>\n\n\n\n<p>That’s why you should always break up your content with shorter sentences, subheadings, images, quotes, and bullet lists—anything that will keep the reader glued to your content and stay on your site.</p>\n\n\n\n<p>Fortunately, that&#8217;s easy when using AIOSEO!</p>\n\n\n\n<p>In fact, AIOSEO automatically analyzes readability issues and makes suggestions on how you can improve your content in the <strong>Page Analysis</strong> section. Simply click on the <strong>Readability</strong> tab, and it will show a list of what you’ve done well and what needs to be improved.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"551\" src=\"https://aioseo.com/wp-content/uploads/2021/03/aioseo-page-analysis-readability.png\" alt=\"Readability analysis in All in One SEO\" class=\"wp-image-31704\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/aioseo-page-analysis-readability.png 730w, https://aioseo.com/wp-content/uploads/2021/03/aioseo-page-analysis-readability-300x226.png 300w, https://aioseo.com/wp-content/uploads/2021/03/aioseo-page-analysis-readability-600x453.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Here you can see that this blog post has 4 readability errors that need to be fixed and recommendations on how to improve your content.&nbsp;</p>\n\n\n\n<p>It can’t get much easier than that to improve readability and boost SEO for your content!</p>\n\n\n\n<p>Now, let’s move on to an important SEO best practice that can drastically increase your rankings and CTR (Click-Through-Rate) if used correctly.&nbsp;</p>\n\n\n\n<h3 id=\"optimize-your-seo-title-or-title-tag\">8. Optimize Your SEO Title or Title Tag&nbsp;</h3>\n\n\n\n<p>The SEO title or title tag is one of the most important factors that Google uses to decide what your content is about and whether to show your site in the search results or not.</p>\n\n\n\n<p>Even if your site ranks well, a good title can be the make-or-break factor in determining whether someone clicks through to your website or not. Also, users can instantly see what your page is about from the search results and determine if your content will meet their needs.&nbsp;</p>\n\n\n\n<p>The SEO title is important for 3 main reasons:</p>\n\n\n\n<ol>\n<li>It helps Google and other search engines understand what your content is about</li>\n\n\n\n<li>It helps you rank for your keyword or keyphrase</li>\n\n\n\n<li>It spikes people’s interest and makes them click through to your site</li>\n</ol>\n\n\n\n<p>In other words, writing captivating titles and using your main keyphrase at the beginning of your SEO title can help improve your CTR.&nbsp;</p>\n\n\n\n<p>Here are 2 examples of SEO titles on Google when searching for &#8220;best keto recipes&#8221;:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"338\" src=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-seo-title-on-google.png\" alt=\"Examples of SEO title in the search results on Google \" class=\"wp-image-33476\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-seo-title-on-google.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-seo-title-on-google-300x139.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-seo-title-on-google-600x278.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Judging by the above results, you’d probably click on the first option since it’s optimized better and includes more information.&nbsp;</p>\n\n\n\n<p>With AIOSEO, you can easily optimize your SEO title manually or by automatically adding one using our ChatGPT-powered AI Title/Description Generator.</p>\n\n\n\n<h4 id=\"aioseo-how-to-manually-add-an-seo-title-in-wordpress\">How to Manually Add an SEO Title in WordPress</h4>\n\n\n\n<p>You can manually add an SEO title in WordPress by either using pre-installed smart tags with different variables or by typing in your own title.</p>\n\n\n\n<p>Let’s show you exactly how easy it is!</p>\n\n\n\n<p>To get started, scroll down to the <strong>AIOSEO Settings</strong> in the post or page you’re editing and to the <strong>Post Title </strong>section. You’ll first see a <strong>Preview</strong> that shows an example of how your content may look in the search results based on the <strong>Title</strong> and <strong>Meta Description</strong> you enter.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"426\" src=\"https://aioseo.com/wp-content/uploads/2021/02/change-seo-title-for-individual-posts-and-pages.png\" alt=\"Changing the SEO title using smart tags in All in One SEO\" class=\"wp-image-30594\" srcset=\"https://aioseo.com/wp-content/uploads/2021/02/change-seo-title-for-individual-posts-and-pages.png 730w, https://aioseo.com/wp-content/uploads/2021/02/change-seo-title-for-individual-posts-and-pages-300x175.png 300w, https://aioseo.com/wp-content/uploads/2021/02/change-seo-title-for-individual-posts-and-pages-600x350.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>You can either click on one of the smart tags or type in your own SEO title. Alternatively, you can also click on <strong>View all tags</strong> or type the hash character ( # ) in the field to display a list of available tags to choose from. For example, if you click on the <strong>+ Site Title</strong> tag, you’ll get a drop-down with different variables you can use for your site title.&nbsp;</p>\n\n\n\n<p>Or you can type in your own SEO title in the <strong>Site Title </strong>field. And if you&#8217;re editing one of your posts, you&#8217;ll enter it in the <strong>Post Title</strong> field instead.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"132\" src=\"https://aioseo.com/wp-content/uploads/2021/02/enter-seo-title-in-all-in-one-seo.png\" alt=\"Entering the SEO title in All in One SEO\" class=\"wp-image-30593\" srcset=\"https://aioseo.com/wp-content/uploads/2021/02/enter-seo-title-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/02/enter-seo-title-in-all-in-one-seo-300x54.png 300w, https://aioseo.com/wp-content/uploads/2021/02/enter-seo-title-in-all-in-one-seo-600x108.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>AIOSEO will give you the recommended characters for your title. It’s recommended to use a maximum of 60 characters. If you use more than that, Google will cut off your SEO title in the search results and show an ellipsis, “…” to imply that your SEO title has been cut off.&nbsp;</p>\n\n\n\n<p>Best of all, AIOSEO even analyses your title and lets you know if it&#8217;s <a href=\"https://aioseo.com/seo-title-tags/\" title=\"How to Write Killer SEO Title Tags: 8 Simple Tips\">properly optimized</a>.  </p>\n\n\n\n<p>To check your title analysis, you simply scroll down to the<strong> Page Analysis</strong> section, and click on the <strong>Title</strong> tab.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"241\" src=\"https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1.png\" alt=\"Analyzing the SEO title in All in One SEO \" class=\"wp-image-33477\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1.png 730w, https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1-300x99.png 300w, https://aioseo.com/wp-content/uploads/2021/03/title-analysis-in-all-in-one-seo-1-600x198.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>As you can see, this title doesn’t include power words, which are recommended to create impactful SEO titles that drive clicks.</p>\n\n\n\n<h4 id=\"aioseo-using-ai-to-add-seo-titles-in-wordpress\">Using AI to Add SEO Titles in WordPress</h4>\n\n\n\n<p>Manually adding SEO titles to your posts and pages can be laborious. That&#8217;s why you should consider speeding it up by using AIOSEO&#8217;s AI Title/Description Generator. This powerful module scans your content and crafts an SEO title based on the main theme.</p>\n\n\n\n<p>&nbsp;All you have to do is click on the robot icon in the Post Title field, and the title generator will give you 5 suggestions.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"378\" src=\"https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results.jpeg\" alt=\"\" class=\"wp-image-165755\" srcset=\"https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results.jpeg 700w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-300x162.jpeg 300w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-600x324.jpeg 600w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-111x60.jpeg 111w, https://aioseo.com/wp-content/uploads/2023/03/post-title-generator-results-167x90.jpeg 167w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Simply select the one you want to add it as your SEO title. You can even edit it if necessary.</p>\n\n\n\n<p>For more details on using this revolutionary tool, <a href=\"https://aioseo.com/docs/using-openai-to-generate-seo-titles-and-meta-descriptions/\" title=\"Using OpenAI to Generate SEO Titles and Meta Descriptions\">check out this tutorial</a>.</p>\n\n\n\n<h3 id=\"write-a-well-crafted-meta-description\">9. Write a Well-Crafted Meta Description</h3>\n\n\n\n<p><a href=\"https://aioseo.com/how-to-write-meta-descriptions-for-seo/\" title=\"How to Write Meta Descriptions for SEO (Boost CTR &amp; Rankings)\">Writing a well-crafted meta description</a> can compel users to click through to your website. And it also lets Google know what your page is about.</p>\n\n\n\n<p>A good meta description should:</p>\n\n\n\n<ul>\n<li>Describe your page’s content</li>\n\n\n\n<li>Answers users questions&nbsp;</li>\n\n\n\n<li>Include a call to action</li>\n\n\n\n<li>Be unique and interesting</li>\n\n\n\n<li>Include your main or focus keyphrase</li>\n</ul>\n\n\n\n<p>That being the case, here’s an example of a meta description in the search results on Google:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"173\" src=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google.png\" alt=\"Example of a meta description in the search results on Google\" class=\"wp-image-33479\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google-300x71.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-meta-description-on-google-600x142.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Google doesn’t always use your meta description and sometimes adds its own based on your content. But in case it does, you should write as descriptive and compelling meta descriptions as possible.</p>\n\n\n\n<p>AIOSEO makes this easy as 1-2-3!</p>\n\n\n\n<p>In fact, you can easily write your meta descriptions directly in the <strong>Meta Description </strong>field.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"179\" src=\"https://aioseo.com/wp-content/uploads/2021/03/entering-meta-description-in-aioseo.png\" alt=\"Entering the meta description in All in One SEO\" class=\"wp-image-31687\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/entering-meta-description-in-aioseo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/entering-meta-description-in-aioseo-300x74.png 300w, https://aioseo.com/wp-content/uploads/2021/03/entering-meta-description-in-aioseo-600x147.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Don’t forget to add your main or focus keyphrase early in the meta descriptions to optimize it for SEO rankings.&nbsp;</p>\n\n\n\n<p>You can also use any of the pre-installed smart tags to insert different variables. For example, the <strong>+ Post Excerpt</strong> automatically adds your post’s excerpt to your meta description.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"181\" src=\"https://aioseo.com/wp-content/uploads/2021/03/adding-your-meta-description-in-aioseo.png\" alt=\"Adding your meta description using smart tags in All in One SEO\" class=\"wp-image-31688\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/adding-your-meta-description-in-aioseo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/adding-your-meta-description-in-aioseo-300x74.png 300w, https://aioseo.com/wp-content/uploads/2021/03/adding-your-meta-description-in-aioseo-600x149.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>And just like when you added your SEO title, AIOSEO gives you the max recommended characters for your meta description to avoid it getting cut off in the SERPs (Search Engine Result Pages).&nbsp;</p>\n\n\n\n<p>Again, you can also use the AI Title/Description Generator to speed up the process of creating optimized meta descriptions.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"462\" src=\"https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples.png\" alt=\"\" class=\"wp-image-170248\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples.png 702w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-300x197.png 300w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-600x395.png 600w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-91x60.png 91w, https://aioseo.com/wp-content/uploads/2021/05/meta-description-generator-meta-description-examples-137x90.png 137w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/\" title=\"How to Use a Meta Description Generator in WordPress\">Check out this tutorial</a> for step-by-step instructions on how to do that.</p>\n\n\n\n<h3 id=\"crush-it-in-visual-search\">10. Crush It in Visual Search</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"603\" src=\"https://aioseo.com/wp-content/uploads/2021/03/visual-search-infographic-by-mp-digital-marketing.png\" alt=\"Visual search infographic by MP Digital Marketing Philippines\" class=\"wp-image-34093\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/visual-search-infographic-by-mp-digital-marketing.png 730w, https://aioseo.com/wp-content/uploads/2021/03/visual-search-infographic-by-mp-digital-marketing-300x248.png 300w, https://aioseo.com/wp-content/uploads/2021/03/visual-search-infographic-by-mp-digital-marketing-600x496.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Did you know that articles with images&nbsp;<a href=\"https://optinmonster.com/73-type-of-blog-posts-that-are-proven-to-work/\" target=\"_blank\" rel=\"noreferrer noopener\">get 94% more views</a>&nbsp;than those with no visuals? And 32% of marketers say visual images are the most important form of content for their businesses.</p>\n\n\n\n<p>That being the case, optimizing your images is crucial if you want to crush it in visual search on Google and other search engines. And to do this, you should ensure you add additional information about your images, so search engines can understand what they’re about.</p>\n\n\n\n<p>For instance, Google tends to pull <a href=\"https://lens.google.com/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Lens</a> image results from pages with an average of 1600 words. That’s because the text is also important for image SEO.</p>\n\n\n\n<p>So to best optimize your images, you need to:</p>\n\n\n\n<ul>\n<li>Add descriptive image file names</li>\n\n\n\n<li>Write SEO-friendly alt text</li>\n\n\n\n<li>Use image caption when needed</li>\n\n\n\n<li>Consider if you’re SEO title and description are relevant to your images</li>\n\n\n\n<li>Choose the right image format</li>\n\n\n\n<li>Define your image dimensions</li>\n\n\n\n<li>Compress your images</li>\n</ul>\n\n\n\n<p>These are just a few of the SEO best practices for images. For more details, you can check out our image SEO guide with <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\">tips on optimizing your images in WordPress</a>.&nbsp;</p>\n\n\n\n<p>Not to forget…</p>\n\n\n\n<p>&#8230;make sure that your website is mobile-friendly. Google won’t show your content in image search if your site isn’t optimized for mobile. Google now has a mobile-first index and may only rank mobile-friendly content, which we&#8217;ll look at in the section: <a href=\"#prepare-for-mobile-only-indexing\">prepare for mobile-only indexing</a>.</p>\n\n\n\n<p>That said, let’s move on to how to add additional information to your content and get featured in the rich results on Google.</p>\n\n\n\n<h3 id=\"use-schema-markup-and-rank-for-featured-snippets\">11. Use Schema Markup and Rank for Featured Snippets</h3>\n\n\n\n<p>You’ve probably seen those nice-looking rich search results on Google with additional information, such as star ratings, prices, cooking time, questions and answers, etc.</p>\n\n\n\n<p>Google rich snippets can help you unlock the highest rankings and traffic for your site. They allow you to add additional information about your pages, as well as look more appealing in search results.</p>\n\n\n\n<p>For example, this is how rich snippets for &#8216;best keto recipes&#8217; can look like on Google:&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"464\" src=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-rich-snippet-for-keto-recipes-on-google.png\" alt=\"Examples of recipe snippets on Google \" class=\"wp-image-33493\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-rich-snippet-for-keto-recipes-on-google.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-rich-snippet-for-keto-recipes-on-google-300x191.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-rich-snippet-for-keto-recipes-on-google-600x381.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>As you can see, the 2 rich snippets to the right show a nice image, title, star ratings, and cooking time. They give users the sneak peek they need to decide whether they want to check out your recipe or not.</p>\n\n\n\n<p>Best of all, your listings get more noticeable in searches, which means that you’re likely to drive more organic traffic to your site and grow your business.</p>\n\n\n\n<p>Here are other examples of <a href=\"https://aioseo.com/how-to-add-product-rich-snippets-in-wordpress/\" title=\"How to Add Product Rich Snippets in WordPress (The Easiest Way)\">product rich snippets</a> for Apple watches:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"419\" src=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-a-product-rich-snippet.png\" alt=\"Examples of product snippets on Google \" class=\"wp-image-32405\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-a-product-rich-snippet.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-a-product-rich-snippet-300x172.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-a-product-rich-snippet-600x344.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Users can see the price, star ratings, and where to buy these Apple watches. They also look extra good in search results.</p>\n\n\n\n<p>Plus, with AIOSEO&#8217;s next-gen Schema Generator, you can any schema type to your content.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"472\" src=\"https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog.png\" alt=\"\" class=\"wp-image-132311\" srcset=\"https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog.png 700w, https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog-300x202.png 300w, https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog-600x405.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>You can also add <a href=\"https://aioseo.com/how-to-create-custom-schema-markup-in-wordpress/\" title=\"How to Create Custom Schema Markup in WordPress\">custom schema</a> if your particular schema type isn&#8217;t available in the schema catalog.</p>\n\n\n\n<p>For detailed instructions on adding schema markup in WordPress, <a href=\"https://aioseo.com/add-schema-markup-to-wordpress-without-a-plugin/\" title=\"How to Add Schema Markup to WordPress Without a Plugin\">check out our detailed tutorial</a>.</p>\n\n\n\n<h3 id=\"create-an-xml-sitemap\">12. Create an XML Sitemap</h3>\n\n\n\n<p>An XML sitemap is a list of every new and important URL on your website. In other words, it helps Google and other search engines to find and crawl your new content.</p>\n\n\n\n<p>This may sound a bit intimidating, but don’t worry…</p>\n\n\n\n<p>&#8230;AlOSEO automatically generates an XML sitemap for you and sends it to all popular search engines. All you need to do is check if it’s enabled by navigating to <strong>All in One SEO</strong> <strong>menu »</strong> <strong>Sitemaps</strong>, and click on the <strong>General Sitemap</strong> tab.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"430\" src=\"https://aioseo.com/wp-content/uploads/2021/03/sitemaps-menu-item-in-all-in-one-seo.png\" alt=\"Sitemaps menu in All in One SEO\" class=\"wp-image-31227\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/sitemaps-menu-item-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/sitemaps-menu-item-in-all-in-one-seo-300x177.png 300w, https://aioseo.com/wp-content/uploads/2021/03/sitemaps-menu-item-in-all-in-one-seo-600x353.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>This will open the <strong>General Sitemap</strong> window, where you can see that the <strong>Enable Sitemap</strong> option is set to on.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"346\" src=\"https://aioseo.com/wp-content/uploads/2021/03/enable-sitemap-in-all-in-one-seo.png\" alt=\"Enable sitemap in All in One SEO\" class=\"wp-image-31228\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/enable-sitemap-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/enable-sitemap-in-all-in-one-seo-300x142.png 300w, https://aioseo.com/wp-content/uploads/2021/03/enable-sitemap-in-all-in-one-seo-600x284.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>That&#8217;s it!</p>\n\n\n\n<p>Now you can rest assured that Google will get all your new updates and will index and crawl your site. So let’s move on to how to optimize your video content to rank in video search next.</p>\n\n\n\n<h3 id=\"optimize-your-video-content-for-video-search\">13. Optimize Your Video Content for Video Search</h3>\n\n\n\n<p>Video content is something you can’t ignore as a marketing and SEO tool. <a href=\"https://optinmonster.com/video-marketing-statistics-what-you-must-know/\" target=\"_blank\" rel=\"noreferrer noopener\">87%</a> of video marketers say video has increased traffic to their website, and 80% say it directly helped to increase sales.</p>\n\n\n\n<p>Adding videos to your content can help with:</p>\n\n\n\n<ul>\n<li><strong>Increasing Your Organic Traffic</strong> — including video on your site drives a <a href=\"https://www.monsterinsights.com/seo-statistics/\" target=\"_blank\" rel=\"noreferrer noopener\">157%</a> increase in organic traffic.</li>\n\n\n\n<li><strong>Lowering Your Bounce Rate</strong> — people spend over twice as long on a page with video than without.</li>\n\n\n\n<li><strong>Help You Get More Quality Backlinks</strong> — the higher the quality of your content, the more likely you are to get quality backlinks.</li>\n</ul>\n\n\n\n<p>Also, if you publish YouTube videos, you’ll own more Google real estate since Google owns YouTube. That’s why you need to make sure your videos are found by search engines so that they’ll rank your videos in video search.&nbsp;</p>\n\n\n\n<p>And the best way to do this is by creating an XML video sitemap, which is a specially formatted file that lists all pages on your website that contain videos. </p>\n\n\n\n<p>And to use a <a href=\"https://aioseo.com/how-to-create-a-video-sitemap-in-wordpress-the-easy-way/\">video sitemap generator plugin for WordPress</a> like AIOSEO is the absolute easiest way to create a video sitemap.&nbsp;</p>\n\n\n\n<p>AISOEO will notify search engines of all new video content added to your site, which will help you rank higher in video search on Google.</p>\n\n\n\n<p>Best of all, it’s super easy!</p>\n\n\n\n<p>In fact, if you have the <a href=\"https://aioseo.com/pricing/\">Pro version</a>, the video sitemap is enabled by default, and there’s very little configuration needed. </p>\n\n\n\n<p>Like you did for your XML sitemap, you simply go to <strong>Sitemaps</strong> in the <strong>All in One SEO</strong> menu, and then click on the <strong>Video Sitemap</strong> tab.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"430\" src=\"https://aioseo.com/wp-content/uploads/2021/01/sitemaps-menu-item-in-all-in-one-seo.png\" alt=\"Video sitemap menu in All in One SEO\" class=\"wp-image-26412\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/sitemaps-menu-item-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/01/sitemaps-menu-item-in-all-in-one-seo-300x177.png 300w, https://aioseo.com/wp-content/uploads/2021/01/sitemaps-menu-item-in-all-in-one-seo-600x353.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Here you’ll see the video sitemap screen, and you need to make sure that the <strong>Enable Sitemap</strong> button is set to on.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"176\" src=\"https://aioseo.com/wp-content/uploads/2021/01/enable-video-sitemap-in-all-in-one-seo.png\" alt=\"Enable video sitemap in All in One SEO\" class=\"wp-image-26414\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/enable-video-sitemap-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/01/enable-video-sitemap-in-all-in-one-seo-300x72.png 300w, https://aioseo.com/wp-content/uploads/2021/01/enable-video-sitemap-in-all-in-one-seo-600x145.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>The blue button means you’re all set, and AIOSEO will send your video content to Google.</p>\n\n\n\n<p>Easy peasy!</p>\n\n\n\n<p>That said, even the simplest things are important if you want to boost your SEO. Let’s show you how to use an SEO-friendly URL structure next.</p>\n\n\n\n<h3 id=\"use-an-seo-friendly-url-structure\">14. Use an SEO-Friendly URL Structure</h3>\n\n\n\n<p>A study conducted by Backlinko found that <a href=\"https://optinmonster.com/seo-statistics/#on-page\" target=\"_blank\" rel=\"noreferrer noopener\">short URLs tend to outperform long URLs</a> in search results. That being the case, using an SEO-friendly URL structure makes it easier for both search engines and users to understand what your page is about, as well as provides a good user experience.&nbsp;</p>\n\n\n\n<p>Your URLs should not only be on the shorter side but also describe the page using keywords that are easy to read for both Google and your visitors.&nbsp;</p>\n\n\n\n<p>Always include your target keyword in your URLs to increase your chances of ranking better in search results. And try to make them look clean and short.</p>\n\n\n\n<p>For example, this is how an SEO-friendly URL can look like:&nbsp;</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.example.com/how-to-make-a-website</code></pre>\n\n\n\n<p>This URL is short, organized, and easy to read. Both Google and users can tell what the page is about.</p>\n\n\n\n<p>Unoptimized URLs, on the other hand, are random and hard to read or remember. They usually include numbers, letters, and special characters.&nbsp;</p>\n\n\n\n<p>Like this one:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.example.com/?p=10467</code></pre>\n\n\n\n<p>To make sure your URLs on your WordPress site are SEO-friendly, simply head over to <strong>Settings</strong> » <strong>Permalinks</strong>, and mark the <strong>Post name</strong> option.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"394\" src=\"https://aioseo.com/wp-content/uploads/2021/03/wordpress-seo-friendly-permalinks-1.png\" alt=\"Setting your permalink in WordPress to post name\" class=\"wp-image-33494\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/wordpress-seo-friendly-permalinks-1.png 700w, https://aioseo.com/wp-content/uploads/2021/03/wordpress-seo-friendly-permalinks-1-300x169.png 300w, https://aioseo.com/wp-content/uploads/2021/03/wordpress-seo-friendly-permalinks-1-600x338.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>For more details on an SEO-friendly URL structure, <a href=\"https://aioseo.com/best-wordpress-permalink-structure/\" title=\"What’s the Best WordPress Permalink Structure for SEO?\">check out this article on our site</a>.</p>\n\n\n\n<p>One last thing&#8230;&nbsp;</p>\n\n\n\n<p>&#8230;don’t put dates or years in your URLs. This makes it more difficult to re-feature old content, and users may think your content is old even after updating it.</p>\n\n\n\n<h3 id=\"link-internally-and-externally\">15.&nbsp;Link Internally and Externally</h3>\n\n\n\n<p>Internal linking is another important SEO best practice that helps boost rankings and traffic. For instance, it can help visitors navigate your site and search engines like Google to discover your new content. </p>\n\n\n\n<p>There are 2 main methods for building a good internal link profile:</p>\n\n\n\n<ol>\n<li>Always include relevant internal links in your content whenever publishing a new piece of content</li>\n\n\n\n<li>And on a regular basis (weekly or monthly), update your older content by adding links to newer content</li>\n</ol>\n\n\n\n<p>To make this process easier, you can use AIOSEO’s <a href=\"https://aioseo.com/features/internal-link-assistant/\">Link Assistant</a>. This powerful feature will automatically generate a<strong> Links Report</strong> with internal linking opportunities for both your new and old posts.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"293\" src=\"https://aioseo.com/wp-content/uploads/2022/03/rsz_links-report-1.png\" alt=\"link assistant will find new internal linking opportunities and orphan posts\" class=\"wp-image-78882\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/rsz_links-report-1.png 700w, https://aioseo.com/wp-content/uploads/2022/03/rsz_links-report-1-300x126.png 300w, https://aioseo.com/wp-content/uploads/2022/03/rsz_links-report-1-600x251.png 600w, https://aioseo.com/wp-content/uploads/2022/03/rsz_links-report-1-143x60.png 143w, https://aioseo.com/wp-content/uploads/2022/03/rsz_links-report-1-215x90.png 215w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>You can automatically add the internal link suggestions to your posts in 1-click. No need to edit posts individually. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"307\" src=\"https://aioseo.com/wp-content/uploads/2022/03/link-assistant-inbound-internal-links-1.png\" alt=\"The tool gives you link suggestions and enables you to add internal links automatically.\" class=\"wp-image-77646\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/link-assistant-inbound-internal-links-1.png 700w, https://aioseo.com/wp-content/uploads/2022/03/link-assistant-inbound-internal-links-1-300x132.png 300w, https://aioseo.com/wp-content/uploads/2022/03/link-assistant-inbound-internal-links-1-600x263.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Don’t forget to link externally as well. When you link to relevant external content, it creates a relevancy signal which helps Google to better understand the topic of your content.&nbsp;</p>\n\n\n\n<p>With <a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\">internal and external linking</a>, you’ll help your readers and Google discover how all your content is related.&nbsp;</p>\n\n\n\n<p>Also, remember to write descriptive anchor texts to ensure Google knows about all your links and ranks your content.&nbsp;</p>\n\n\n\n<p>Keep this in mind…</p>\n\n\n\n<p>&#8230;the more information you give search engines, the better!</p>\n\n\n\n<h3 id=\"aioseo-check-for-broken-links\">16. Find and Fix Broken Links</h3>\n\n\n\n<p>Broken links are links on your site to another webpage on your site (or other websites) that are no longer accessible. These result from many issues, including typos in the URL, deleted pages, a page being moved but no redirect implemented, and more.</p>\n\n\n\n<p>Broken links negatively impact your SEO because they cause crawl errors and poor rankings. This also leads to a loss in traffic as users can’t access the URL.</p>\n\n\n\n<p>And that’s why you need to scan your site for broken links regularly. If you’re a WordPress user, this is easy with AIOSEO’s&nbsp;<a href=\"https://aioseo.com/features/broken-link-checker/\">Broken Link Checker</a>.</p>\n\n\n\n<p>This powerful plugin scans&nbsp;all the links on your site and&nbsp;lists&nbsp;all broken links. It also provides an&nbsp;easy way to fix&nbsp;all the broken links it finds.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"700\" height=\"358\" src=\"https://aioseo.com/wp-content/uploads/2023/05/fix-broken-link.jpg\" alt=\"AIOSEO\'s Broken Link Checker helps you find and fix broken links on your site.\" class=\"wp-image-185998\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/fix-broken-link.jpg 700w, https://aioseo.com/wp-content/uploads/2023/05/fix-broken-link-300x153.jpg 300w, https://aioseo.com/wp-content/uploads/2023/05/fix-broken-link-600x307.jpg 600w, https://aioseo.com/wp-content/uploads/2023/05/fix-broken-link-117x60.jpg 117w, https://aioseo.com/wp-content/uploads/2023/05/fix-broken-link-176x90.jpg 176w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>You don’t even need to open any web pages!</p>\n\n\n\n<p>Just click&nbsp;<strong>Edit URL</strong>&nbsp;to replace a broken link – right inside the plugin. You can also edit the anchor text at the same time.</p>\n\n\n\n<p>The best part is that the Broken Link Checker plugin automatically scans your site&nbsp;<strong>every 3 days</strong>. This ensures that you don’t miss any broken links.</p>\n\n\n\n<p><a href=\"https://aioseo.com/announcing-broken-link-checker-plugin/\">Check out this article</a>&nbsp;for detailed instructions on using this game-changing tool.</p>\n\n\n\n<h3 id=\"boost-your-site-speed\">17. Boost Your Site Speed</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/recommends/wp-rocket/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"730\" height=\"372\" src=\"https://aioseo.com/wp-content/uploads/2021/03/wp-rocket-homepage.png\" alt=\"WP Rocket cache plugin for WordPress\" class=\"wp-image-31236\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/wp-rocket-homepage.png 730w, https://aioseo.com/wp-content/uploads/2021/03/wp-rocket-homepage-300x153.png 300w, https://aioseo.com/wp-content/uploads/2021/03/wp-rocket-homepage-600x306.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></a></figure>\n\n\n\n<p>Google has confirmed that site speed is in fact a ranking factor, so it’s important that your website is loading fast enough. If not, visitors may give up on your website and move on to the next one. </p>\n\n\n\n<p>In fact, studies have shown that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.&nbsp;And this means that Google may see your website as less relevant and won&#8217;t favor it in search results.</p>\n\n\n\n<p>We don’t want that to happen to you!</p>\n\n\n\n<p>Anyhow, to increase your site speed, we recommend that you:</p>\n\n\n\n<ul>\n<li>Install a <a href=\"https://aioseo.com/recommends/wp-rocket/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cache plugin </a>that stores your larger files in the user’s web browser</li>\n\n\n\n<li>Compress your images to reduce their file size</li>\n\n\n\n<li>Use a <a href=\"https://www.wpbeginner.com/wp-tutorials/how-install-wordpress-cdn-solution-maxcdn/\" target=\"_blank\" rel=\"noreferrer noopener\">CDN (Content Delivery Network)</a> to serve a cached version of your site from the server closest to your geographical location</li>\n\n\n\n<li>Switch to a faster <a href=\"https://www.wpbeginner.com/wordpress-hosting/\" target=\"_blank\" rel=\"noreferrer noopener\">hosting provider</a></li>\n</ul>\n\n\n\n<p>To learn more about how to best optimize your website for site speed, you can check out our post on <a href=\"https://aioseo.com/seo-hacks-to-grow-your-traffic\">30 SEO hacks guaranteed to grow your traffic</a>. It’ll give you lots of actionable hacks you can use to boost your SEO at record speed.</p>\n\n\n\n<h3 id=\"make-sure-your-website-is-secure\">18. Make Sure Your Website Is Secure</h3>\n\n\n\n<p>Website security has always been a top priority for Google since it wants to protect users’ privacy.&nbsp;</p>\n\n\n\n<p>And that’s why Google recommends implementing SSL / HTTPS on all websites. SSL is an industry-standard security measure that creates an encrypted link between each visitor’s browser and your website. This adds an additional security layer to your WordPress site.</p>\n\n\n\n<p>Once you install SSL on your site, a padlock sign will appear in the address bar, showing your visitors that they’re on a secure page. In addition, your URL will begin with HTTPS instead of just HTTP.</p>\n\n\n\n<p>Take, for example, <a href=\"https://www.monsterinsights.com\" target=\"_blank\" title=\"MonsterInsights - WordPress Analytics Plugin\" rel=\"noopener\">MonsterInsights</a>. It has a lock next to its URL and an ‘s’ after HTTP. This means the site is encrypted.&nbsp;</p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"558\" height=\"195\" src=\"https://aioseo.com/wp-content/uploads/2021/03/wordpress-ssl-https.png\" alt=\"Example of encrypted website using https: MonterInsights\" class=\"wp-image-33496\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/wordpress-ssl-https.png 558w, https://aioseo.com/wp-content/uploads/2021/03/wordpress-ssl-https-300x105.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" /></figure></div>\n\n\n<p>So when users log in to your site or buy a product, the SSL certificate will better protect their information. For more details, you can check out WPBeginner&#8217;s <a href=\"https://www.wpbeginner.com/wordpress-security/\" target=\"_blank\" rel=\"noreferrer noopener\">ultimate WordPress security guide</a>.  </p>\n\n\n\n<p>Alright, let’s move on to something that’s extra important for business owners who want to increase rankings in local search.</p>\n\n\n\n<h3 id=\"optimize-for-local-seo-and-rank-on-google-maps\">19. Optimize for Local SEO and Rank on Google Maps</h3>\n\n\n\n<p>If you’re running a brick-and-mortar store or offering services in a specific location, you should create a Business Profile in <a href=\"https://www.google.com/business/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google My Business</a>. As well as add local business schema markup to your site.&nbsp;</p>\n\n\n\n<p>First of all, a Google My Business profile is important for SEO because it lets you be more visible in local search and Google Maps where your potential customers can find your business.</p>\n\n\n\n<p>Second of all, to increase your chances of getting featured on Google Maps or Google’s Knowledge Panel, you can add local business structured data or schema markup to your pages.&nbsp;</p>\n\n\n\n<p>For instance, it can look like this when users search for &#8220;publix in west palm beach&#8221;:&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"699\" src=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-google-maps-rich-snippet.png\" alt=\"Example of a rich snippet on Google Maps \" class=\"wp-image-33497\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/example-of-google-maps-rich-snippet.png 730w, https://aioseo.com/wp-content/uploads/2021/03/example-of-google-maps-rich-snippet-300x287.png 300w, https://aioseo.com/wp-content/uploads/2021/03/example-of-google-maps-rich-snippet-600x575.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Google may show a Knowledge Graph card with the nearby locations for Publix in West Palm Beach, which is possible when multiple location schema markup is added to your site.</p>\n\n\n\n<p>With AIOSEO’s Local Business SEO addon, you can easily set this up and start increasing your rankings in the local search results, on Google Maps, and on the Knowledge panel in no time. For more details, please visit our <a href=\"https://aioseo.com/docs/local-business-seo/\">local business SEO documentation</a>.&nbsp;</p>\n\n\n\n<p>If you want to learn more about optimizing your website for local search, you can check out our <a href=\"https://aioseo.com/a-complete-local-seo-checklist/\">local SEO checklist</a>.</p>\n\n\n\n<h3 id=\"prepare-for-mobile-only-indexing\">20. Prepare for Mobile-Only Indexing</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"487\" src=\"https://aioseo.com/wp-content/uploads/2021/03/mobile-first-indexing-infographic-by-papdan.png\" alt=\"Mobile-first indexing infographic by papdan.com\" class=\"wp-image-33498\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/mobile-first-indexing-infographic-by-papdan.png 730w, https://aioseo.com/wp-content/uploads/2021/03/mobile-first-indexing-infographic-by-papdan-300x200.png 300w, https://aioseo.com/wp-content/uploads/2021/03/mobile-first-indexing-infographic-by-papdan-600x400.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Research shows that over 65% of web traffic comes from mobile traffic. This means if your site isn&#8217;t optimized for mobile, you&#8217;re losing out on most of the traffic you could be getting.</p>\n\n\n\n<p>If your site isn’t optimized for mobile, Google will still show it. But it’ll rank mobile-friendly sites higher because of its mobile-first index. &nbsp;</p>\n\n\n\n<p>The easiest way to make your site mobile-friendly is to use a responsive WordPress theme that adapts to different screen sizes and devices. To find a responsive theme, check out our in-depth reviews of the <a href=\"https://aioseo.com/best-wordpress-themes-for-seo/\" title=\"21 Best WordPress Themes for SEO in 2023 (Compared)\">best WordPress themes for SEO</a>.</p>\n\n\n\n<p>If you already have a responsive WordPress theme, you can check out <a href=\"https://search.google.com/test/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google’s Mobile-Friendly Test</a> to see how your site performs on mobile devices.</p>\n\n\n\n<h3 id=\"get-ready-for-voice-search\">21. Optimize for Voice Search</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"706\" height=\"384\" src=\"https://aioseo.com/wp-content/uploads/2021/03/google-voice-search.png\" alt=\"Google voice search\" class=\"wp-image-31705\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/google-voice-search.png 706w, https://aioseo.com/wp-content/uploads/2021/03/google-voice-search-300x163.png 300w, https://aioseo.com/wp-content/uploads/2021/03/google-voice-search-704x384.png 704w, https://aioseo.com/wp-content/uploads/2021/03/google-voice-search-600x326.png 600w\" sizes=\"(max-width: 706px) 100vw, 706px\" /></figure>\n\n\n\n<p>Studies show that Google Assistant usage has increased by <a href=\"https://aioseo.com/100-seo-statistics/#voice-search-seo-statistics\">400%</a>. This means voice search is quickly becoming one of the most popular ways consumers search for products and services online.&nbsp;</p>\n\n\n\n<p>It’s now more convenient for people to simply talk into their phones or smart speakers instead of opening Google whenever they have a question.&nbsp; So your website needs to follow this trend to stand a chance of ranking in voice search. </p>\n\n\n\n<p>Fortunately, it’s not as difficult as it may sound. You can start with the following 2 steps:</p>\n\n\n\n<ol>\n<li>Try and figure out what a consumer will likely say, instead of type — strangely enough, these two things are often different, so choosing the right keywords for voice optimization is important</li>\n\n\n\n<li>Focus on publishing content that’s conversational on your site and write as you believe users will speak</li>\n</ol>\n\n\n\n<p>This and adding your main keywords to the content will take you far.&nbsp;</p>\n\n\n\n<p>Now to something exciting and our final SEO tip: How to check your SEO site score and fix critical errors to maximize your SEO rankings.</p>\n\n\n\n<h3 id=\"check-your-seo-site-score-and-fix-critical-issues\">22. Check Your SEO Site Score and Fix Critical Issues&nbsp;</h3>\n\n\n\n<p>You won’t know how your SEO is doing and what to improve without analyzing your site. With AIOSEO’s SEO Audit Checklist, you can find out your site’s critical issues and fix them before they hurt your rankings</p>\n\n\n\n<p>This unique feature lets you analyze your website in seconds and gives you an easy-to-understand checklist to help you improve your website’s overall SEO score.&nbsp;</p>\n\n\n\n<p>To get started analyzing your site, simply go to the <strong>SEO Audit Checklist</strong> tab in the <strong>SEO Analysis</strong> settings.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"731\" src=\"https://aioseo.com/wp-content/uploads/2021/03/aioseo-site-score-1-1024x731.png\" alt=\"Checking your overall site score in All in One SEO\" class=\"wp-image-31695\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/aioseo-site-score-1-1024x731.png 1024w, https://aioseo.com/wp-content/uploads/2021/03/aioseo-site-score-1-300x214.png 300w, https://aioseo.com/wp-content/uploads/2021/03/aioseo-site-score-1-768x548.png 768w, https://aioseo.com/wp-content/uploads/2021/03/aioseo-site-score-1-600x429.png 600w, https://aioseo.com/wp-content/uploads/2021/03/aioseo-site-score-1.png 1277w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>From here, you can check your SEO site score. The general rule of thumb is to aim for a score of 60 and above. </p>\n\n\n\n<p>If you end up with a low score, then you can scroll down to the <strong>Complete SEO Checklis</strong>t section and look for recommendations on how to improve your score.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2021/03/seo-site-analysis.png\" alt=\"Basic SEO analysis in All in One SEO\" class=\"wp-image-31696\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/seo-site-analysis.png 700w, https://aioseo.com/wp-content/uploads/2021/03/seo-site-analysis-300x208.png 300w, https://aioseo.com/wp-content/uploads/2021/03/seo-site-analysis-600x416.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>In the <strong>Basic SEO</strong> section, you’ll find a list of critical issues that need fixing to maximize your rankings, as well as what you’ve done well. </p>\n\n\n\n<p>This is extremely valuable information if you want to find out how to maximize your website&#8217;s SEO!</p>\n\n\n\n<p>You check out our <a href=\"https://aioseo.com/features/seo-audit-checklist/\">SEO Audit Checklist feature page</a> to learn more about this fantastic SEO tool that’s unique for AIOSEO.</p>\n\n\n\n<h3 id=\"aioseo-monitor-content-performance\">23. Monitor Content and Keyword Performance</h3>\n\n\n\n<p>Once your content is live, you should track its performance on SERPs. This is important as it:</p>\n\n\n\n<ul>\n<li>Helps you see if your SEO strategy is working</li>\n\n\n\n<li>Spot and combat content decay</li>\n\n\n\n<li>Gives you insight into content that needs better optimization</li>\n</ul>\n\n\n\n<p>All this can be done right from your WordPress dashboard using AIOSEO’s Search Statistics module. This is AIOSEO’s Google Search Console (GSC) integration and gives users&nbsp;<a href=\"https://aioseo.com/how-to-use-seo-data-to-boost-search-rankings/\">valuable SEO data</a>&nbsp;to help monitor campaign performance.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"702\" height=\"373\" src=\"https://aioseo.com/wp-content/uploads/2021/03/seo-hacks-search-statistics.png\" alt=\"Search Statistics dashboard.\" class=\"wp-image-186014\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/seo-hacks-search-statistics.png 702w, https://aioseo.com/wp-content/uploads/2021/03/seo-hacks-search-statistics-300x159.png 300w, https://aioseo.com/wp-content/uploads/2021/03/seo-hacks-search-statistics-600x319.png 600w, https://aioseo.com/wp-content/uploads/2021/03/seo-hacks-search-statistics-113x60.png 113w, https://aioseo.com/wp-content/uploads/2021/03/seo-hacks-search-statistics-169x90.png 169w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Some reports you get from this powerful module include:</p>\n\n\n\n<ul>\n<li>SEO Statistics</li>\n\n\n\n<li>Keyword Rankings</li>\n\n\n\n<li>Content Rankings</li>\n</ul>\n\n\n\n<p>These give you a lot of metrics you can use to gauge your performance, identify issues like content decay, and give you insights into how to improve your campaigns. All these will help you boost your SEO, traffic, and engagement.</p>\n\n\n\n<p>For more information on how to use Search Statistics to boost your SEO,&nbsp;<a href=\"https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/\">check out this guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-redirect-your-old-urls-and-avoid-404-errors\">24. Redirect Your Old URLs and Avoid 404 Errors</h3>\n\n\n\n<p>When managing your website’s content, it’s a natural process to delete or change your URLs. But it’s important to avoid 404 errors and dead-ends since it can confuse search engines and users. Even worse, it can hurt your SEO.&nbsp;</p>\n\n\n\n<p>Luckily <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO’s powerful Redirection Manager</a> allows you to redirect old URLs to your new relevant pages easily. </p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"467\" src=\"https://aioseo.com/wp-content/uploads/2021/03/adding-new-redirect-in-all-in-one-seo.png\" alt=\"Adding new redirection in All in One SEO\" class=\"wp-image-33053\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/adding-new-redirect-in-all-in-one-seo.png 1000w, https://aioseo.com/wp-content/uploads/2021/03/adding-new-redirect-in-all-in-one-seo-300x140.png 300w, https://aioseo.com/wp-content/uploads/2021/03/adding-new-redirect-in-all-in-one-seo-768x359.png 768w, https://aioseo.com/wp-content/uploads/2021/03/adding-new-redirect-in-all-in-one-seo-600x280.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Best of all, you don’t have to be a web developer or constantly monitor your site because AIOSEO automatically redirects users to your new URLs.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"144\" src=\"https://aioseo.com/wp-content/uploads/2021/03/automatic-redirects-in-all-in-one-seo.png\" alt=\"Setting automatic redirects in All in One SEO\" class=\"wp-image-33052\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/automatic-redirects-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/03/automatic-redirects-in-all-in-one-seo-300x59.png 300w, https://aioseo.com/wp-content/uploads/2021/03/automatic-redirects-in-all-in-one-seo-600x118.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>It also allows you to set redirects at the server level, which significantly speeds up the redirect process. Plus, you can also add redirects in bulk.</p>\n\n\n\n<p>Check out our detailed guide for step-by-step instructions on <a href=\"https://aioseo.com/how-to-redirect-a-page-or-post-in-wordpress/\" title=\"How to Redirect a Page or Post in WordPress (The Easy Way)\">adding redirects in WordPress</a>.</p>\n\n\n\n<h2 id=\"aioseo-put-these-seo-best-practices-to-use-and-watch-your-rankings-soar\">Put These SEO Best Practices to Use and Watch Your Rankings Soar</h2>\n\n\n\n<p>We hope this post helped you discover some SEO best practices to help you optimize your site for optimum performance. These tips will also help boost your search rankings and revenue. You may also want to check out other articles on our blog, like&nbsp;our&nbsp;<a href=\"https://aioseo.com/diy-seo-projects-for-beginners/\">DIY SEO tips</a>&nbsp;and our guide to&nbsp;<a href=\"https://aioseo.com/how-to-use-ai-seo-software-to-boost-rankings/\">using AI SEO software to boost your rankings</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-8 wp-block-buttons\"></div>The post <a href=\"https://aioseo.com/seo-best-practices/\">SEO Best Practices: 20+ Ultimate SEO Tips to Boost Rankings</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://aioseo.com/seo-best-practices/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"7 SEO Secrets Used by the Pros to Grow Revenue\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:118:\"https://aioseo.com/seo-secrets-to-grow-revenue/?utm_source=rss&utm_medium=rss&utm_campaign=seo-secrets-to-grow-revenue\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://aioseo.com/seo-secrets-to-grow-revenue/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 18 May 2023 16:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:11:\"SEO secrets\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=189575\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:440:\"<p>Interested in learning SEO secrets that top marketing pros use to grow revenue? Many businesses rely on content to drive conversions and sales. But what do the successful ones do differently? In this article, you&#8217;ll learn 7 SEO secrets guiding&#8230;</p>\nThe post <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/\">7 SEO Secrets Used by the Pros to Grow Revenue</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:21259:\"<p>Interested in learning SEO secrets that top marketing pros use to grow revenue?</p>\n\n\n\n<p>Many businesses rely on content to drive conversions and sales. But what do the successful ones do differently?</p>\n\n\n\n<p>In this article, you&#8217;ll learn 7 SEO secrets guiding world-class content marketing.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-1-produce-high-quality-content-that-aligns-with-search-intent\">#1: Produce High-Quality Content That Aligns With Search Intent</a></li><li><a href=\"#aioseo-2-understand-the-real-value-of-content-marketing\">#2: Understand the Real Value of Content Marketing</a></li><li><a href=\"#aioseo-3-create-content-that-targets-mofu-and-bofu-keywords\">#3: Create Content that Targets MOFU and BOFU Keywords</a></li><li><a href=\"#aioseo-4-create-how-to-content\">#4: Create How-To Content</a></li><li><a href=\"#aioseo-5-create-comparison-reviews\">#5: Create Comparison Reviews</a></li><li><a href=\"#aioseo-6-commit-to-the-unsexy-fundamentals\">#6: Commit to the Unsexy Fundamentals</a></li><li><a href=\"#aioseo-7-add-internal-links\">#7: Add Internal Links</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-1-produce-high-quality-content-that-aligns-with-search-intent\">#1: Produce High-Quality Content That Aligns With Search Intent</h2>\n\n\n\n<p>You’ve heard that selecting a target audience and creating content based on their interests is crucial.</p>\n\n\n\n<p>But today, if you want to rank well, every piece of content you create needs to serve <em>search intent</em> for that specific topic — <em>and</em> do it better than top-ranking articles.</p>\n\n\n\n<p>Search intent is your prospect’s <em><strong>motivation</strong> </em>and <em><strong>mindset</strong></em> on a topic, revealed by search engines.</p>\n\n\n\n<ul>\n<li>What problems are they struggling to solve?</li>\n\n\n\n<li>What are the most pressing questions they have?</li>\n\n\n\n<li>What are the common misconceptions they have?</li>\n</ul>\n\n\n\n<p>Google knows. And you can find out.</p>\n\n\n\n<p>To get a quick idea of how this works, let&#8217;s pick a topic: &#8220;<strong>how to become a marketing consultant</strong>.&#8221;</p>\n\n\n\n<p>We&#8217;ll open up Chrome in Incognito mode and search for this keyword.</p>\n\n\n\n<p>Notice that the top-ranking articles are mainly <em>step-by-step guides</em>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"609\" src=\"https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-1024x609.jpg\" alt=\"search results for the keyword how to become a marketing consultant\" class=\"wp-image-189579\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-1024x609.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-300x179.jpg 300w, https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-768x457.jpg 768w, https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-600x357.jpg 600w, https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-101x60.jpg 101w, https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant-151x90.jpg 151w, https://aioseo.com/wp-content/uploads/2023/05/3-guides-to-becoming-marketing-consultant.jpg 1109w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Since Google rewards the articles that best match search intent, you can conclude that what searchers <em>expect</em> from an article on this topic is a <em>step-by-step guide</em>.</p>\n\n\n\n<p>Next, in the &#8220;<strong>People also ask</strong>&#8221; section, we see typical questions people have about this topic. (Clicking on a question causes the answer to be shown, and more questions appear.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-1024x463.png\" alt=\"people also ask questions\" class=\"wp-image-189580\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-1024x463.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-300x136.png 300w, https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-768x347.png 768w, https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-600x271.png 600w, https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-133x60.png 133w, https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples-199x90.png 199w, https://aioseo.com/wp-content/uploads/2023/05/people-also-ask-examples.png 1066w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Here we get insights. Addressing some of these concerns in your article can help you satisfy readers and rank well.</p>\n\n\n\n<p>Now, scroll down, and we&#8217;ll see these related keywords highlighted in gray. These are additional clues for you.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"370\" src=\"https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-1024x370.png\" alt=\"lsi keywords example\" class=\"wp-image-189582\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-1024x370.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-300x108.png 300w, https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-768x278.png 768w, https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-600x217.png 600w, https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-166x60.png 166w, https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms-249x90.png 249w, https://aioseo.com/wp-content/uploads/2023/05/2-marketing-consultant-search-terms.png 1226w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Guess what? You just did “keyword research.” (If you’re new to keyword research, check out this helpful <a href=\"https://www.blogtyrant.com/how-to-easily-find-the-best-keywords/\" target=\"_blank\" rel=\"noopener\" title=\"\">beginner’s guide</a>.)</p>\n\n\n\n<p>One final thing to remember about keyword research; some keywords are easier to rank for than others.</p>\n\n\n\n<p>Use a keyword research tool like Ubersuggest or <a href=\"https://aioseo.com/recommends/ahrefs\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ahrefs</a> that displays a rating (from easy to hard) for keywords.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"309\" src=\"https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-1024x309.png\" alt=\"\" class=\"wp-image-189640\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-1024x309.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-300x90.png 300w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-768x231.png 768w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-600x181.png 600w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-190x57.png 190w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-299x90.png 299w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1.png 1221w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>We used Ahrefs to research the keyword &#8220;what is a floating floor.&#8221; This keyword is easy to rank for and has an average monthly search volume of 1.2k. </em></figcaption></figure>\n\n\n\n<p><strong>Pro-tip</strong>: Choose <a href=\"https://www.monsterinsights.com/long-tail-keywords/\" target=\"_blank\" rel=\"noopener\" title=\"\">long-tail keywords</a>. They&#8217;re easier to rank for.</p>\n\n\n\n<h2 id=\"aioseo-2-understand-the-real-value-of-content-marketing\">#2: Understand the Real Value of Content Marketing</h2>\n\n\n\n<p>Savvy brands use content to <em>solve problems</em> and <em>provide opportunities</em> for their target audience.</p>\n\n\n\n<p>But marketing novices often focus on the wrong goal: views. Views don’t equal sales and revenue, though.</p>\n\n\n\n<p>When you understand the value of content marketing <em>done well</em>, you’ll understand why you don’t need lots of views to make money.</p>\n\n\n\n<p>Consider a fictitious company that has a single product that costs $500. Which article below is doing better?</p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td></td><td><strong>Average page views</strong>/<strong>month</strong></td><td><strong>Average sales/month</strong></td><td><strong>Dollar value/year</strong></td></tr><tr><td>Article 1</td><td>10,000</td><td>1</td><td>$6,000</td></tr><tr><td>Article 2</td><td>750</td><td>2</td><td>$12,000</td></tr></tbody></table></figure>\n\n\n\n<p>Article 2 is the clear winner, even though it has fewer views.</p>\n\n\n\n<p>This sort of comparison is understood and acted on by successful businesses. </p>\n\n\n\n<p>To the degree that you understand the problems your target audience is trying to solve and help them do that, your sales and revenue will increase.</p>\n\n\n\n<h2 id=\"aioseo-3-create-content-that-targets-mofu-and-bofu-keywords\">#3: Create Content that Targets MOFU and BOFU Keywords</h2>\n\n\n\n<p>Not everyone on Google is ready to buy. You can separate the prospects from the tire kickers by their keywords, though.</p>\n\n\n\n<p>Consider these examples: which keyword indicates the searcher is close to buying?</p>\n\n\n\n<ul>\n<li>Insurance</li>\n\n\n\n<li>Car insurance</li>\n\n\n\n<li>Cheap car insurance quotes</li>\n</ul>\n\n\n\n<p>If you picked the last one, you’re catching on.</p>\n\n\n\n<p>So what’s MOFU and BOFU? These are terms used to describe your target audience&#8217;s stage.</p>\n\n\n\n<ul>\n<li><strong>TOFU</strong>: <strong>Top-of-the-funnel</strong>: These searchers have <em>no</em> commercial intent. And ranking for TOFU keywords (like “insurance” and “car insurance”) is extremely difficult. Creating TOFU content typically yields few (if any) results and wastes resources.</li>\n\n\n\n<li><strong>MOFU</strong>: <strong>Middle-of-the-funnel</strong>: These searchers are trying to solve a problem and have <em>some</em> commercial intent. They are thinking about their options and might be comparing products and services. They also might be searching for “how-to” content (such as “how to fix frozen pipes”). And they use commercial keywords like “best SEO plugins” and “Geico vs Progressive.”</li>\n\n\n\n<li><strong>BOFU</strong>: <strong>Bottom-of-the-funnel</strong>: These searchers are on the brink of buying and use transactional keywords like “book Bahamas cruise” and “best place to buy a diamond engagement ring.”</li>\n</ul>\n\n\n\n<p>To save money and increase revenue, <strong>skip the TOFU</strong> and focus on creating content on MOFU and BOFU keywords.</p>\n\n\n\n<h2 id=\"aioseo-4-create-how-to-content\">#4: Create How-To Content</h2>\n\n\n\n<p>Ever wonder why there’s so much “how- to” content on the web?</p>\n\n\n\n<p>One reason is that “how-tos” are big money-makers.</p>\n\n\n\n<p>Done well, this type of content drives conversions and sales.</p>\n\n\n\n<p>To create “how to” content, first figure out what problems your target audience is trying to solve or what opportunities they want.</p>\n\n\n\n<p>Here are some examples that show the wide variety of “how to” content:</p>\n\n\n\n<ul>\n<li>(Problem) How to fix a drywall hole</li>\n\n\n\n<li>(Problem) How to improve your posture</li>\n\n\n\n<li>(Opportunity) How to improve your English</li>\n\n\n\n<li>(Opportunity) How to become a Rhodes Scholar</li>\n</ul>\n\n\n\n<p>Keep in mind that some prospects may only have a vague idea of the problem they want to solve, while others will have a precise understanding of it.</p>\n\n\n\n<p>Be sure to include your product in the “how-to” article.</p>\n\n\n\n<h2 id=\"aioseo-5-create-comparison-reviews\">#5: Create Comparison Reviews</h2>\n\n\n\n<p>Remember we said that your MOFU audience likes to compare products? They’re trying to figure out which is the best.</p>\n\n\n\n<p>So, help them compare products. You can do this by creating your own product comparison articles.</p>\n\n\n\n<p>Here are some tips we use in our own business.</p>\n\n\n\n<ul>\n<li>Create “<strong>versus</strong>” articles based on keywords that target your competitors’ brand names. Examples are: “Geico vs Progressive” or &#8220;Gravity Forms vs WPForms.&#8221;</li>\n\n\n\n<li>Consider including a <strong>comparison table</strong> so visitors can compare quickly. But keep it limited: too many features in a table can overwhelm viewers.</li>\n\n\n\n<li>You can also make your article a “<strong>triple versus</strong>.&#8221; Example: “PandaDoc vs Docusign vs SignHouse”</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-1024x446.png\" alt=\"triple versus article headline\" class=\"wp-image-189593\" width=\"706\" height=\"307\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-1024x446.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-300x131.png 300w, https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-768x334.png 768w, https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-600x261.png 600w, https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-138x60.png 138w, https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article-207x90.png 207w, https://aioseo.com/wp-content/uploads/2023/05/triple-vs-article.png 1351w\" sizes=\"(max-width: 706px) 100vw, 706px\" /><figcaption class=\"wp-element-caption\"><em>Example of a triple-versus article. </em></figcaption></figure>\n\n\n\n<p>The point of triple-versus article is to get <em>your brand</em> showing up in searches for your competitors. Like this.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"258\" src=\"https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-1024x258.png\" alt=\"triple versus article example\" class=\"wp-image-189610\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-1024x258.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-300x76.png 300w, https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-768x194.png 768w, https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-600x151.png 600w, https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-190x48.png 190w, https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2-357x90.png 357w, https://aioseo.com/wp-content/uploads/2023/05/triple-versus-example-2.png 1246w\" sizes=\"100vw\" /></figure>\n\n\n\n<h2 id=\"aioseo-6-commit-to-the-unsexy-fundamentals\">#6: Commit to the Unsexy Fundamentals</h2>\n\n\n\n<p>We attribute a lot of our success to consistent, disciplined SEO.</p>\n\n\n\n<p>One of the best ways to be consistent is to use a checklist. In our practice, the <a href=\"https://aioseo.com/pricing/\">All in One SEO (AIOSEO)</a> plugin serves as our checklist.</p>\n\n\n\n<p>In editing mode, here’s what a WordPress page looks like with the All in One SEO (AIOSEO) settings on the right side.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"466\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-1024x466.png\" alt=\"aioseo settings\" class=\"wp-image-189584\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-1024x466.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-300x136.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-768x349.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-600x273.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-132x60.png 132w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings-198x90.png 198w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-settings.png 1434w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Notice that there’s an overall score for the page. We routinely push that score up in <strong>5 minutes</strong> by acting on the plugin&#8217;s recommendations.</p>\n\n\n\n<p>Would you like to learn more about how this works? Check out <a href=\"https://aioseo.com/blog-post-seo-checklist/\" title=\"\">this article</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>All in One SEO (AIOSEO) is an established plugin with thousands of 5-star reviews on WordPress.org. It’s currently used by over 3 million sites.</p>\n\n\n\n<p>And when you use the plugin, you’ll get access to their support team of world-class engineers.</p>\n\n\n\n<h2 id=\"aioseo-7-add-internal-links\">#7: Add Internal Links</h2>\n\n\n\n<p>Adding internal links to your content is one of the most powerful (and overlooked) SEO tactics.</p>\n\n\n\n<p>Google learns which of your pages are most important based on how many internal links are pointing to them. </p>\n\n\n\n<p>Want your conversion and product pages to rank higher? Try adding more internal links to them.</p>\n\n\n\n<p>Also: did you know that most newly-published articles are <a href=\"https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/\">orphan pages</a>? Adding 1 or more internal links to them can help them get more traffic.</p>\n\n\n\n<p>We use All in One SEO’s Link Assistant, available in the <em><a href=\"https://aioseo.com/pricing/\" title=\"\">Pro version</a></em>, to do routine internal link-building.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png\" alt=\"aioseo link assistant dashboard\" class=\"wp-image-166324\" srcset=\"https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-300x171.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-768x437.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-600x341.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-105x60.png 105w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-158x90.png 158w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1.png 1220w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Don’t underestimate the power of setting aside 15 minutes a month to add internal links to your site.</p>\n\n\n\n<p>Learn more about <a href=\"https://aioseo.com/link-building-guide/\">link building</a>.</p>\n\n\n\n<h2 id=\"aioseo-bonus-tips\">Bonus Tips</h2>\n\n\n\n<ul>\n<li>While you’re improving your SEO, learn how to <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">generate leads</a>.</li>\n\n\n\n<li>Explore using <a href=\"https://www.blogtyrant.com/get-more-traffic/#2\" target=\"_blank\" rel=\"noopener\" title=\"\">pillar articles</a> to plan content and build your authority.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post gives you a useful overview of SEO secrets that set the pros apart from novices.</p>\n\n\n\n<p>Next, explore the connection between <a href=\"https://aioseo.com/referring-domains-vs-backlinks-seo/#aioseo-backlinks-and-big-money\">backlinks and big money</a> and learn how <a href=\"https://aioseo.com/small-business-seo-scams-how-to-detect-and-avoid-them/\">avoid SEO scams</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/\">7 SEO Secrets Used by the Pros to Grow Revenue</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"https://aioseo.com/seo-secrets-to-grow-revenue/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"How to Easily Monitor SEO Rankings in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:158:\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-easily-monitor-seo-rankings-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 15 May 2023 19:34:14 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:9:\"Tutorials\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:33:\"Google Search Console integration\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:20:\"monitor seo rankings\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:17:\"search statistics\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:15:\"seo performance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=162317\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:464:\"<p>Would you like to know how to monitor SEO rankings in WordPress? Monitoring your SEO rankings is essential to helping you evaluate your SEO strategy&#8217;s performance. It also helps you see which content and keywords to prioritize when optimizing for&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/\">How to Easily Monitor SEO Rankings in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15379:\"<p>Would you like to know how to monitor SEO rankings in WordPress?</p>\n\n\n\n<p>Monitoring your SEO rankings is essential to helping you evaluate your SEO strategy&#8217;s performance. It also helps you see which content and keywords to prioritize when optimizing for better rankings.</p>\n\n\n\n<p>In this article, we’ll show you how to monitor SEO rankings in WordPress easily.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-why-is-it-important-to-monitor-seo-rankings\">Why is it Important to Monitor SEO Rankings?</a></li><li><a href=\"#aioseo-how-to-easily-monitor-seo-rankings-in-wordpress\">How to Easily Monitor SEO Rankings in WordPress</a><ul><li><a href=\"#aioseo-step-1-install-aioseo\">Step 1: Install AIOSEO</a></li><li><a href=\"#aioseo-step-2-monitor-your-overall-seo-metrics\">Step 2: Monitor Your Overall SEO Metrics</a></li><li><a href=\"#aioseo-step-3-monitor-content-performance\">Step 3: Monitor Content Performance</a></li><li><a href=\"#aioseo-step-4-monitor-keyword-performance\">Step 4: Monitor Keyword Performance</a></li><li><a href=\"#aioseo-monitor-for-content-decay\">Step 5: Monitor for Content Decay</a></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-why-is-it-important-to-monitor-seo-rankings\">Why is it Important to Monitor SEO Rankings?</h2>\n\n\n\n<p>SEO monitoring is the practice of keeping track of your rankings and visibility on <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs). This helps you get a clear picture of your SEO strategy’s performance and give you insights into what needs to be improved and how to improve it. </p>\n\n\n\n<p>For example, SEO monitoring gives you insight into your:</p>\n\n\n\n<ul>\n<li>Organic traffic</li>\n\n\n\n<li>Click-through rate</li>\n\n\n\n<li>Keyword rankings</li>\n\n\n\n<li>Page speed</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<p>This is all vital information that can help you improve your SEO. And that’s why you should monitor your SEO rankings.</p>\n\n\n\n<h2 id=\"aioseo-how-to-easily-monitor-seo-rankings-in-wordpress\">How to Easily Monitor SEO Rankings in WordPress</h2>\n\n\n\n<p>Ready to monitor your SEO rankings in WordPress?</p>\n\n\n\n<p>Let’s dive right into it.</p>\n\n\n\n<h3 id=\"aioseo-step-1-install-aioseo\">Step 1: Install AIOSEO</h3>\n\n\n\n<p>The first step to easily monitoring your SEO rankings in WordPress is to install and activate <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh4.googleusercontent.com/0v_Fp6cpwqa0i26au-55tTQsEZwYL-SDFwHsKFlJeDBjS4gXRakuDyPxjHoaAlJi4n9-jyZOBsqrLGQySZW9UnACQzKeJC8gAgfv4oHMdN_gcAsHW7kpMYfmIKG19vUeply8E8kVCh4kplcjB01nIA\" alt=\"AIOSEO is one of the best SEO plugins on the market.\"/></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. This is because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features and modules</a> to help you optimize your website for search engines and users.</p>\n\n\n\n<p>One of the most beloved features in AIOSEO is the brand-new <a href=\"https://aioseo.com/google-search-console-integration/\" title=\"Announcing AIOSEO 4.3.0 – Get Powerful Insights With Our Google Search Console Integration\">Search Statistics module</a>, our Google Search Console integration. </p>\n\n\n\n<p>This revolutionary module makes tracking your keywords and other SEO data from your WordPress dashboard easy.</p>\n\n\n\n<p>With Google Search Console data at your fingertips, you can easily monitor your SEO rankings right in WordPress.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-step-2-monitor-your-overall-seo-metrics\">Step 2: Monitor Your Overall SEO Metrics</h3>\n\n\n\n<p>Once you’ve installed and activated AIOSEO, monitoring your SEO rankings in WordPress is a breeze. The first thing you need to do is to head over to <strong>Search Statistics</strong> in the AIOSEO menu. Clicking on this leads you to the Search Statistics <strong>Dashboard.</strong></p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"370\" src=\"https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-search-statistics-dashboard-new.png\" alt=\"You can easily monitor SEO rankings in WordPress using AIOSEO\'s Search Statistics module.\" class=\"wp-image-187812\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-search-statistics-dashboard-new.png 702w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-search-statistics-dashboard-new-300x158.png 300w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-search-statistics-dashboard-new-600x316.png 600w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-search-statistics-dashboard-new-114x60.png 114w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-search-statistics-dashboard-new-171x90.png 171w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>The <strong>Dashboard</strong> section will give you an overview of important SEO metrics like <strong>Search Impressions</strong>, <strong>Total Clicks</strong>, <strong>Average CTR</strong>, and <strong>Average Position</strong>. It also shows you an overview of the number of keywords ranking at different positions. You can see this in the <strong>Keyword Positions</strong> section.</p>\n\n\n\n<p>Other elements on the main Search Statistics <strong>Dashboard</strong> include a <strong>Post Optimizations</strong> section and summaries of <strong>Content Performance</strong>, and <strong>Keyword Rankings</strong> reports. We’ll delve into the last 2 below as they comprise the bulk of SEO monitoring.</p>\n\n\n\n<h3 id=\"aioseo-step-3-monitor-content-performance\">Step 3: Monitor Content Performance</h3>\n\n\n\n<p>After you’ve checked your general SEO metrics, you can dive deep into more granular aspects of monitoring your SEO rankings. To do this, go to <strong>AIOSEO » Search Statistics » SEO Statistics</strong>. Next, scroll down to the <strong>Content Performance</strong> report.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh3.googleusercontent.com/VuTk1Lo5ystmOch1mV8y8Dar9PPhfZ5LIfRMDVrYV16kftAQXA3VMqeddd0BHCivLqPxDzeBrHXuJNrwUkKrAHUIc_3oisf31zZlUMkjNHIcqp5ycB1xLZvLjcMUm5y3k0bq3_8f6VM6NS19w8J4_Q\" alt=\"The Content Performance report shows your Top Pages, Top Losing, and Top Winning pages.\"/></figure>\n\n\n\n<p>The <strong>Content Performance</strong> report shows you 3 main content metrics, namely:</p>\n\n\n\n<ul>\n<li><strong>Top Pages</strong>: This shows you your best-performing pages.</li>\n\n\n\n<li><strong>Top Losing</strong>: This shows the pages that are losing rankings the most.</li>\n\n\n\n<li><strong>Top Winning</strong>: This shows the content that’s rising up in rankings.</li>\n</ul>\n\n\n\n<p>The <strong>Content Performance</strong> report gives you key metrics like <strong>Clicks</strong>, <strong>Impressions,</strong> <strong>Position</strong>, and <strong>Diff</strong> (change in position) for each page in this report. These give you deep insights into exactly what’s happening to your content on SERPs.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-step-4-monitor-keyword-performance\">Step 4: Monitor Keyword Performance</h3>\n\n\n\n<p>Another critical aspect to consider as you monitor your SEO rankings in WordPress is how your keywords are performing on SERPs. You can check this by going to <strong>AIOSEO » Search Statistics » Keyword Rankings</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"464\" src=\"https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-keyword-rankings-new.png\" alt=\"AIOSEO\'s Keyword Rankings report makes monitoring SEO rankings super easy.\" class=\"wp-image-187811\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-keyword-rankings-new.png 702w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-keyword-rankings-new-300x198.png 300w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-keyword-rankings-new-600x397.png 600w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-keyword-rankings-new-91x60.png 91w, https://aioseo.com/wp-content/uploads/2023/05/monitor-seo-rankings-keyword-rankings-new-136x90.png 136w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>This is where you get a detailed report of all your keywords and their performance on SERPs. It shows you the <strong>Total Keywords</strong> you’re ranking for, <strong>Search Impressions</strong>, and <strong>Average Position</strong>. These metrics give you a general overview of your rankings.</p>\n\n\n\n<p>To get more granular, scroll down to the <strong>Keyword Performance</strong> section. This gives you a deeper look at how individual keywords are performing. The first tab in this report gives you an overview of how all your keywords are performing.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh5.googleusercontent.com/lmBH49th4KIeu63geJhA1hjwzvHM7AgtsNvRnx0BRQ3fGrLBxGl6CAZtkW4O8YcUBer26MXqMjzyX5DK_3uGxAeIFR2gmotAzjUx-sx6UPg9z7-OA2aWQMppM90lfwUfCUh1cHRWBxKHioH53shHIaE\" alt=\"The Keyword Performance section gives you a deeper look at how individual keywords are performing.\"/></figure>\n\n\n\n<p>Essential metrics for each keyword include <strong>Clicks</strong>, <strong>Average CTR</strong>, <strong>Impressions</strong>, <strong>Position</strong>, and <strong>Diff</strong>.</p>\n\n\n\n<p>Next, you can click on the <strong>Top Losing</strong> and <strong>Top Winning</strong> tabs. These tabs will show you the keywords that are going down in rankings and those that are improving, respectively.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh6.googleusercontent.com/b9EeX1ztrTmrzJydsW_uprpU4V3fH6C2cXMlP_ybb8C3ZKLl8WrI4x_3QViTg7gk7hhNFRplIFaVLqoUk7vcrLVQOrom2D7YfK_kIQD1e1Q1x4MqcvnjEv5T2MH0Atz6YfV5Nc9fNt_bTbnlVgT1BIk\" alt=\"The Top Losing tab shows you the keywords which are losing in search rankings.\"/></figure>\n\n\n\n<p>Knowing which keywords are losing rankings helps you know which content and keywords to focus on so you reclaim your top spots on SERPs. On the other hand, knowing which keywords are rising in rankings helps you know which SEO strategies work so you can replicate them for your other content.&nbsp;</p>\n\n\n\n<p>If you’re monitoring specific keywords, you can also use the search function to quickly look for a particular keyword and see how it ranks.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://lh4.googleusercontent.com/-oHjRCAx0p3CO3XCZe493PrJsuIzce9w_-QCz_20pkOs7hQQ3tUpTlZmTYWf7AHoCjsfCG4FEiSn7Ixbzi4PIcU0csiNVW_v0m1mFdxPwDPnni9hU9LdnOQyWTu6P4xHQXHaCOJdSlMImqm2wCphWTY\" alt=\"You can also search for individual keywords using the search function.\"/></figure>\n\n\n\n<h3 id=\"aioseo-monitor-for-content-decay\">Step 5: Monitor for Content Decay</h3>\n\n\n\n<p>Content decay is when content starts losing rankings on SERPs. You can reduce the impact of content decay by quickly spotting it and updating your content.&nbsp;To do that, go to <strong>AIOSEO » Search Statistics »</strong> <strong>Content Rankings</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"370\" src=\"https://aioseo.com/wp-content/uploads/2023/04/content-rankings-report-1.png\" alt=\"The Content Rankings report provides valuable insights into your content\'s performance over a 12 month period.\" class=\"wp-image-183514\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/content-rankings-report-1.png 700w, https://aioseo.com/wp-content/uploads/2023/04/content-rankings-report-1-300x159.png 300w, https://aioseo.com/wp-content/uploads/2023/04/content-rankings-report-1-600x317.png 600w, https://aioseo.com/wp-content/uploads/2023/04/content-rankings-report-1-114x60.png 114w, https://aioseo.com/wp-content/uploads/2023/04/content-rankings-report-1-170x90.png 170w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>The Content Rankings report gives you a lot of <a href=\"https://aioseo.com/how-to-use-seo-data-to-boost-search-rankings/\" title=\"How to Use SEO Data to Boost Your Search Rankings&nbsp;\">SEO data</a> you can use to monitor your posts for signs of decay. This includes metrics like:</p>\n\n\n\n<ul>\n<li><strong>Last Updated On</strong>: Shows the date a URL was last updated. This helps you easily track the impact of any change you make on a particular page or post.</li>\n\n\n\n<li><strong>Loss</strong>: This shows the rate at which your content is decaying. This is based on our proprietary content decay algorithm, which considers an article’s impressions and clickthrough rates (CTR), among other factors.&nbsp;</li>\n\n\n\n<li><strong>Drop (%)</strong>: The percentage drop/gain in content decay points.&nbsp;</li>\n\n\n\n<li><strong>Performance Score</strong>: This is a visual overview of your content’s performance over the past 12 months.</li>\n</ul>\n\n\n\n<p>This data lets you easily see which posts are declining in search rankings. As a result, you can quickly update or improve them before it’s too late.</p>\n\n\n\n<p><a href=\"https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/\" title=\"6 Search Statistics Power Hacks to Help Boost Your Rankings\">Check out this guide</a> for detailed instructions on reversing the dip in keyword rankings.</p>\n\n\n\n<p>And that’s it!</p>\n\n\n\n<p>You’ve monitored your SEO rankings in WordPress.</p>\n\n\n\n<p>We hope this post helped you learn how to monitor SEO rankings in WordPress. You may also want to check out other articles on our blog, like our list of the <a href=\"https://aioseo.com/seo-hacks-to-grow-your-traffic/\" title=\"30+ SEO Hacks Guaranteed to Grow Your Traffic\">top SEO hacks to grow your traffic</a> and our guide to <a href=\"https://aioseo.com/diy-seo-projects-for-beginners/\" title=\"DIY SEO: 4 Easy Projects to Get Started\">DIY SEO</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/\">How to Easily Monitor SEO Rankings in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"How to Find and Fix Broken Links in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:122:\"https://aioseo.com/fix-broken-links-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=fix-broken-links-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://aioseo.com/fix-broken-links-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 11 May 2023 14:07:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:26:\"Broken link checker plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"Fix broken links\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:29:\"Fix broken links in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:23:\"How to fix broken links\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=185937\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:415:\"<p>Looking for an easy way to fix broken links in WordPress? It can be time-consuming to find and fix broken links across an entire website. But in this article, you&#8217;ll learn an easy way to discover and fix broken links.&#8230;</p>\nThe post <a href=\"https://aioseo.com/fix-broken-links-in-wordpress/\">How to Find and Fix Broken Links in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:27328:\"<p>Looking for an easy way to fix broken links in WordPress?</p>\n\n\n\n<p>It can be time-consuming to find and fix broken links across an entire website.</p>\n\n\n\n<p>But in this article, you&#8217;ll learn an easy way to discover and fix broken links.</p>\n\n\n\n<p><strong>What you’ll need</strong>: <a href=\"https://aioseo.com/blc-pricing-upgrade/\">Broken Link Checker by AIOSEO</a></p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-whats-a-broken-link\">What’s a Broken Link?</a></li><li><a href=\"#aioseo-why-fix-broken-links\">Why Fix Broken Links?</a></li><li><a href=\"#aioseo-how-to-fix-broken-links-in-wordpress\">How to Fix Broken Links in WordPress</a></li><li><a href=\"#aioseo-step-1-download-and-install-the-broken-link-checker-plugin\">Step 1: Download and Install the Broken Link Checker Plugin</a><ul></ul></li><li><a href=\"#aioseo-step-2-review-broken-links\">Step 2: Review Broken Links</a></li><li><a href=\"#aioseo-step-3-fix-broken-links\">Step 3: Fix Broken Links</a><ul></ul></li></ul></div>\n\n\n\n<p></p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-whats-a-broken-link\">What’s a Broken Link?</h2>\n\n\n\n<p>A broken link is a URL that doesn’t work. A URL is the <strong>address</strong>, expressed as a hyperlink, of an online file.</p>\n\n\n\n<p>These hyperlinks (or “links” for short) connect us to things on the web.</p>\n\n\n\n<p>And each page or file has a unique address (URL).</p>\n\n\n\n<p>For example, this is the URL for the AIOSEO homepage.</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;aioseo.com</code></pre>\n\n\n\n<p>And this is the URL for the AIOSEO blog.</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;aioseo.com/blog</code></pre>\n\n\n\n<p>Hyperlinks (URLs) may point to:</p>\n\n\n\n<ul>\n<li>A web page like a blog post or YouTube video.</li>\n\n\n\n<li>A file, like an image, PDF, or audio recording.</li>\n</ul>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>URL stands for Uniform Resource Locator.</p>\n</div>\n\n\n\n<p>When a link is broken, it doesn’t take us where it’s supposed to. Instead, we get an error message like this one.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"947\" height=\"317\" src=\"https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message.png\" alt=\"404 page not found message\" class=\"wp-image-187745\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message.png 947w, https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message-300x100.png 300w, https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message-768x257.png 768w, https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message-600x201.png 600w, https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message-179x60.png 179w, https://aioseo.com/wp-content/uploads/2023/05/404-page-not-found-message-269x90.png 269w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>So a broken link is like a <strong>wrong address</strong>.</p>\n\n\n\n<p>Imagine you drive to the hardware store but didn&#8217;t know they moved. You show up, and there&#8217;s just a vacant building there.</p>\n\n\n\n<p>Similarly, when your site visitors click on a broken link, they don&#8217;t find what they were looking for.</p>\n\n\n\n<h2 id=\"aioseo-why-fix-broken-links\">Why Fix Broken Links?</h2>\n\n\n\n<p>It’s a good idea to fix broken links because if site visitors can’t find what they’re looking for, they might leave without converting.</p>\n\n\n\n<p>You can also lose sales if links to your product or subscription pages are broken.</p>\n\n\n\n<p>The problem is no one has time to search every web page on a site and check every link. Plus, when we have a broken link, it’s often by accident. So we’re usually unaware that there’s even a problem.</p>\n\n\n\n<p>So, what&#8217;s the easy way to find and fix these issues?</p>\n\n\n\n<h2 id=\"aioseo-how-to-fix-broken-links-in-wordpress\">How to Fix Broken Links in WordPress</h2>\n\n\n\n<p>You can use a plugin that automatically finds all broken links on your site and provides button-click fixes.</p>\n\n\n\n<p>For this tutorial, we&#8217;ll be using the <a href=\"https://aioseo.com/pricing-broken-link-checker/\" title=\"\"><strong>Broken Link Checker</strong> plugin</a>.</p>\n\n\n\n<p>If you can click a button, you’re good to go. The plugin does the hard work.</p>\n\n\n\n<p>This plugin is from the All in One SEO (AIOSEO) team, makers of the SEO plugin of the same name.</p>\n\n\n\n<p>All in One SEO is an established software company with thousands of 5-star reviews on WordPress.org and over 3 million users.</p>\n\n\n\n<h2 id=\"aioseo-step-1-download-and-install-the-broken-link-checker-plugin\">Step 1: Download and Install the Broken Link Checker Plugin</h2>\n\n\n\n<p>The first step is <a href=\"https://aioseo.com/pricing-broken-link-checker/\" title=\"\">downloading</a> and installing the Broken Link Checker plugin.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"315\" src=\"https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo-1024x315.png\" alt=\"homepage of broken link checker plugin\" class=\"wp-image-187746\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo-1024x315.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo-300x92.png 300w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo-768x237.png 768w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo-600x185.png 600w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo-292x90.png 292w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-aioseo.png 1123w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-how-to-install-broken-link-checker\">How to Install Broken Link Checker</h3>\n\n\n\n<p>Once you&#8217;ve downloaded the zip file, in WordPress, go to <strong>Plugins » Add New</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"339\" src=\"https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-1024x339.png\" alt=\"screengrab of wordpress dashboard plugins button\" class=\"wp-image-187747\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-1024x339.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-300x99.png 300w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-768x255.png 768w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-1536x509.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-2048x679.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-600x199.png 600w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-181x60.png 181w, https://aioseo.com/wp-content/uploads/2023/05/wordpress-add-new-plugin-272x90.png 272w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Then click <strong>Upload Plugins</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"221\" src=\"https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-1024x221.png\" alt=\"screengrab of wordpress upload plugin button\" class=\"wp-image-187749\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-1024x221.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-300x65.png 300w, https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-768x166.png 768w, https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-600x129.png 600w, https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-190x41.png 190w, https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin-417x90.png 417w, https://aioseo.com/wp-content/uploads/2023/05/upload-wordpress-plugin.png 1441w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Select the zip file from your desktop and upload it.</p>\n\n\n\n<p>A setup wizard will walk you through a few steps.</p>\n\n\n\n<p>You&#8217;ll be asked to create an account.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"830\" src=\"https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-1024x830.jpg\" alt=\"broken link checker checkout page\" class=\"wp-image-187750\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-1024x830.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-300x243.jpg 300w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-768x622.jpg 768w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-1536x1244.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-2048x1659.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-600x486.jpg 600w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-74x60.jpg 74w, https://aioseo.com/wp-content/uploads/2023/05/blc-trial-checkout-111x90.jpg 111w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Then you&#8217;ll be asked to connect to your license.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/05/connect-blc-1024x961.jpg\" alt=\"broken link checker choose a license window\" class=\"wp-image-187751\" width=\"512\" height=\"481\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/connect-blc-1024x961.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc-300x282.jpg 300w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc-768x721.jpg 768w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc-1536x1442.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc-600x563.jpg 600w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc-64x60.jpg 64w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc-96x90.jpg 96w, https://aioseo.com/wp-content/uploads/2023/05/connect-blc.jpg 1729w\" sizes=\"(max-width: 512px) 100vw, 512px\" /></figure>\n\n\n\n<p>Once you&#8217;ve clicked <strong>Connect,</strong> you&#8217;ll see a message: &#8220;<strong>Your account is connected!</strong>&#8220;</p>\n\n\n\n<p>Beneath that, you’ll see<strong> a Link Tweaks </strong>section with 2 toggle buttons. We recommend you toggle both these buttons <em>on</em>.</p>\n\n\n\n<p>Then click the big <strong>Save Changes</strong> button at the bottom right.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"593\" src=\"https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-1024x593.png\" alt=\"link tweaks settings for broken link checker plugin\" class=\"wp-image-187752\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-1024x593.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-300x174.png 300w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-768x445.png 768w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-1536x889.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-2048x1186.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-600x347.png 600w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-104x60.png 104w, https://aioseo.com/wp-content/uploads/2023/05/link-tweaks-155x90.png 155w\" sizes=\"100vw\" /></figure>\n\n\n\n<h2 id=\"aioseo-step-2-review-broken-links\">Step 2: Review Broken Links</h2>\n\n\n\n<p>Next, to see and review your broken links, click on the <strong>Broken Links</strong> tab.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"774\" height=\"414\" src=\"https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab.png\" alt=\"broken links button in broken link checker plugin\" class=\"wp-image-187753\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab.png 774w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab-300x160.png 300w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab-768x411.png 768w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab-600x321.png 600w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab-112x60.png 112w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-tab-168x90.png 168w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>You’ll see all your internal and external links categorized by link status:</p>\n\n\n\n<p class=\"has-text-align-center\">All (all links) | <strong>Broken | </strong>Redirects | Dismissed</p>\n\n\n\n<p>Click on the <strong>Broken</strong> tab to see your list of broken links.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"489\" src=\"https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-1024x489.png\" alt=\"list of broken links in broken link checker plugin\" class=\"wp-image-187755\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-1024x489.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-300x143.png 300w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-768x367.png 768w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-1536x734.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-2048x978.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-600x287.png 600w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-126x60.png 126w, https://aioseo.com/wp-content/uploads/2023/05/broken-links-examples-188x90.png 188w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In the example above, we have 3 broken links, listed in the left-hand column.</p>\n\n\n\n<h2 id=\"aioseo-step-3-fix-broken-links\">Step 3: Fix Broken Links</h2>\n\n\n\n<p>Hover your cursor over a broken link and 4 options will display beneath it: Choose <strong>Edit URL</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-1024x523.png\" alt=\"fix broken links with edit url feature\" class=\"wp-image-174472\" srcset=\"https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-1024x523.png 1024w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-300x153.png 300w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-768x392.png 768w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-1536x784.png 1536w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-2048x1046.png 2048w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-600x306.png 600w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-118x60.png 118w, https://aioseo.com/wp-content/uploads/2023/04/fix-broken-link-176x90.png 176w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>You’ll now see a field displaying the <em>anchor text</em> (at left) and the <em>broken URL</em> (at right).</p>\n\n\n\n<p>Simply type the correct URL into that field and click the blue <strong>Update</strong> button at the lower left.</p>\n\n\n\n<p>In our example above, the Wikipedia page we linked to no longer exists. In cases like this, you’ll need to search to find the new page URL or simply replace it with an alternate URL.</p>\n\n\n\n<p>Another option is to click <strong>Unlink</strong>.</p>\n\n\n\n<h3 id=\"aioseo-the-unlink-option\">The Unlink Option</h3>\n\n\n\n<p>Clicking <strong>Unlink</strong> will remove the link from the post.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https://aioseo.com/wp-content/uploads/2023/05/unlink-1024x631.png\" alt=\"unlink option in broken link checker plugin\" class=\"wp-image-187756\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/unlink-1024x631.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/unlink-300x185.png 300w, https://aioseo.com/wp-content/uploads/2023/05/unlink-768x474.png 768w, https://aioseo.com/wp-content/uploads/2023/05/unlink-1536x947.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/unlink-600x370.png 600w, https://aioseo.com/wp-content/uploads/2023/05/unlink-97x60.png 97w, https://aioseo.com/wp-content/uploads/2023/05/unlink-146x90.png 146w, https://aioseo.com/wp-content/uploads/2023/05/unlink.png 1669w\" sizes=\"100vw\" /></figure>\n\n\n\n<h2 id=\"aioseo-step-4-optional-recheck-links\">Step 4: (Optional) Recheck Links</h2>\n\n\n\n<p>Once you’ve fixed the link, click <strong>Recheck</strong> to test it and confirm it’s been fixed.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-1024x631.png\" alt=\"recheck option in broken link checker plugin\" class=\"wp-image-187757\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-1024x631.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-300x185.png 300w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-768x474.png 768w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-1536x947.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-600x370.png 600w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-97x60.png 97w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck-146x90.png 146w, https://aioseo.com/wp-content/uploads/2023/05/broken-link-checker-recheck.png 1669w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Note: When Broken Link Checker rechecks a link, automatically checks all links on that page. Those link checks will be deducted from your monthly allotment of link checks. </p>\n\n\n\n<h2 id=\"aioseo-how-to-use-broken-link-checkers-advanced-settings\">How to Use Broken Link Checker’s Advanced Settings</h2>\n\n\n\n<p>Broken Link Checker will scan your site every 3 days. You can choose which types of pages are scanned by tweaking the <strong>Advanced Settings</strong>.</p>\n\n\n\n<ul>\n<li>Go to <strong>Broken Link Checker</strong> <strong>» Settings.</strong></li>\n\n\n\n<li>Scroll down and click the toggle button next to <strong>Advanced Settings</strong>.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-1024x597.png\" alt=\"advanced settings in broken link checker plugin\" class=\"wp-image-187758\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-1024x597.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-300x175.png 300w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-768x448.png 768w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-1536x895.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-2048x1194.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-600x350.png 600w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-103x60.png 103w, https://aioseo.com/wp-content/uploads/2023/05/advanced-settings-154x90.png 154w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>The default setting is <strong>Include All Post Types</strong>.</p>\n\n\n\n<p>Untick the boxes next to any post type you want to omit from scanning. The options are:</p>\n\n\n\n<ul>\n<li>Published</li>\n\n\n\n<li>Draft</li>\n\n\n\n<li>Private</li>\n\n\n\n<li>Scheduled (future)</li>\n\n\n\n<li>Pending.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-seo-settings\">SEO Settings</h2>\n\n\n\n<p>If you go back to your WordPress dashboard, and mouseover the Broken Link Checker icon, you’ll see an SEO Settings option.</p>\n\n\n\n<p>That will take you to a splash page with information about the All in One SEO (AIOSEO) Plugin.</p>\n\n\n\n<p>We recommend that you <a href=\"https://aioseo.com/pricing/\">download All in One SEO</a> as well. This plugin makes many technical SEO tasks as simple as clicking some buttons and filling out forms.</p>\n\n\n\n<p>Here are a few features of the plugin.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-1024x520.png\" alt=\"aioseo site score example\" class=\"wp-image-187759\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-1024x520.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-300x152.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-768x390.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-1536x780.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-2048x1040.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-600x305.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-118x60.png 118w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-site-score-177x90.png 177w\" sizes=\"100vw\" /></figure>\n\n\n\n<ul>\n<li><strong>SEO score: </strong>Get an instant <a href=\"https://aioseo.com/how-to-perform-website-seo-analysis-on-wordpress/\">SEO Analysis</a> with recommendations for improving your homepage.</li>\n\n\n\n<li><strong>On-Page SEO</strong>: For each web page, you’ll see simple recommendations for improving SEO.</li>\n\n\n\n<li><strong>Breadcrumbs</strong>: Click a button to <a href=\"https://aioseo.com/docs/displaying-breadcrumbs-on-your-site/\">add breadcrumb navigation</a> to your site.</li>\n\n\n\n<li><strong>Local SEO</strong>: Small business owners can set up their <a href=\"https://aioseo.com/docs/local-business-seo-for-a-single-location/\">local SEO basics</a> with a few clicks.</li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\"><strong>Rich snippets</strong></a>: Make your pages eligible for super-deluxe search engine displays with our click-button tool. (Store owners can add <a href=\"https://aioseo.com/how-to-add-product-review-schema-in-wordpress/\">product review schema</a>.)</li>\n\n\n\n<li><strong>Sitemaps</strong>: By default, AIOSEO automatically creates an <a href=\"https://aioseo.com/docs/how-to-create-an-xml-sitemap/\">XML sitemap</a> and an <a href=\"https://aioseo.com/docs/how-to-create-an-rss-sitemap/\">RSS sitemap</a> for you. These sitemaps help search engines understand and index your site.\n<ul>\n<li>And you can easily turn on (with a button click) an <a href=\"https://aioseo.com/docs/html-sitemap/\">HTML sitemap</a>, which can help your readers discover new content.</li>\n\n\n\n<li>Pro version users can turn on a <a href=\"https://aioseo.com/docs/how-to-create-a-video-sitemap/\">Video sitemap</a> or <a href=\"https://aioseo.com/docs/how-to-create-a-google-news-sitemap/\">Google News sitemap</a></li>\n</ul>\n</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-1024x643.png\" alt=\"aioseo complete seo checklist feature\" class=\"wp-image-187760\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-1024x643.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-300x188.png 300w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-768x482.png 768w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-1536x964.png 1536w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-2048x1286.png 2048w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-600x377.png 600w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-96x60.png 96w, https://aioseo.com/wp-content/uploads/2023/05/aioseo-complete-seo-checklist-seo-analysis-143x90.png 143w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now that you know how to find and fix broken links, you may have some additional questions.</p>\n\n\n\n<h2 id=\"aioseo-are-broken-links-bad-for-seo\">Are Broken Links Bad for SEO?</h2>\n\n\n\n<p>Broken links may or may not be bad for SEO, depending on the context.</p>\n\n\n\n<p>As mentioned, broken links typically lead to 404 error pages. There&#8217;s nothing inherently wrong with 404 pages: this error code tells search engines that the requested page no longer exists.</p>\n\n\n\n<p>In fact, Google has said that 404 error messages are a <a href=\"https://developers.google.com/search/blog/2011/05/do-404s-hurt-my-site\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">normal part of the web</a> and don&#8217;t impact ranking.</p>\n\n\n\n<h3 id=\"aioseo-botched-website-migrations\">Botched Website Migrations</h3>\n\n\n\n<p>However, if your site has lots of broken links, that could affect your ranking. This scenario sometimes happens when a website is moved to a new platform (like from Drupal to Joomla), and the site structure (folder structure) is radically changed.</p>\n\n\n\n<p>In this scenario, almost all the URLs change. The problem comes when the original URLs are not <a href=\"https://aioseo.com/features/redirection-manager/\"><strong>redirected</strong></a> to the new ones.</p>\n\n\n\n<p>All those old broken URLs will still be indexed and present in search results. But because those pages are now inaccessible, Google will quickly remove them from search results.</p>\n\n\n\n<p>That can lead to the loss of most of your website traffic.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"All in One SEO&#039;s Redirect Manager Feature\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/IdY9CzaD2Vk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div><figcaption class=\"wp-element-caption\"><em>See how AIOSEO&#8217;s Redirection Manager works. </em></figcaption></figure>\n\n\n\n<p>Website migration is a tricky subject. Consider consulting with an SEO professional before moving to a new platform or making any big changes to your site structure.</p>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you find and fix broken links in WordPress.</p>\n\n\n\n<p>Next, see why <a href=\"https://aioseo.com/referring-domains-vs-backlinks-seo/\" title=\"\">backlinks impact SEO</a>. And learn how to <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">turn traffic into leads</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there.</p>\n\n\n\n<p>You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/fix-broken-links-in-wordpress/\">How to Find and Fix Broken Links in WordPress</a> first appeared on <a 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This session highlighted how the WordPress community innovates, iterates, and continually improves to create a better platform for today and tomorrow.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"youtube-player\" width=\"600\" height=\"338\" src=\"https://www.youtube.com/embed/VzKiKRodHQ0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"></iframe>\n</div></figure>\n\n\n\n<p>Join the global community and be part of the WordPress journey toward a brighter future!</p>\n\n\n\n<p><em>Special thanks to <a href=\'https://profiles.wordpress.org/cbringmann/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>cbringmann</a> and <a href=\'https://profiles.wordpress.org/eidolonnight/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>eidolonnight</a> for review and collaboration</em>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"15167\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"The Month in WordPress – May 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://wordpress.org/news/2023/06/the-month-in-wordpress-may-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 06 Jun 2023 10:15:56 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:18:\"Month in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:18:\"month in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=15100\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:350:\"May has been a month of celebrating WordPress and the open source community that makes it possible. In honor of the project’s 20th anniversary, WordPress Executive Director Josepha Haden Chomphosy reflected on this journey and the opportunity to build a better future for those who come after: The more our community invests in itself and [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Reyes Martínez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16972:\"\n<p>May has been a month of celebrating WordPress and the open source community that makes it possible. In honor of the project’s 20th anniversary, WordPress Executive Director <a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a> reflected on <a href=\"https://wordpress.org/news/2023/05/celebrating-20-years-of-wordpress/\">this journey</a> and the opportunity to build a better future for those who come after:</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>The more our community invests in itself and supports one another, the stronger WordPress and the open source software movement become.</p>\n<cite>Josepha Haden Chomphosy in <a href=\"https://wordpress.org/news/2023/05/celebrating-20-years-of-wordpress/\">Celebrating 20 Years of WordPress</a>.</cite></blockquote>\n\n\n\n<p>Read on for highlights of this milestone and the latest updates in the WordPress space.</p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress at 20</h2>\n\n\n\n<p><strong>May 27, 2023, marked the 20th anniversary of WordPress’ first release</strong>. Since its inception by <a href=\"https://ma.tt/2023/05/wp20-audrey-scholars/\">Matt Mullenweg</a> and <a href=\"https://twitter.com/mikelittlezed1/status/1662013891856027649\">Mike Little</a> in 2003, the project has transformed the digital publishing landscape and enabled millions of people to craft their stories.</p>\n\n\n\n<p>WordPress enthusiasts from all over the world gathered at more than <strong>130 events</strong> to celebrate this important milestone. WP20’s commemorative book, <a href=\"https://wordpress.org/book/\"><strong>Building Blocks: The Evolution of WordPress</strong></a>, was published in tandem and documents some of the most significant moments and changes of the last decade of the project.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"3D wallpaper of a number 20 formed by words in commemoration of the 20th anniversary of WordPress.\" class=\"wp-image-15106\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?resize=2048%2C1152&amp;ssl=1 2048w, https://i0.wp.com/wordpress.org/news/files/2023/06/wp20-celebrate-desktop-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /><figcaption class=\"wp-element-caption\"><a href=\"https://wp20.wordpress.net/download-3d-wp20-themed-media/\">Download the new WP20 wallpapers made in 3D</a>.<br></figcaption></figure>\n\n\n\n<p>The anniversary date may have passed, but the <a href=\"https://wp20.wordpress.net/news/\">festivities and fun aren&#8217;t over</a>. You can still <a href=\"https://wp20.wordpress.net/\">join a meetup</a>, sign the #WP20 From Blogs to Blocks campaign <a href=\"https://make.wordpress.org/marketing/2023/05/27/day-20-wp20-from-blogs-to-blocks/\">birthday card</a>, or participate in #WP20 social celebrations.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p>Join Josepha Haden Chomphosy in <a href=\"https://wordpress.org/news/2023/05/episode-55-happy-anniversary-wordpress/\">Episode 55 of WP Briefing</a> as she looks back at the 20 years of WordPress and how the community made WordPress what it is today.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress 6.3 is expected on August 8</h2>\n\n\n\n<p>Work on WordPress 6.3 officially kicked off with the <a href=\"https://make.wordpress.org/core/2023/05/18/wordpress-6-3-planning-roundup/\">announcement of its development cycle and release squad</a>. <strong>Set for release on August 8, 2023</strong>, this version will be the second major update of WordPress in 2023 and will mark the end of Phase 2 of the project’s <a href=\"https://wordpress.org/about/roadmap/\">development roadmap</a>.</p>\n\n\n\n<p>WordPress 6.3 aims to bring a cohesive site editing experience by introducing expanded functionality, richer interfaces, and a dedicated focus on refinement.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p><a href=\"https://make.wordpress.org/core/2023/05/18/roadmap-to-6-3/\">Check out the 6.3 roadmap post</a> for a tentative preview of anticipated features.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress 6.2.2 security release</h2>\n\n\n\n<p><strong><a href=\"https://wordpress.org/news/2023/05/wordpress-6-2-2-security-release/\">WordPress 6.2.2</a> became available for download on May 20, 2023</strong>. This release was a quick response to resolve a regression introduced in <a href=\"https://wordpress.org/news/2023/05/wordpress-6-2-1-maintenance-security-release/\">6.2.1</a>, specifically with shortcode support in block templates, and to further patch a vulnerability already addressed in the previous version.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p><a href=\"https://make.wordpress.org/core/2023/02/01/core-editor-improvement-strengthening-style-options/\"></a><a href=\"https://make.wordpress.org/core/2023/04/25/the-benefits-of-prioritizing-and-measuring-performance-in-wordpress-6-2/\"></a><a href=\"https://wordpress.org/news/2023/05/wordpress-6-2-2-security-release/\">Update your site if you haven’t yet</a>.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">New in the Gutenberg plugin</h2>\n\n\n\n<p>Three new versions of Gutenberg have shipped in the last month:</p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/05/04/whats-new-in-gutenberg-15-7-03-may/\"><strong>Gutenberg 15.7</strong></a>, released on May 3, 2023, brings a new direct option to upload and replace a site&#8217;s logo from the block settings sidebar. Other enhancements include easier access to duotone filter controls via the style settings sidebar and an update to fluid typography to refine responsiveness.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/20/whats-new-in-gutenberg-15-8-may-17/\"><strong>Gutenberg 15.8</strong></a> shipped on May 17, 2023, and includes a new &#8220;Pages&#8221; item in the Site Editor sidebar to edit pages without leaving the interface. Moreover, this version brings the ability to navigate through revisions in the global styles interface and to preview block themes inside the Site Editor.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/05/31/whats-new-in-gutenberg-15-9-31-may/\"><strong>Gutenberg 15.9</strong></a> is ready for download as of May 31, 2023. The latest Gutenberg release comes with a new command tool and several enhancements to the Site Editor experience, including a more intuitive drag-and-drop function for moving blocks.</li>\n</ul>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p><a href=\"https://make.wordpress.org/core/2023/02/01/core-editor-improvement-strengthening-style-options/\"></a>The latest <a href=\"https://make.wordpress.org/core/2023/05/22/core-editor-improvement-smoother-site-editing/\">Core Editor Improvement post</a> highlights features such as revisions and the ability to preview block themes, and how they enable a smoother site editing experience.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Team updates: Next-generation WordCamps, proposal for a Sustainability Team, and more</h2>\n\n\n\n<ul>\n<li>The Community Team proposed <a href=\"https://make.wordpress.org/community/2023/05/08/the-next-generation-of-wordcamps/\">broadening the purpose of WordPress events</a> to &#8220;spark innovation and adoption by way of accessible training and networking.&#8221; This opens the door to organizing a more diverse range of formats focused on specific topics and audiences.</li>\n\n\n\n<li>WordPress contributors suggested <a href=\"https://make.wordpress.org/project/2023/05/30/proposal-establishment-of-a-formal-wordpress-sustainability-team/\">creating an official Sustainability Team</a>.</li>\n\n\n\n<li>The Polyglots Team rebranded the WP Translation Playground tool as Translate Live and <a href=\"https://make.wordpress.org/polyglots/2023/05/08/translate-live-updates-to-the-translation-playground/\">announced improvements</a> that make translating plugins and themes easier.</li>\n\n\n\n<li>The new<strong> </strong><a href=\"https://make.wordpress.org/project/2023/05/17/wordpress-contributor-mentorship-program-pilot-program-proposal/\">WordPress Contributor Mentorship Program pilot</a> aims to provide cohort-based and 1:1 mentorship to prepare new and aspiring contributors for success.</li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2023/05/2022-annual-survey-results-next-steps/\">Results of the 2022 WordPress Annual Survey</a> were announced last month.</li>\n\n\n\n<li>The Training Team published a new course on <a href=\"https://learn.wordpress.org/course/creating-a-4-page-business-website/\">Creating a 4-page business website</a>. See <a href=\"https://make.wordpress.org/updates/2023/06/02/whats-new-on-learn-wordpress-in-may-2023/\">What’s new on Learn WordPress in May 2023</a> for the latest learning resources.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/themes/2023/05/04/stacks-the-first-community-theme/\">Meet Stacks</a>—the first community theme born from the <a href=\"https://make.wordpress.org/themes/2023/03/03/hallway-hangout-community-themes-initiative/\">Community Themes initiative</a>. This theme is designed for creating slide decks that can be used for a presentation.</li>\n\n\n\n<li>This Core proposal explores ways to <a href=\"https://make.wordpress.org/core/2023/05/16/proposal-retiring-older-default-themes/\">reduce the maintenance of older default WordPress themes</a> and retire them.</li>\n\n\n\n<li>The May 2023 issues of <a href=\"https://developer.wordpress.org/news/2023/05/whats-new-for-developers-may-2023/\">What’s New for Developers?</a>, the <a href=\"https://make.wordpress.org/polyglots/2023/05/10/polyglots-monthly-newsletter-may-2023/\">Polyglots monthly newsletter</a>, and the&nbsp;<a href=\"https://make.wordpress.org/community/2023/05/18/meetup-organizer-newsletter-may-2023/\">Meetup Organizer newsletter</a>&nbsp;are available for reading.</li>\n\n\n\n<li>Find out how WordPress and its global community of contributors made a difference in Stefano Cassone&#8217;s life in the <a href=\"https://wordpress.org/news/2023/05/people-of-wordpress-stefano-cassone/\">latest edition of People of WordPress</a>.</li>\n</ul>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p>What is WordPress Playground, and why it matters? <a href=\"https://wordpress.org/news/2023/05/episode-56-what-to-know-about-wordpress-playground/\">WP Briefing Episode 56</a> discusses the benefits and potential of this tool with special guests Rich Tabor and Adam Zielinski.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Feedback &amp; testing requests</h2>\n\n\n\n<ul>\n<li>Core Team members seek <a href=\"https://make.wordpress.org/core/2023/05/17/command-center-request-for-feedback/\">feedback on the new command tool</a> introduced in the Gutenberg plugin and its API.</li>\n\n\n\n<li>The latest <a href=\"https://make.wordpress.org/test/2023/05/18/fse-program-testing-call-23-rapid-revamp/\">call of the Full Site Editing (FSE) Outreach Program</a> invites you to test some features being worked on to upgrade and polish the experience of using the Site Editor. Share your thoughts by June 8, 2023.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/updates/2023/05/31/mobile-team-update-may-31st-2/\">Version 22.5</a> of the WordPress mobile app for iOS and Android is ready for testing.</li>\n</ul>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p>Which next generation of WordPress events would you like to see? <a href=\"https://make.wordpress.org/community/2023/05/24/idea-generation-next-gen-wordcamps/\">Share your ideas</a> and <a href=\"https://make.wordpress.org/community/2023/06/01/next-gen-wordcamp-talking-points-share-your-ideas-for-a-new-event-format-and-make-it-happen/\">start exploring</a> new event formats this year.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress events updates</h2>\n\n\n\n<ul>\n<li><a href=\"https://europe.wordcamp.org/2023/\">Get ready for WordCamp Europe 2023</a> from June 8-10 in Athens, Greece! The event will start with <a href=\"https://europe.wordcamp.org/2023/contributor-day/\">Contributor Day</a> on June 8, followed by two days of presentations and workshops. Attendees can join a <a href=\"https://europe.wordcamp.org/2023/welness-track-activities/\">wellness track</a> and a <a href=\"https://europe.wordcamp.org/2023/wp-connect/\">dedicated space</a> to connect, among many other initiatives.</li>\n\n\n\n<li>The WordCamp US organizing team is <a href=\"https://us.wordcamp.org/2023/wordcamp-us-2023-call-for-volunteers-open/\">calling for volunteers</a>.</li>\n\n\n\n<li>For another year, the <a href=\"https://wordpressfoundation.org/news/2023/kim-parsell-memorial-scholarship-for-wordcamp-us-2023/\">WordPress Foundation&#8217;s Kim Parsell Memorial Scholarship</a> will award funding for a woman-identifying contributor to attend WordCamp US 2023. Applications are open through June 12, 2023.</li>\n\n\n\n<li><a href=\"https://sylhet.wordcamp.org/2023/\">WordCamp Sylhet 2023</a>, the second ever WordCamp in Bangladesh, was successfully held on May 19-20 with its first <a href=\"https://make.wordpress.org/design/2023/05/23/wordcamp-sylhet-2023-contributor-day-recap/\">Contributor Day</a>.</li>\n\n\n\n<li>Join #WPDiversity with a free online workshop on <a href=\"https://www.eventbrite.com/e/how-to-own-your-expertise-start-speaking-at-wordpress-events-apac-tickets-648295107117\">How to Own Your Expertise &amp; Start Speaking at WordPress Events APAC</a>. The event will take place on July 2, 2023.</li>\n\n\n\n<li>Don’t miss these other upcoming WordCamps:\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1f8.png\" alt=\"🇪🇸\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://cartagena.wordcamp.org/2023/\">WordCamp Cartagena</a>, Spain on June 10-11, 2023</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1fa-1f1f8.png\" alt=\"🇺🇸\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://montclair.wordcamp.org/2023/\">WordCamp Montclair</a>, NJ, USA on June 24, 2023</li>\n</ul>\n</li>\n</ul>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p>Join WordPress project leadership on June 10 at WordCamp Europe 2023 to hear about the latest developments and what’s next for WordPress. <a href=\"https://europe.wordcamp.org/2023/schedule/\">Check out the schedule for details</a>.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-light-grey-color has-alpha-channel-opacity has-light-grey-background-color has-background\" />\n\n\n\n<p><strong><em><strong><em><strong><em>Have a story we should include in the next issue of The Month in WordPress? <strong><em>Fill out </em></strong><a href=\"https://make.wordpress.org/community/month-in-wordpress-submissions/\"><strong><em>this quick form</em></strong></a><strong><em> to let us know.</em></strong></em></strong></em></strong></em></strong></p>\n\n\n\n<p><em><em>The following folks contributed to this Month in WordPress: <a href=\'https://profiles.wordpress.org/rmartinezduque/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>rmartinezduque</a>, <a href=\'https://profiles.wordpress.org/nahidsharifkomol/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>nahidsharifkomol</a>, <a href=\'https://profiles.wordpress.org/chaion07/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>chaion07</a>, <a href=\'https://profiles.wordpress.org/devinmaeztri/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>devinmaeztri</a>, <a href=\'https://profiles.wordpress.org/bsanevans/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>bsanevans</a></em></em>, <em><em><a href=\'https://profiles.wordpress.org/ninianepress/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>ninianepress</a>.</em></em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"15100\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"WP Briefing: Episode 57: The Power of WordPress Mentorship\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wordpress.org/news/2023/06/episode-57-the-power-of-wordpress-mentorship/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 05 Jun 2023 13:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=15089\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:215:\"Join WordPress Executive Director Josepha Haden Chomphosy in the 57th episode of the WordPress Briefing as she discusses the Contributor Mentorship Program to help increase the success of new contributors over time.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:60:\"https://wordpress.org/news/files/2023/06/WP-Briefing-057.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7743:\"\n<p>Join WordPress Executive Director Josepha Haden Chomphosy in the 57th episode of the WordPress Briefing as she discusses the Contributor Mentorship Program to help increase the success of new contributors over time.</p>\n\n\n\n<p><em><strong>Have a question you’d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@wordpress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://europe.wordcamp.org/2023/\">WordCamp Europe 2023</a>, Athens, Greece. This event includes a <a href=\"https://europe.wordcamp.org/2023/session/matt-mullenweg/\">special Keynote from Matt Mullenweg, Josepha Haden Chomposy, and Matías Ventura</a>. </li>\n\n\n\n<li>&nbsp;<a rel=\"noreferrer noopener\" href=\"https://make.wordpress.org/project/2023/05/17/wordpress-contributor-mentorship-program-pilot-program-proposal/\" target=\"_blank\">WordPress Contributor Mentorship Program: Pilot Program Proposal</a>&nbsp;</li>\n\n\n\n<li>Make WordPress Community: <a rel=\"noreferrer noopener\" href=\"https://make.wordpress.org/community/2023/05/24/idea-generation-next-gen-wordcamps/\" target=\"_blank\">Idea generation: Next Gen WordCamps!</a></li>\n\n\n\n<li>WordPress &#8216;Milestones&#8217; volume two book <a rel=\"noreferrer noopener\" href=\"https://wordpress.org/book/\" target=\"_blank\">Building Blocks: The Evolution of WordPress</a> is available in <a rel=\"noreferrer noopener\" href=\"https://github.com/WordPress/wp20-book/tree/trunk/Formats\" target=\"_blank\">several formats for download on GitHub</a>.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcript</h2>\n\n\n<a class=\"wp-block-read-more\" href=\"https://wordpress.org/news/2023/06/episode-57-the-power-of-wordpress-mentorship/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Episode 57: The Power of WordPress Mentorship</span></a>\n\n\n<p>[Josepha Haden Chomphosy 00:00:00]&nbsp;</p>\n\n\n\n<p>(Intro music)</p>\n\n\n\n<p>Hello everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks.&nbsp;</p>\n\n\n\n<p>I&#8217;m your host, Joseph Hayden Chomphosy. Here we go!</p>\n\n\n\n<p>(Intro music)</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:40]&nbsp;</p>\n\n\n\n<p>Over the course of this year, there has been a lot of research and examination of the contributor funnel in the WordPress community. That research confirms some assumptions about what most contributor stories have in common: the hurdles, the general paths taken, and the way that problem-solving was done. Then in February of this year, Hari Shanker published a proposal for a mentorship program for WordPress.&nbsp;</p>\n\n\n\n<p>And now we&#8217;ve got a pilot program that&#8217;s been defined and is waiting for your feedback. If you&#8217;ve not read the post about the contributor mentorship program, for one do it. But if you would rather hear a synopsis from me, don&#8217;t worry, I&#8217;m about to give you a 10-cent tour.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:22]&nbsp;</p>\n\n\n\n<p>First up, who is doing this? This pilot program has been outlined by a community working group. We often have working groups in WordPress, and they almost always have specific projects around events or programs, or code updates. Since this working group is focused on a project-wide program, there is project-wide representation in it. All the names are at the bottom of the post, which you can find in our show notes. But it&#8217;s got folks who contribute with code or contribute with time or contribute with design folks who are self-sponsored or corporately sponsored, just a nice mix of people. The program as a whole, though, is being stewarded by Hari Shankar, a longtime supporter of and contributor to WordPress. </p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:02:06]&nbsp;</p>\n\n\n\n<p>So next, what is this for? There are a few goals for the program. But the overarching goal is to increase the success of new contributors over time. We can all agree that if we were to have 1000s of new contributors every day, but they couldn&#8217;t find their way to impactful contributions or meaningful connections quickly, then we would have done them a disservice. And they probably won&#8217;t continue to be part of the community without a bit more effort.&nbsp;</p>\n\n\n\n<p>The when and the where are essentially “right now and right here,” so that brings us finally to Why. Why are we doing this mentorship program? Apart from to help people who want to contribute have an easier path to success – which frankly is enough of a reason anyway – the why is wrapped up in our overall philosophies in the project. If we believe that good ideas can come from anywhere and that contributions of any size matter. And that open source is an idea that can change our generation and that we are democratizing publishing, then bringing new people brings new ideas, and beginner contributions can grow over time. We can maintain this idea, this concept of open source, into the next generation and to future generations. And always keep our sights on the open web. To learn more about this and other project-wide initiatives, swing by make.wordpress.org/project or check the links in today&#8217;s show notes on wordpress.org/news/podcast.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:53]&nbsp;</p>\n\n\n\n<p>Which brings us now to our small list of big things.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:56]&nbsp;</p>\n\n\n\n<p>First on the list is WordCamp Europe. That&#8217;s coming up at the end of the week on June 8 through 10th in Athens, Greece. There will be a major update from Matt and friends, so even if you aren&#8217;t there in person, keep an eye out for those recordings. But for those who are there and you&#8217;re curious about the mentorship program or anything else to do with WordPress and contributing to the project, you can come find me or Angela Jin, Hari will also be there, Chloé will be there, Héctor will be there, lots of people, and we want to hear your thoughts and answer your questions.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:04:27]&nbsp;</p>\n\n\n\n<p>Second is a call for brainpower! A call for your brainstorms! On the subject of the next generation, we&#8217;ve got a discussion going on about the next generation of WordCamps. We&#8217;ve been discussing what new types and varieties might be available, and that might make sense for people as we get back to in-person events. So if you&#8217;ve got a kind of WordCamp that you&#8217;ve been desperately wanting to try, now&#8217;s the time to let folks know about it. </p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:04:54]</p>\n\n\n\n<p>And the final thing is the second volume of The WordPress history book called Building Blocks: The Evolution of WordPress is now available for download in several formats as well as on GitHub. Stop buy, give it a read, and relive some of the highlights of the past ten years of the WordPress project.&nbsp;</p>\n\n\n\n<p>&nbsp;[Josepha Haden Chomphosy 00:05:12]</p>\n\n\n\n<p>And that, my friends, is your smallest of big things. Thanks for tuning in today for the WordPress Briefing. I&#8217;m your host Josepha Haden Chomposy, and I&#8217;ll see you again in a couple of weeks.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"15089\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:69:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"People of WordPress: Stefano Cassone\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wordpress.org/news/2023/05/people-of-wordpress-stefano-cassone/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 May 2023 20:48:58 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"Interviews\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"HeroPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:19:\"People of WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=15030\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:125:\"The People of WordPress feature series goes to Italy to interview web designer, photographer and translator Stefano Cassone. \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Abha Thakor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15999:\"\n<p><strong>With <a href=\"https://europe.wordcamp.org/2023/\">WordCamp Europe 2023</a> in June, we feature Stefano Cassone, a web designer, photographer and volunteer translator, who believes his life has been transformed through WordPress and its community.</strong></p>\n\n\n\n<p><strong>The&nbsp;<em>People of WordPress</em>&nbsp;series shares inspiring stories of how people’s lives can change for the better through WordPress and its global community of contributors.</strong></p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-featured-img.jpg?resize=1024%2C535&#038;ssl=1\" alt=\"Stefano with a laptop covered in WordPress event stickers\" class=\"wp-image-15027\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-featured-img.jpg?resize=1024%2C535&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-featured-img.jpg?resize=300%2C157&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-featured-img.jpg?resize=768%2C401&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-featured-img.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /><figcaption class=\"wp-element-caption\">Stefano with a laptop covered in WordPress event stickers</figcaption></figure>\n\n\n\n<p>Stefano has always been fascinated by the internet. His initial learning in the 1990s was through joining friends at a local pub where they could explore how websites were structured and learn to use chat software.</p>\n\n\n\n<p>This led to Stefano creating websites for fun in 1998, and his first paid job was for the shop where he bought comics. He turned to content management systems (CMS) to speed up the creation process for sites, but found he needed more documentation to really understand their capabilities. Then he read a magazine article about WordPress, a CMS which was being used to make incredible blog sites, and was supported by an international community and documentation. Over time, Stefano started using that documentation to work on websites in Italian.</p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress provides a life-changing turning point&nbsp;</h2>\n\n\n\n<p>Stefano describes himself as an introvert. He found that WordPress helped him to work from home, to develop his skills and the quality of what he could produce, as well as build his self-confidence.&nbsp;</p>\n\n\n\n<p>A catalyst for the turning point in his life and career was the discovery of an area for events on the WordPress dashboard. On this page, he found a forthcoming local meetup in Rome.&nbsp;</p>\n\n\n\n<p>In November 2017, Stefano took the step to go along to this event, led by a curiosity of what he might discover and intrigued by how a software could be supported by a vast community. The topic at the event was on <a href=\"https://make.wordpress.org/cli/\">WP-CLI</a>, a command line interface for WordPress. He recalled that he felt outside his comfort zone as he did not regard himself as a developer and at that point, had only used the software for simple jobs. He wondered whether using the software as his only CMS was going to be a long term option and if these meetups were suitable for him.</p>\n\n\n\n<p>At the meetup, people were talking about a forthcoming event, called WordCamp Rome. Through his research, he saw that there was a lot of enthusiasm for this event. This intrigued him and he wondered if it would show him that he could have a career using the software after all.</p>\n\n\n\n<p>Unfamiliar with WordCamps, Stefano found it difficult at first to know what he could go to and how to get involved, but he persevered and attended the event.</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;The WordCamp was a great discovery: talks at all levels from basic to those for developers, advanced and very advanced. I was immediately struck by the enthusiasm of the volunteers. It was an environment where I felt very comfortable, so much so, that I asked myself how I could participate in some WordCamps.&#8221;</p>\n<cite>Stefano Cassone</cite></blockquote>\n\n\n\n<p>From this event, Stefano was encouraged by those he met to consider applying as a volunteer for a future WordCamp.</p>\n\n\n\n<p>There was also much talk at the event about ‘Slack’. It was new to Stefano, but with help from those attending, he signed up for the messaging tool Slack, used by the WordPress community. He was still unsure how he could contribute, and if he would be welcome.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Joining thousands of volunteer translators of WordPress</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"600\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-wc-italia-2022.jpg?resize=800%2C600&#038;ssl=1\" alt=\"Italian General Translation Editors at WordPress Italia 2022\" class=\"wp-image-15028\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-wc-italia-2022.jpg?w=800&amp;ssl=1 800w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-wc-italia-2022.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-wc-italia-2022.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" /><figcaption class=\"wp-element-caption\">Italian General Translation Editors at WordPress Italia 2022</figcaption></figure>\n\n\n\n<p>Stefano took the plunge and was excited to find there was a team called Polyglots. In this team, people from across the world<a href=\"https://make.wordpress.org/polyglots/\"> translate the WordPress software into many different languages</a>. He started with translating a theme he was using in his work. Little by little he became more interested in plugins and attended meetings with other translators. He offered his skills to translate into Italian themes and plugins in general and as his experience grew, he took on the volunteer role of a General Translation Editor. He also took care of the translation into Italian of the WordPress Core. More recently he has joined the group of translators for the <a href=\"https://make.wordpress.org/docs/handbook/helphub/\">HelpHub</a>, which is part of the <a href=\"https://make.wordpress.org/docs/\">WordPress documentation</a> system.</p>\n\n\n\n<p>He said: “Participating in the WordPress Slack has helped me enormously: I’ve met a lot of people who I now call friends. Moreover, by translating, I learned a lot about how themes and plugins work.</p>\n\n\n\n<p>“It&#8217;s a great way to contribute to WordPress, especially for someone like me who is not a developer. Translating also allows me to fully understand how WordPress works.&#8221; </p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;I always say that translating themes, plugins, and the Core software is the best way to learn WordPress, better than any course or book.”</p>\n<cite>Stefano Cassone</cite></blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Sharing skills to support Open Source WordPress</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"667\" height=\"500\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-WC-2019.jpg?resize=667%2C500&#038;ssl=1\" alt=\"Stefano volunteering as a photographer at a WordCamp in 2019 with other contributors.\" class=\"wp-image-15026\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-WC-2019.jpg?w=667&amp;ssl=1 667w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-WC-2019.jpg?resize=300%2C225&amp;ssl=1 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" data-recalc-dims=\"1\" /><figcaption class=\"wp-element-caption\">Stefano volunteering as a photographer at a WordCamp in 2019 with other contributors.</figcaption></figure>\n\n\n\n<p>Stefano’s growing commitment to the open source WordPress project was further boosted through his volunteering. He was a volunteer at WordCamp Rome 2018 and participated there in his first Contributor Day where he had the opportunity to translate the software with others.&nbsp;</p>\n\n\n\n<p>He was also able to bring his own hobbies and skills to help the project grow and reach others. One example was his passion for photography, and he volunteered as a photographer for many other events in Italy organized by the WordPress community. He said: “This commitment to the community also allows me to have fun: being a photographer means having the opportunity to walk around the halls and capture moments of the life of a WordCamp.” The more WordCamps he attended, the more he wanted to be part of and keep contributing to the wider WordPress community.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Contribution to WordPress is inspiring</h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-the-support-table-contributor-day.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Stefano at the Support Table at a WordPress Contributor Day\" class=\"wp-image-15025\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-the-support-table-contributor-day.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-the-support-table-contributor-day.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-the-support-table-contributor-day.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-the-support-table-contributor-day.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /><figcaption class=\"wp-element-caption\">Stefano at the Support Table at a WordPress Contributor Day</figcaption></figure>\n\n\n\n<p>When Stefano was asked to become an organizer for the WordPress meetup in Rome in October 2019, he knew he wanted to be part of reaching and supporting more people in his area. He faced challenges with finding venues, but a greater issue was to come: the Covid-19 pandemic.&nbsp;</p>\n\n\n\n<p>Spurred on by the <a href=\"https://it.wordpress.org/\">Italian WordPress community</a> as a whole, he was determined that the meetup was still needed. The regular event was transformed into an online meeting. He was able to gain help from people he had met as a volunteer to share their expertise with meetup attendees.&nbsp;</p>\n\n\n\n<p>The community in Italy also worked together to put on WordCamp Italia online. It brought together the organizers of previous meetups and WordCamps, and new contributors too. Stefano volunteered in both online editions of this camp, including being part of the social and communication team. He found it to not only be a fun experience but also one that helped him grow professionally and learn from so many others.</p>\n\n\n\n<p>He went onto help restart the <a href=\"https://www.meetup.com/romawordpress/\">Rome WordPress meetup</a> in-person meetings in May 2022, was an organizer for the third WordCamp Italy, and has been volunteering for camps in 2023.</p>\n\n\n\n<h3 class=\"wp-block-heading\">What will WordPress bring you?</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"533\" height=\"800\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-a-wc.jpg?resize=533%2C800&#038;ssl=1\" alt=\"Stefano inspired by his journey at WordCamps asks what will WordPress bring you?\" class=\"wp-image-15024\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-a-wc.jpg?w=533&amp;ssl=1 533w, https://i0.wp.com/wordpress.org/news/files/2023/05/stefano-at-a-wc.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 533px) 100vw, 533px\" data-recalc-dims=\"1\" /><figcaption class=\"wp-element-caption\">Stefano inspired by his journey at WordCamps asks what will WordPress bring you?</figcaption></figure>\n\n\n\n<p>“Persona and professional growth and friendship” are some of the things they have brought Stefano. Contributing boosted his confidence and willingness to try new opportunities in his work.&nbsp;</p>\n\n\n\n<p>He said: “The best thing I got out of joining the WordPress community was the chance to collaborate with some people on a working basis and, I have to say, that was incredible. Being with many of them you have an incredible opportunity to grow in knowledge, you just have to be ready to learn. With WordPress you never stop learning.”</p>\n\n\n\n<p>His top recommendation is: “Join your local meetup or think about organizing one, it will introduce you to an amazing world. Don’t be afraid to meet people at WordCamps and Contributor Days, because you will learn more there than in dozens of courses. Talk to people at those events and don’t worry. The WordPress community is inclusive so you’ll always feel welcome, and you will see enthusiasm like you’ve never seen at other IT events. Sign-up and get involved.”</p>\n\n\n\n<h2 class=\"wp-block-heading\">Share the stories</h2>\n\n\n\n<p>Help share these stories of open source contributors and continue to grow the community.&nbsp;Meet more WordPressers in the <a href=\"https://wordpress.org/news/category/newsletter/interviews/\">People of WordPress series</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Contributors</h2>\n\n\n\n<p>Thanks to Stefano Cassone (<a href=\'https://profiles.wordpress.org/deadpool76/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>deadpool76</a>)&nbsp;for sharing about his adventures in WordPress.</p>\n\n\n\n<p>Thank you to Abha Thakor (<a href=\'https://profiles.wordpress.org/webcommsat/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>webcommsat</a>), the late Surendra Thakor (<a href=\'https://profiles.wordpress.org/sthakor/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>sthakor</a>) and Meher Bala (<a href=\'https://profiles.wordpress.org/meher/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>meher</a>) for interviews, writing the feature and collaborating on images, to Chloe Bringmann (<a href=\'https://profiles.wordpress.org/cbringmann/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>cbringmann</a>), Mark Smallman (<a href=\'https://profiles.wordpress.org/marks99/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>marks99</a>), Nalini Thakor (<a href=\'https://profiles.wordpress.org/nalininonstopnewsuk/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>nalininonstopnewsuk</a>), Mary Baum (<a href=\'https://profiles.wordpress.org/marybaum/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>marybaum</a>), and Maja Loncar (<a href=\'https://profiles.wordpress.org/majaloncar/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>majaloncar</a>) for help with reviews.</p>\n\n\n\n<p>The&nbsp;<em>People of WordPress</em>&nbsp;series thanks Josepha Haden (<a href=\'https://profiles.wordpress.org/chanthaboune/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>chanthaboune</a>) and Topher DeRosia (<a href=\'https://profiles.wordpress.org/topher1kenobe/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>topher1kenobe</a>) for their support.</p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"180\" height=\"135\" src=\"https://i0.wp.com/wordpress.org/news/files/2020/03/heropress_logo_180.png?resize=180%2C135&#038;ssl=1\" alt=\"HeroPress logo\" class=\"wp-image-8409 size-full\" data-recalc-dims=\"1\" /></figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\"><em>This People of WordPress feature is inspired by an essay originally published on </em><a href=\"https://heropress.com/\"><em>HeroPress.com</em></a><em>, a community initiative created by Topher DeRosia. It highlights people in the WordPress community who have overcome barriers and whose stories might otherwise go unheard. </em>#HeroPress </p>\n</div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"15030\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:63:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"Celebrating 20 Years of WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://wordpress.org/news/2023/05/celebrating-20-years-of-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 27 May 2023 05:27:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:4:\"WP20\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=14981\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:244:\"May 27, 2023, marks exactly 20 years since Matt Mullenweg and Mike Little forked b2/cafelog to create WordPress Version 0.70. Quite a bit has taken place in the past 20 years, and imagine how much more we can accomplish together in the next 20!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Josepha\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5405:\"\n<p>You did it and I think congratulations are in order! You, dear WordPress enthusiast, have helped WordPress thrive for the past 20 years. It’s an incredible accomplishment, and I couldn’t be more thankful.</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Did you know: WordPress is thirteen years older than TikTok (<a href=\"https://en.wikipedia.org/wiki/TikTok\">2016</a>), came four years before Tumblr (<a href=\"https://en.wikipedia.org/wiki/Tumblr\">2007</a>) and the first iPhone (<a href=\"https://en.wikipedia.org/wiki/IPhone_(1st_generation)\">2007</a>), beat Facebook to market by about a year (<a href=\"https://en.wikipedia.org/wiki/Facebook\">2004</a>), and is about five weeks older than Tesla (<a href=\"https://en.wikipedia.org/wiki/Tesla,_Inc.\">July 2003</a>).</p>\n</blockquote>\n\n\n\n<p>May 27, 2023, marks exactly 20 years since Matt Mullenweg and Mike Little <a href=\"https://wordpress.org/about/\">forked b2/cafelog</a> to create <a href=\"https://wordpress.org/documentation/wordpress-version/version-0-70/\">WordPress Version 0.70</a>. Quite a bit has taken place in the past 20 years, and imagine how much more we can accomplish together in the next 20!</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>You can read about the first 20 years of WordPress in two parts:</em><br><a href=\"https://wordpress.org/book/milestones/\">Milestones: The Story of WordPress (2003 &#8211; 2013)</a><br><a href=\"https://wordpress.org/book/\">Building Blocks: The Evolution of WordPress (2013 &#8211; 2023)</a></p>\n</blockquote>\n\n\n\n<p>Whether you celebrate at one of the <a href=\"https://wp20.wordpress.net\">100+ meetup</a> events, are strutting your stuff in some <a href=\"https://mercantile.wordpress.org/product-category/wp20/\">limited edition WP20 swag</a>, or joining in a collective <a href=\"https://wp20.wordpress.net/live/\">reflection on WordPress</a> in your unique way on social media, WP20 is a celebration of you – the WordPress community.</p>\n\n\n\n<h2 class=\"wp-block-heading\">A Common Legacy</h2>\n\n\n\n<p>As I scroll through the amazing photos and memories shared on social media of past WordCamps and meetups, I think about the people who got WordPress to where it is today. The thousands of contributors who patched bugs and tested new features; organized events and fostered community; or wrote documentation and translated strings — how those contributions paved the road we travel today. A road that allows more people across the globe to use WordPress and contribute to WordPress, advancing the mission of democratizing publishing and giving us a little more freedom in the world. To the giants on whose shoulders we stand, those unsung, tireless, and passionate committers working through long nights and longer weekends: all of WordPress thanks you!</p>\n\n\n\n<p>The dedication to and support of open source software has and will continue to ensure that WordPress endures for another 20 years and beyond.</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>the freedom to build.<br>the freedom to change.<br>the freedom to share.</p>\n</blockquote>\n\n\n\n<p>The more our community invests in itself and supports one another, the stronger WordPress and the open source software movement becomes. And WordPress benefits, not just the present community, but future generations of contributors, entrepreneurs, educators, and enterprises large and small alike.</p>\n\n\n\n<h2 class=\"wp-block-heading\">A Shared Future</h2>\n\n\n\n<p>If the last two decades are any indication of what lies ahead, then wow, the opportunity to innovate, lead, and sustain a versatile publishing platform will be profound!</p>\n\n\n\n<p>Looking ahead at the next few years, our community will navigate <a href=\"https://wordpress.org/about/roadmap/\">Gutenberg Phases 3 and 4</a> together, delivering features that bring easy collaboration and multillingual support directly into the software. These next steps for WordPress will ensure our legacy of creating useful, relevant, and reliable software remains strong while keeping in mind the core elements of our mission regarding accessibility, performance, and stability.</p>\n\n\n\n<p>By renewing our emphasis on the <a href=\"https://wordpress.org/five-for-the-future/\">Five for the Future</a> program, and continuing to elevate our standing, we can make WordPress the household name it deserves to be. We can be more recognizable in known growth markets such as the enterprise and education sectors, but also every community beyond the open source and developer communities. Opportunity abounds!</p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>When a great ship is in harbor and moored, it is safe, there can be no doubt. But that is not what great ships are built for. </p>\n<cite>Clarissa Pinkola Estes</cite></blockquote>\n\n\n\n<p>There is no time like the present to invest in the future of WordPress. The community is the greatest asset within the WordPress ecosystem. This means every WordPress user, from casual bloggers to enterprise extenders, is invited to rediscover all that our community means and does, and how each one of us can further our positive impact.</p>\n\n\n\n<p>Through all our planning, both short- and long-term, we can ensure that WordPress never loses sight of its user. Each one of us individually, and together, can do our part to make WordPress better, just as we have done each day for the past <a href=\"https://howlongagogo.com/date/2003/may/27\">7,305 days</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"14981\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"WP Briefing: Episode 56: What to Know About WordPress Playground\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"https://wordpress.org/news/2023/05/episode-56-what-to-know-about-wordpress-playground/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 22 May 2023 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=14968\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:257:\"Join guest host Rich Tabor and WordPress Playground innovator Adam Zielinski as they discuss the capabilities and promise of WP Playground in episode 56 of the WordPress Briefing. Stay tuned for your small list of big things coming up in the next two weeks.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:60:\"https://wordpress.org/news/files/2023/05/WP-Briefing-056.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16949:\"\n<p>Join guest host Rich Tabor and WordPress Playground innovator Adam Zielinski as they discuss the capabilities and promise of WP Playground in episode 56 of the WordPress Briefing. Stay tuned for your small list of big things coming up in the next two weeks.</p>\n\n\n\n<p><em><strong>Have a question you’d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@wordpress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host: <a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br>Guests: <a href=\"https://profiles.wordpress.org/richtabor/\">Rich Tabor</a> and <a href=\"https://profiles.wordpress.org/zieladam/\">Adam Zielinski</a><br>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a> and <a href=\"https://profiles.wordpress.org/eidolonnight/\">Nicholas Garofalo</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://developer.wordpress.org/playground/\">WordPress Playground</a> and the <a href=\"https://github.com/WordPress/wordpress-playground\">Playground Github repo</a></li>\n\n\n\n<li><a href=\"https://gliwice.wordcamp.org/2023/\">WordCamp Gliwice</a> </li>\n\n\n\n<li><a href=\"https://europe.wordcamp.org/2023/\">WordCamp Europe 2023</a>, <a href=\"https://europe.wordcamp.org/2023/contributor-day/\">Contributor Day,</a> and <a href=\"https://europe.wordcamp.org/2023/presenting-wp-connect/\">WP Connect</a></li>\n\n\n\n<li><a href=\"https://wordpress.slack.com/archives/C04EWKGDJ0K\">#meta-playground</a> in the <a href=\"https://make.wordpress.org/chat/\">Making WordPress Slack</a></li>\n\n\n\n<li><a href=\"https://chat.openai.com/\">ChatGPT</a></li>\n\n\n\n<li><a href=\"https://woocommerce.com/\">WooCommerce</a></li>\n\n\n\n<li><a href=\"https://www.cloudfest.com/\">CloudFest</a> and <a href=\"https://profiles.wordpress.org/danielbachhuber/\">Daniel Bachhuber</a></li>\n\n\n\n<li>The <a href=\"blank\">Kim Parsell Memorial Scholarship</a> for travel to WordCamp US 2023</li>\n\n\n\n<li>Find your closest location for a <a href=\"https://wp20.wordpress.net/\">WordPress 20th Anniversary celebration</a></li>\n\n\n\n<li><a href=\"https://us.wordcamp.org/2023/wordcamp-us-2023-programming-team-announcement/\">Changes to the WCUS event for 2023</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcript</h2>\n\n\n\n<span id=\"more-14968\"></span>\n\n\n\n<p><strong>[Josepha Haden Chomphosy 00:00:00]</strong></p>\n\n\n\n<p>(Intro music)</p>\n\n\n\n<p>Hello everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress Open Source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I&#8217;m your host, Josepha Haden Chomphosy. Here we go.</p>\n\n\n\n<p>(Intro continues)</p>\n\n\n\n<p><strong>[Josepha Haden Chomphosy 00:00:40]</strong></p>\n\n\n\n<p>Today we&#8217;re gonna spend a little time talking about WP Playground. This is a project that debuted at State of the Word in December 2022, but it was demoed for me about a month prior in November.</p>\n\n\n\n<p>I was, and remain, absolutely floored by the potential future applications, as well as the innovative thinking behind it. So I&#8217;ve invited a couple of excellent WordPress futurists to the show today so that we can listen in on their conversation.</p>\n\n\n\n<p>Welcome guys.</p>\n\n\n\n<p><strong>[Rich Tabor 00:01:07]</strong></p>\n\n\n\n<p>Hey everyone, I&#8217;m Rich Tabor, and I&#8217;m here today with Adam Zielinski to talk about WordPress Playground. So for those of you who don&#8217;t know what WordPress Playground is, can you tell us a little bit more about it, Adam?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:01:18]</strong></p>\n\n\n\n<p>Absolutely. WordPress Playground is WordPress that works in your browser like there&#8217;s no server with PHP or database like there&#8217;s just your browser and JavaScript, and you can run it in so many more places that we’ll all get to. For example, I just came back from WordCamp Gliwice, where on a Contributor Day, a couple of developers got set up with WordPress in just a couple of minutes, whereas normally, it can take hours to do that.</p>\n\n\n\n<p><strong>[Rich Tabor 00:01:44]</strong></p>\n\n\n\n<p>Yeah, that&#8217;s, that&#8217;s pretty impressive. Do you think that, particularly for WordCamps and other demo-type areas, this would be something that&#8217;s very useful? Or what do you think would be the other problems that could be solved with WordPress Playground?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:01:55]</strong></p>\n\n\n\n<p>Playground solves one primary problem, and that is WordPress is pretty difficult to get started with. I&#8217;m not even talking about creating your website, but let&#8217;s say, someone told you there&#8217;s this WordPress thing that you should try. Well, you Google for it, and you find installation instructions, and there&#8217;s like three hours of work for you there.</p>\n\n\n\n<p>So then maybe you&#8217;ll find a hosting company, and you have to pay some money. So with WordPress Playground, you can actually try it for free because there&#8217;s no cost to run it. It just runs on your device. If you&#8217;re a developer, and you want to start learning WordPress, normally you have to go through quite an extensive setup process, and there are some tools to make it easier, but maybe there&#8217;s still friction like you have to even own a computer, like a PC device or a Mac. Playground can run on your phone, and it can power interactive tutorials that you can use and just start learning there and there with zero setup.</p>\n\n\n\n<p>Like if you work on a product team and someone asks you to test a code change, with Playground you can just click a link and test it with no infrastructure behind it. And if you&#8217;re a company creating a plugin, you can just show your plugin in a live demo to people. And this isn&#8217;t something many plugins are doing because it&#8217;s quite hard to get a live demo set up.</p>\n\n\n\n<p><strong>[Rich Tabor 00:03:12]</strong></p>\n\n\n\n<p>Ah, that&#8217;s pretty impressive. So, you know, amongst like tutorials, code changes for developer environments, the mobile application running, do you think that, since there&#8217;s such a wide brevity of ideas that WordPress Playground can kind of plug into, would this be more of a developer tool?</p>\n\n\n\n<p>Is that right? Or is Playground more of a like a click and play-type application that can run anywhere and demo anything?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:03:36]</strong></p>\n\n\n\n<p>I&#8217;d say it&#8217;s both, but it&#8217;s more transparent for the users. So there are a whole lot of things you can do with Playground as a developer, as I just mentioned. But who are you doing these things for? Well, some of them are for the users, as in live demos, or there&#8217;s a WordCamp Europe coming, and I know some people are doing workshops there. They are going to use Playground to get everyone set up. So now that&#8217;s, well, maybe a workshop that teaches you how to build a theme, for example, right? Now you can just get started without any setup process. So there&#8217;s both, it&#8217;s very useful for development teams, and it&#8217;s very useful for them to build stuff for the final users.</p>\n\n\n\n<p><strong>[Rich Tabor 00:04:21]</strong></p>\n\n\n\n<p>That&#8217;s great. I know you, and I have probably both been in the same scenario at WordCamps when you&#8217;re trying to get dev environments set up, and it takes, you know, the better half of the workshop to get to step one. So this is really gonna be interesting to see it, especially at WordCamp Europe, and to see it getting into action.</p>\n\n\n\n<p>Are you planning on going to WordCamp Europe this year?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:04:39]</strong></p>\n\n\n\n<p>Absolutely, I will have a table at Contributor Day, a WordPress Playground table. So yeah, everyone&#8217;s invited to come over. I&#8217;ll show you a lot of cool stuff. And then at WP Connect on Saturday at 10:00 AM, there will be a WordPress Playground session where you&#8217;ll be able to learn more and see some cool demos.</p>\n\n\n\n<p>And this will be a conversational format, so we&#8217;ll just have a nice chat.</p>\n\n\n\n<p><strong>[Rich Tabor 00:05:01]</strong></p>\n\n\n\n<p>Super cool. So how else can people find out a little bit more info about Playground and perhaps even get involved and contribute to the project?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:05:08]</strong></p>\n\n\n\n<p>There&#8217;s a developer.WordPress.org/playground website. There&#8217;s a link in a show notes where you&#8217;ll be able, like this is the perfect entry point to the entire rabbit hole of WordPress Playground.</p>\n\n\n\n<p>There&#8217;s a quite a few projects under the WordPress Playground umbrella, and they all live in a single GitHub repository where you can just find any issue that interests if you want to contribute and just start contributing. Also, there&#8217;s a Slack channel in WordPress org space called #meta-playground, and I highly encourage everyone interested in coming over to say hi.</p>\n\n\n\n<p>And probably one of the best places to ask questions and get acquainted with the community.</p>\n\n\n\n<p><strong>[Rich Tabor 00:05:54]</strong></p>\n\n\n\n<p>Oh, that&#8217;s great; I&#8217;m very intrigued about the project overall. I think that there&#8217;s an immense amount of potential, for WordPress Playground. Just last question here, like, where do you see the future of this project going? What is the most interesting application that hasn&#8217;t been done yet, or the things that are really gonna be the next level in unlocking Playground for everyone?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:06:12]</strong></p>\n\n\n\n<p>There&#8217;s quite a few. Imagine being able to go to WordPress.org and have a WordPress demo right then and there without having to download anything. Then you customize it, and you have a button to host your website anywhere or just to download it.</p>\n\n\n\n<p>Imagine having a live preview for all the themes and plugins in the directory and even in WordPress core, but these are sooner than later. Maybe like, let&#8217;s talk more grandiose, shall we? So there&#8217;s this term, 1 billion new users coming online in the next, like in the nearest future, and plenty of them doesn&#8217;t even own a desktop device. Maybe they have a mobile phone, maybe they have a tablet, maybe we&#8217;re talking about a young, prospective developer somewhere. And currently, if you don&#8217;t own a desktop device, you cannot contribute to the WordPress plugin ecosystem at all.</p>\n\n\n\n<p>Like, we&#8217;re seeing more and more of creating themes with no code, which is really exciting. But you cannot build the plugin, really. Well, with WordPress Playground. Suddenly you can do development on a mobile device. So development tools and code editors and just the entire suite of things we use as the developers on our desktop of devices like this may come online and be available in your browser.</p>\n\n\n\n<p>And if you&#8217;re on a train and you just have a phone with you, but you still want to learn, how to build a plugin, well, you&#8217;ll be able to do that. Furthermore, there&#8217;s a lot of exciting opportunities with ChatGPT, as in, well, here&#8217;s a WordPress running entirely on your device. So maybe if that&#8217;s connected to ChatGPT, you&#8217;ll be able to say, well, I like fish, or like, I want two columns and a photo of a racing car on top of it.</p>\n\n\n\n<p>And because ChatGPT can output HTML, we connect the two, and suddenly, you can build a website entirely in your browser using natural language.</p>\n\n\n\n<p><strong>[Rich Tabor 00:08:20]</strong></p>\n\n\n\n<p>Man, that&#8217;s, that&#8217;s really interesting. It really does unlock the next, potentially the next like, wave of innovation in the WordPress experience, especially removing all the complications of getting set up and actually seeing what&#8217;s there. I think that it really could, be huge for users every day.</p>\n\n\n\n<p><strong>[Adam Zielinski 00:08:38]</strong></p>\n\n\n\n<p>Oh, here&#8217;s one more. So, edge computing is big lately, and it&#8217;s going to be bigger in the future. WordPress Playground runs on this new technology called Web Assembly, and it just happened so that a bunch of edge computing providers allows you to run web assembly on their gear. So imagine having WordPress running entirely in edge infrastructure with no centralized server.</p>\n\n\n\n<p>Truly decentralized WordPress. It could be big for a well cost of operating, but also for speed, but also even further down in the future. Imagine downloading the actual, you know, even WordPress around time to your device and having the entire website on your phone. So then you know, you&#8217;re on a train, you enter a tunnel, but you can still browse that WooCommerce store and add things to your cart even though there is no range at all.</p>\n\n\n\n<p><strong>[Rich Tabor 00:09:32]</strong></p>\n\n\n\n<p>Wow, that&#8217;s, that&#8217;s pretty crazy. How far out there do you think something like that is?</p>\n\n\n\n<p><strong>[Adam Zielinski 00:09:37]</strong></p>\n\n\n\n<p>It&#8217;s hard to tell. I mean, technically, it is possible. There are a lot of challenges with regard to privacy, right? And data security for the edge computing case specifically. As for the development tools, there was a Cloud Fest hackathon earlier this year where I was with Daniel Bachhuber, also from Automattic, and we led this exciting project that brought the WordPress development environment into the browser using a couple of editors that are out there, and this is too much of an MVP for actual production use yet, but we got it working, and we build an actual plugin on a phone without internet access.</p>\n\n\n\n<p><strong>[Rich Tabor 00:10:19]</strong></p>\n\n\n\n<p>Wow. And that was just a hackathon, just hacking at it to see what you can get.</p>\n\n\n\n<p><strong>[Adam Zielinski 00:10:23]</strong></p>\n\n\n\n<p>Yeah, it was two and a half days.</p>\n\n\n\n<p><strong>[Rich Tabor 00:10:25]</strong></p>\n\n\n\n<p>Oh, that&#8217;s awesome. That&#8217;s really cool, man. Well, this has been quite a pleasure. Thanks, Adam, for chatting all about WordPress Playground. Folks, just be sure to check out developer.WordPress.org/playground to explore, experiment, and play with WordPress Playground.</p>\n\n\n\n<p>This has been awesome, Adam.</p>\n\n\n\n<p><strong>[Adam Zielinski 00:10:43]</strong></p>\n\n\n\n<p>Thank you so much for having me, Rich.</p>\n\n\n\n<p><strong>[Josepha Haden Chomphosy 00:10:45]</strong></p>\n\n\n\n<p>What a remarkable new way of working with and experiencing WordPress. I would love to be able to find ways across the project and ecosystem to help folks see what they&#8217;re getting into before they get into it, but also, who knows what the future holds for that project. Keep an eye on it.</p>\n\n\n\n<p>(Musical interlude)</p>\n\n\n\n<p><strong>[Josepha Haden Chomphosy 00:11:10]</strong></p>\n\n\n\n<p>That brings us to our small list of big things happening right now in the WordPress project. The first one is that the Kim Parel Memorial Scholarship for WordCamp US 2023 is open, and applications for it are the WordPress Foundation will once again be offering that scholarship for Travel to WordCamp US.</p>\n\n\n\n<p>It is for specifically for women in technology, women in the WordPress space. I&#8217;ll include a link to that in the show notes.</p>\n\n\n\n<p>The second thing is WordPress&#8217; 20th anniversary is still coming, as we heard in the last podcast.</p>\n\n\n\n<p>So we have reached over 100 events that are scheduled on or around May 27th, which is WordPress’ launch date. There is still time to find your closest location and attend one of those events. And probably, there&#8217;s also time to pull together an event of your own. Head on over to wp20.WordPress.net if you would like to see events in your area.</p>\n\n\n\n<p>And the third thing is WordCamp US 2023. I realize WordCamp Europe comes before that, but the programming team actually has a really interesting thing that they&#8217;re doing this year. They have some changes to the way that they are organizing the event and finding speakers for the event. But as always, they are working very hard to make sure it is an attendee-focused event.</p>\n\n\n\n<p>I&#8217;m gonna include a link or two to some announcements that are really worthwhile there. Head on over to the podcast page to see those. And that, my friends, is your small list of big things. Thank you for tuning in today for the WordPress Briefing. I&#8217;m your host, Josepha Haden Chomphosy. Thanks again to my guests, and I&#8217;ll see y&#8217;all in a couple of weeks.&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"14968\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"WordPress 6.2.2 Security Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://wordpress.org/news/2023/05/wordpress-6-2-2-security-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 20 May 2023 04:09:39 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=14974\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"WordPress 6.2.2 is now available!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Jonathan Desrosiers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5451:\"\n<h2 class=\"wp-block-heading\">WordPress 6.2.2 is now available!</h2>\n\n\n\n<p>The 6.2.2 minor release addresses <a href=\"https://core.trac.wordpress.org/query?milestone=6.2.2&amp;col=id&amp;col=summary&amp;col=status&amp;col=owner&amp;col=type&amp;col=priority&amp;col=milestone&amp;order=priority\">1 bug</a> and 1 security issue. Because this is a security release, it is recommended that you update your sites immediately. All versions since WordPress 5.9 have also been updated.</p>\n\n\n\n<p>WordPress 6.2.2 is a rapid response release to address a regression in 6.2.1 and further patch a vulnerability addressed in 6.2.1. The next major release will be<a href=\"https://make.wordpress.org/core/6-3/\"> version 6.3</a> planned for August 2023.</p>\n\n\n\n<p>The update process will begin automatically if you have sites that support automatic background updates.</p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.2.2.zip\">download WordPress 6.2.2 from WordPress.org</a> or visit your WordPress Dashboard, click “Updates,” and click “Update Now.”</p>\n\n\n\n<p>For more information on this release, please <a href=\"https://wordpress.org/support/wordpress-version/version-6-2-2\">visit the HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Security updates included in this release</strong></h2>\n\n\n\n<p>The security team would like to thank the following people for responsibly reporting vulnerabilities and allowing them to be fixed in this release.&nbsp;</p>\n\n\n\n<ul>\n<li>Block themes parsing shortcodes in user-generated data; thanks to Liam Gladdy of<a href=\"https://wpengine.com/\"> WP Engine</a> for reporting this issue.</li>\n</ul>\n\n\n\n<p>The issue above was originally patched in the 6.2.1 release, but needed further hardening here in 6.2.2. The Core team is thankful for the community in their response to 6.2.1 and collaboration on finding the best path forward for proper resolution in 6.2.2. The folks who worked on 6.2.2 are especially appreciative for everyone’s understanding while they worked asynchronously to get this out the door as quickly as possible.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a>.</p>\n\n\n\n<p>WordPress 6.2.2 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver security fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a>, <a href=\"https://profiles.wordpress.org/xknown/\">Alex Concha</a>, <a href=\"https://profiles.wordpress.org/antpb/\">Anthony Burchell</a>, <a href=\"https://profiles.wordpress.org/cbringmann/\">Chloé Bringmann</a>, <a href=\"https://profiles.wordpress.org/chriscct7/\">chriscct7</a>, <a href=\"https://profiles.wordpress.org/talldanwp/\">Daniel Richards</a>, <a href=\"https://profiles.wordpress.org/davidbaumwald/\">David Baumwald</a>, <a href=\"https://profiles.wordpress.org/ehtis/\">Ehtisham S.</a>, <a href=\"https://profiles.wordpress.org/gziolo/\">Greg Ziółkowski</a>, <a href=\"https://profiles.wordpress.org/priethor/\">Héctor Prieto</a>, <a href=\"https://profiles.wordpress.org/isabel_brison/\">Isabel Brison</a>, <a href=\"https://profiles.wordpress.org/audrasjb/\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/jeffpaul/\">Jeffrey Paul</a>, <a href=\"https://profiles.wordpress.org/johnbillion/\">John Blackbourn</a>, <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha</a>, <a href=\"https://profiles.wordpress.org/Clorith/\">Marius L. J.</a>, <a href=\"https://profiles.wordpress.org/matveb/\">Matias Ventura</a>, <a href=\"https://profiles.wordpress.org/mikeschroder/\">Mike Schroder</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc/\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/youknowriad/\">Riad Benguella</a>, <a href=\"https://profiles.wordpress.org/noisysocks/\">Robert Anderson</a>, <a href=\"https://profiles.wordpress.org/rmccue/\">Ryan McCue</a>, <a href=\"https://profiles.wordpress.org/Otto42/\">Samuel Wood (Otto)</a>, <a href=\"https://profiles.wordpress.org/coffee2code/\">Scott Reilly</a>, and <a href=\"https://profiles.wordpress.org/timothyblynjacobs/\">Timothy Jacobs</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> and <a href=\"https://wordpress.slack.com/archives/C051Z1SKBDZ\">#6-3-release-leads</a> channels. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p><em>Thanks to <a href=\'https://profiles.wordpress.org/cbringmann/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>cbringmann</a>, <a href=\'https://profiles.wordpress.org/davidbaumwald/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>davidbaumwald</a>, <a href=\'https://profiles.wordpress.org/chanthaboune/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>chanthaboune</a>, <a href=\'https://profiles.wordpress.org/jeffpaul/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>jeffpaul</a> for proofreading.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"14974\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"WordPress 6.2.1 Maintenance &amp; Security Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wordpress.org/news/2023/05/wordpress-6-2-1-maintenance-security-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 May 2023 18:32:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=14955\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:339:\"WordPress 6.2.1 is now available! This minor release features 20 bug fixes in Core and 10 bug fixes for the block editor. You can review a summary of the maintenance updates in this release by reading the Release Candidate announcement. This release also features several security fixes. Because this is a security release, it is [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Jb Audras\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7600:\"\n<h2 class=\"wp-block-heading\">WordPress 6.2.1 is now available!</h2>\n\n\n\n<p>This minor release features <a href=\"https://core.trac.wordpress.org/query?milestone=6.2.1&amp;group=component&amp;col=id&amp;col=summary&amp;col=status&amp;col=owner&amp;col=type&amp;col=priority&amp;col=milestone&amp;order=priority\">20 bug fixes in Core</a> and <a href=\"https://github.com/orgs/WordPress/projects/88\">10 bug fixes for the block editor</a>. You can review a summary of the maintenance updates in this release by reading the <a href=\"https://make.wordpress.org/core/2023/05/09/wordpress-6-2-1-rc1-is-now-available/\">Release Candidate announcement</a>.</p>\n\n\n\n<p>This release also features several security fixes. Because this is a security release, it is recommended that you update your sites immediately. All versions since WordPress 4.1 have also been updated.</p>\n\n\n\n<p>WordPress 6.2.1 is a short-cycle release. The next major release will be <a href=\"https://make.wordpress.org/core/6-3/\">version 6.3</a> planned for August 2023.</p>\n\n\n\n<p>If you have sites that support automatic background updates, the update process will begin automatically.</p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.2.1.zip\">download WordPress 6.2.1 from WordPress.org</a>, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”.</p>\n\n\n\n<p>For more information on this release, please <a href=\"https://wordpress.org/support/wordpress-version/version-6-2-1\">visit the HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Security updates included in this release</h2>\n\n\n\n<p>The security team would like to thank the following people for responsibly reporting vulnerabilities, and allowing them to be fixed in this release.</p>\n\n\n\n<ul>\n<li>Block themes parsing shortcodes in user generated data; thanks to Liam Gladdy of <a href=\"https://wpengine.com/\">WP Engine</a> for reporting this issue</li>\n\n\n\n<li>A CSRF issue updating attachment thumbnails; reported by <a href=\"https://johnblackbourn.com/\">John Blackbourn</a> of the WordPress security team</li>\n\n\n\n<li>A flaw allowing XSS via open embed auto discovery; reported independently by Jakub Żoczek of <a href=\"https://research.securitum.com/\">Securitum</a> and during a third party security audit</li>\n\n\n\n<li>Bypassing of KSES sanitization in block attributes for low privileged users; discovered during a third party security audit.</li>\n\n\n\n<li>A path traversal issue via translation files; reported independently by Ramuel Gall &amp; Matt Rusnak at Wordfence, and during a third party security audit.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/mamaduka/\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a> and <a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>.</p>\n\n\n\n<p>WordPress 6.2.1 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance and security fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p class=\"is-style-wporg-props-long\"><a href=\"https://profiles.wordpress.org/adamsilverstein/\">Adam Silverstein</a>, <a href=\"https://profiles.wordpress.org/wildworks/\">Aki Hamano</a>, <a href=\"https://profiles.wordpress.org/amin7/\">amin</a>, <a href=\"https://profiles.wordpress.org/azaozz/\">Andrew Ozz</a>, <a href=\"https://profiles.wordpress.org/andrewserong/\">Andrew Serong</a>, <a href=\"https://profiles.wordpress.org/oandregal/\">André</a>, <a href=\"https://profiles.wordpress.org/aristath/\">Ari Stathopoulos</a>, <a href=\"https://profiles.wordpress.org/bph/\">Birgit Pauli-Haack</a>, <a href=\"https://profiles.wordpress.org/chiragrathod103/\">Chirag Rathod</a>, <a href=\"https://profiles.wordpress.org/costdev/\">Colin Stewart</a>, <a href=\"https://profiles.wordpress.org/talldanwp/\">Daniel Richards</a>, <a href=\"https://profiles.wordpress.org/davidbaumwald/\">David Baumwald</a>, <a href=\"https://profiles.wordpress.org/davidbinda/\">David Biňovec</a>, <a href=\"https://profiles.wordpress.org/dmsnell/\">Dennis Snell</a>, <a href=\"https://profiles.wordpress.org/shagors/\">devshagor</a>, <a href=\"https://profiles.wordpress.org/dhrumilk/\">Dhrumil Kumbhani</a>, <a href=\"https://profiles.wordpress.org/ocean90/\">Dominik Schilling</a>, <a href=\"https://profiles.wordpress.org/ellatrix/\">Ella</a>, <a href=\"https://profiles.wordpress.org/mamaduka/\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/isabel_brison/\">Isabel Brison</a>, <a href=\"https://profiles.wordpress.org/audrasjb/\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/joedolson/\">Joe Dolson</a>, <a href=\"https://profiles.wordpress.org/joen/\">Joen A.</a>, <a href=\"https://profiles.wordpress.org/johnbillion/\">John Blackbourn</a>, <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/juanmaguitar/\">JuanMa Garrido</a>, <a href=\"https://profiles.wordpress.org/jrf/\">Juliette Reinders Folmer</a>, <a href=\"https://profiles.wordpress.org/kevin940726/\">Kai Hao</a>, <a href=\"https://profiles.wordpress.org/trepmal/\">Kailey (trepmal)</a>, <a href=\"https://profiles.wordpress.org/mdxfr/\">Marc</a>, <a href=\"https://profiles.wordpress.org/marineevain/\">Marine EVAIN</a>, <a href=\"https://profiles.wordpress.org/mattwiebe/\">Matt Wiebe</a>, <a href=\"https://profiles.wordpress.org/mukesh27/\">Mukesh Panchal</a>, <a href=\"https://profiles.wordpress.org/nendeb55/\">nendeb</a>, <a href=\"https://profiles.wordpress.org/ndiego/\">Nick Diego</a>, <a href=\"https://profiles.wordpress.org/nickpap/\">nickpap</a>, <a href=\"https://profiles.wordpress.org/ntsekouras/\">Nik Tsekouras</a>, <a href=\"https://profiles.wordpress.org/pavanpatil1/\">Pavan Patil</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc/\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/pouicpouic/\">pouicpouic</a>, <a href=\"https://profiles.wordpress.org/youknowriad/\">Riad Benguella</a>, <a href=\"https://profiles.wordpress.org/welcher/\">Ryan Welcher</a>, <a href=\"https://profiles.wordpress.org/coffee2code/\">Scott Reilly</a>, <a href=\"https://profiles.wordpress.org/sergeybiryukov/\">Sergey Biryukov</a>, <a href=\"https://profiles.wordpress.org/sabernhardt/\">Stephen Bernhardt</a>, <a href=\"https://profiles.wordpress.org/tmatsuur/\">tmatsuur</a>, <a href=\"https://profiles.wordpress.org/tobiasbg/\">TobiasBg</a>, <a href=\"https://profiles.wordpress.org/hellofromtonya/\">Tonya Mork</a>, <a href=\"https://profiles.wordpress.org/ugyensupport/\">Ugyen Dorji</a>, <a href=\"https://profiles.wordpress.org/westonruter/\">Weston Ruter</a>, and <a href=\"https://profiles.wordpress.org/zieladam/\">zieladam</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> and <a href=\"https://wordpress.slack.com/archives/C051Z1SKBDZ\">#6-3-release-leads channels</a>. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Thanks to <a href=\'https://profiles.wordpress.org/sergeybiryukov/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>sergeybiryukov</a> for proofreading.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"14955\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"WP Briefing: Episode 55: Happy Anniversary, WordPress!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://wordpress.org/news/2023/05/episode-55-happy-anniversary-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 May 2023 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=14949\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:217:\"Join WordPress Executive Director Josepha Haden Chomphosy in the 55th episode of the WordPress Briefing as she looks back at the 20 years of WordPress and how the open source community made WordPress what it is today.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:60:\"https://wordpress.org/news/files/2023/05/WP-Briefing-055.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15017:\"\n<p>Join WordPress Executive Director Josepha Haden Chomphosy in the 55th episode of the WordPress Briefing as she looks back at the 20 years of WordPress and how the open source community made WordPress what it is today.</p>\n\n\n\n<p><em><strong>Have a question you’d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@wordpress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/04/25/the-benefits-of-prioritizing-and-measuring-performance-in-wordpress-6-2/\">The benefits of prioritizing and measuring performance in WordPress 6.2</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/04/14/wordpress-6-3-planning-proposal-call-for-volunteers/\">WordPress 6.3 Planning Proposal &amp; Call for Volunteers</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/04/07/preparing-for-the-next-women-nonbinary-release-squad/\">Preparing for the Next Women &amp; Nonbinary Release Squad</a></li>\n\n\n\n<li>WordCamp Europe: \n<ul>\n<li><a href=\"https://europe.wordcamp.org/2023/call-for-volunteers/\">Call for volunteers</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/test/2023/04/24/table-leads-needed-for-wceu-2023-contributor-day/\">Table Leads Needed for WCEU 2023 Contributor Day</a></li>\n</ul>\n</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/polyglots/2023/04/24/defining-the-polyglots-contributor-ladder/\">Defining the Polyglots contributor ladder</a><br></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcript</h2>\n\n\n\n<span id=\"more-14949\"></span>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:00]&nbsp;</p>\n\n\n\n<p>Hello everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress Open Source project, some insight into the community that supports it, and get a smallest of big things coming up in the next two weeks.</p>\n\n\n\n<p>I&#8217;m your host, Josepha Haden Chomphosy. Here we go.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:40]&nbsp;</p>\n\n\n\n<p>In case you hadn&#8217;t heard yet. WordPress is celebrating its 20th anniversary on May 27th.&nbsp;</p>\n\n\n\n<p>There are a lot of celebrations and parties happening all across the world, hopefully with cake, because we all know that a party without cake is just a meeting and no one wants a year-long meeting about how old you are.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:00:59]&nbsp;</p>\n\n\n\n<p>But if you&#8217;ve not yet joined the celebrations, there&#8217;s still time to share your favorite WordPress merch, your favorite WordCamp memory, host a whole dang party if you want to, or share a video to post on wp20.wordpress.net. I&#8217;ve got links to everything you need in the show notes. So if you haven&#8217;t done it yet, you can do that while you listen to today&#8217;s episode.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:14]&nbsp;</p>\n\n\n\n<p>I&#8217;ve got links to everything you need in the show notes. So if you haven&#8217;t done it yet, you can do that while you listen to today&#8217;s episode.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:22]&nbsp;</p>\n\n\n\n<p>Today, WordPress is the leading CMS in the market. And according to W3Tech&#8217;s it powers 43% of the web. And that&#8217;s like 35% of the top 10,000 sites that are built using this software. And sometimes, that&#8217;s as a website, sometimes as a framework, but always as a way for people and businesses to find a space on the web to call their own.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:01:45]&nbsp;</p>\n\n\n\n<p>In 2021. The first-ever study on the WordPress ecosystem gave us an idea of just how large our ecosystem is. We already kind of had a sense that millions of people make a living through WordPress because we know that we are supporting small business owners and freelancers all the way out to agencies and content creators.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:02:06]&nbsp;</p>\n\n\n\n<p>But according to that study, WordPress at the time was powering 82 million websites and enabled an estimated economy of $597 billion. The success of an economy like this and various other alternative economies hinges on the success of invisible open source software that powers the web, just like WordPress, that has a tonne of growth and a lot of wins since that first Cafe Log fork way back in 2003.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:02:37]&nbsp;</p>\n\n\n\n<p>And WordPress could just say pencils down, everybody. Good job, team, and just kind of watch what comes next. But I&#8217;ve never met a word processor, emboldened as we are by our belief in open source freedoms, who stepped away from a challenge worth facing the recognition that everyone should have those freedoms whether they know they exist or not. Because I know that no one cares as much about open source freedoms as open source maintainers. But the recognition that everyone has the right to them anyway is built into the foundations of what WordPress is and who WordPress is.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:13]</p>\n\n\n\n<p>There are big plans for WordPress future, many of which are grounded in the promise of a new block editor within WordPress that aims to lower the barriers to entry for people at any point in their learning curve. So let&#8217;s take a look at what this means for WordPress, the software, and follow up about what it means for the WordPress community.&nbsp;</p>\n\n\n\n<p>&nbsp;[Josepha Haden Chomphosy 00:03:31]</p>\n\n\n\n<p>Firstly, the software right at the end of 2018, the Gutenberg editor was merged into WordPress Core. And it&#8217;s subverted the way that people had always managed their content. It brought with it this new concept of site building that focused on blocks as the primary mode of creation. It was modular and required very little code knowledge.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:53]</p>\n\n\n\n<p>Arguably also very little skill with design. Although if you&#8217;ve ever seen me tried to design something with blocks, you will know it takes some skill. But still, the ultimate goal was to make those fundamental user interactions of managing the block and apply them in any place you could manage your site using WordPress.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:03:53]</p>\n\n\n\n<p>And if you think about the possibility to create media-rich content without having to work with shortcode, without having to know HTML workarounds, it opens the opportunity for many of us in the WordPress community to own our digital presence. In case it wasn&#8217;t already clear, this, my friends, is an audacious project, and it&#8217;s even more so if you remember that we have this existing and massive ecosystem that is enabled and empowered by our software.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:04:42]</p>\n\n\n\n<p>And as we look forward to the third phase of the Gutenberg Project, collaborative editing inside a WordPress installation will soon be a reality, which if you are like me and you never work on a website alone, you&#8217;re probably just dying to have. I say all this not to toot the horn have WordPress or belabor our success but rather to emphasize the importance of what I&#8217;m going to say next, which is how this CMS got to where it is, namely through the work of the community.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:05:12]</p>\n\n\n\n<p>WordPress has survived, and I would dare to say thrived through decades of constant economic, cultural, and technological shifts. And I believe that the thing that keeps us innovating fast enough to stay relevant but slow enough to be ethical, is how the community actively engages with the open source project.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:05:32]</p>\n\n\n\n<p>We know that our strength is directly tied to the resilience of our contributors. And we know that the software we ship is shaped by the people who are willing to tell us what they love, what they hate, and what they hope to see. When the WordPress project started, we mainly had code contributions as a way to give back, but over time, the project has grown to include contributions to learning, community building, and translations, among other things, but all of that exists alongside the CMS-focused contributions.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:06:03]</p>\n\n\n\n<p>Because WordPress as an organization understands that it is an integral part of an ecosystem of 1000s of global companies and millions of individual people who are building careers, starting businesses, learning new skills, and becoming part of something meaningful. I know that I talk just all the time about the greatness of WordPress as a software and community, which makes sense.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:06:29]</p>\n\n\n\n<p>I really do love the work I do with you all. But I am equally in awe of this open-hearted journey of disruption that WordPress represents as an open source project. WordPress and its community is part of a long line of disruptors; blogs made publishing available to everyone, which maybe doesn&#8217;t sound like a big deal right now because you&#8217;ve been around blogging forever.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:06:51]</p>\n\n\n\n<p>You&#8217;ve been able to just put your thoughts on the internet with almost no effort for as long as you have known the internet existed, but WordPress, at the time, was and honestly remains the low code open source CMS of choice. It has been for years. And so, let me backtrack you through the 10,000-foot milestones of our journey here.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:07:14]</p>\n\n\n\n<p>Gutenberg has been around since 2013. It&#8217;s 10 years. I know, don&#8217;t get scared, we&#8217;re celebrating 20 years. So it&#8217;s been around for half of our time as a concept. Open source as a concept was formalized in the 1980s. Though it definitely has been around longer than that as a concept and a way of working.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:07:34]</p>\n\n\n\n<p>And this low-code, no-code movement that we hear about from time to time that has been around since the 1970s, and just because we first became aware of it in the 1970s doesn&#8217;t mean that that&#8217;s when it actually first was discussed or thought about or used. Which means that you are in this moment, decades deep into projects that changed our entire understanding of the web.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:07:59]</p>\n\n\n\n<p>So grab a slice of cake, and raise a glass to 20 great years of WordPress, and I am going to raise a glass to 20 more years of continuing our journey together.</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:17]</p>\n\n\n\n<p>Which brings us effervescently to the small list of big things. Yeah, I said effervescently.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:24]</p>\n\n\n\n<p>So there are a lot of things happening in the WordPress project over the next couple of weeks. There is a lot of testing going on. There are a lot of releases that are getting underway. There are events and things. So here&#8217;s my rundown of stuff you should take a look at.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:38]</p>\n\n\n\n<p>So firstly, there is a post out about performance improvements from 6.2. That is just inviting an open discussion so that we can get more of those improvements in better shape to get into the 6.3 release. And speaking of the 6.3 release that is coming, just last week, we announced the release squad that we have.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:08:58]</p>\n\n\n\n<p>It is an extra heavy release squad because we also are working toward the 6.4 release just at the same time. So there&#8217;s the folks who are running the 6.3 release, and they have committed to working openly and in public channels as much as possible so that the 6.4 folks have a chance to really take a look at what goes into a release, the questions that we ask, the philosophies we believe in, and then that 6.4 release oil pick up probably, my guess is August-ish, mid-August or so.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:09:32]</p>\n\n\n\n<p>That 6.4 release is specifically going to be made up entirely of diverse genders. People that we historically see are underrepresented in technology, but as always, we accept contributions from everyone for all releases.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:09:48]</p>\n\n\n\n<p>The third thing is that we have WordCamp Europe coming up, that is June 8 and 10th. So a little bit past the two-week mark.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:09:54]</p>\n\n\n\n<p>However, there is a final call for volunteers for anyone who wants to be able to help at the event. I personally have always enjoyed doing that kind of volunteer work. It helps you get to know your community even a bit better. And I don&#8217;t know; I&#8217;m just kind of an extroverted people person. So, of course, I always want to volunteer, but that call is still open. And they&#8217;re in the last phases of that.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:10:17]</p>\n\n\n\n<p>There is also a team or two that needs some help with getting leads for the contributor day that happens leading up to WordCamp. Europe, I know that the testing team needs a lead for the table, and so if you enjoy the process of triaging or testing or helping people get their environment set up, that is a great opportunity.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:10:37]</p>\n\n\n\n<p>And the final thing on my small, my big small list of big things is that we have a kind of a review of the currently defined contributor ladder for the Polyglots team. There are a number of posts over the years where we talk about the ways that people move through being a contributor.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:10:57]</p>\n\n\n\n<p>One of the things that we know about almost all contributor ladders is that there&#8217;s no time requirement between the steps, but in general, it functions like a ladder. So you do have to have, like, rung one. And then, rung two, if you try to skip from rung one to rung three, you will have a lot of difficulty.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:11:17]</p>\n\n\n\n<p>Not impossible, but it&#8217;s harder than going 1, 2, 3 In the normal sequential order. And so that&#8217;s a whole discussion that&#8217;s happening over there. There&#8217;s a link to all of these things in the show notes.&nbsp;</p>\n\n\n\n<p>[Josepha Haden Chomphosy 00:11:28]</p>\n\n\n\n<p>And that, my friends, is your small list of big things. Thank you for tuning in today for the WordPress Briefing. 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The total number of questions was reduced to 29 from nearly 100, socio-economic questions were mostly removed, and the Likert scale was introduced. These updates were intended to increase the completion rate of the survey, enable a more efficient and structured analysis of these data, and position the survey to best gauge the topics that matter most to the WordPress community.</p>\n\n\n\n<p>My goal is that the input received via the survey helps inform initiatives and focus areas for WordPress in the near term, along with other signals, such as conversations in the community, the Making WordPress blogs, and events. Such data play a key role in shaping the direction and strategy of the project and measuring progress in focus areas.</p>\n\n\n\n<h1 class=\"wp-block-heading\">2022 Highlights</h1>\n\n\n\n<p>The 2022 edition of the survey experienced a 26% increase in completion rate, however, submissions decreased by 56% to roughly 3400, including about 800 contributors. For the 2023 survey, promotion will be increased, hopefully counteracting the declining submissions.</p>\n\n\n\n<p>Here are some key takeaways:</p>\n\n\n\n<ul>\n<li>The survey shows an increased usage of blocks and the new site editor (versus the classic editor), which shouldn’t come as a surprise since the default theme is now a block theme.&nbsp;</li>\n\n\n\n<li>22% of respondents have only used WordPress for a year or less. Those responding to the survey are also getting a bit older, with fewer responses from those under 40 than in prior years.</li>\n\n\n\n<li>1 in 5 respondents learned about WordPress from a coworker, and about the same percentage from using a search engine.&nbsp;</li>\n\n\n\n<li>In 2022, WordPressers continued to learn about WordPress (68%), taught others about WP (48%), and built sites for others (55%).</li>\n\n\n\n<li>WordPressers choose the CMS platform because it’s open source (62%), flexible (47%), low risk (45%), cost-effective (45%), and has a positive reputation (41%).</li>\n\n\n\n<li>57% of survey participants obtained news and training directly from <a href=\"http://wordpress.org\">WordPress.org</a>. While that is the primary source, other sites remain very important: search engines (46%), YouTube (40%), other WordPress communities (35%), and social media (30%)</li>\n\n\n\n<li>The overwhelming majority of respondents don’t regularly use other CMS platforms, and 21% of respondents use none of the top 20 WordPress plugins.&nbsp;</li>\n\n\n\n<li>Respondents continue to state that “WordPress is as good as or better than other CMS platforms,” with 68% agreeing. Elements that respondents feel are the best aspects of WordPress include “ease of use,” “flexibility,” and/or “plugin options,” all about 30% each. When asked about the most frustrating elements of WordPress, 1 in 5 said, “nothing,” while approximately 30% referenced difficulties with site editing / Gutenberg.</li>\n\n\n\n<li>The overall contributor experience remains positive and something I continue to care about deeply. 64% shared they had a positive experience, and 24% viewed their experience as “neutral.” Contributors also feel welcome at the same percentages (64% agree and 24% are neutral).</li>\n</ul>\n\n\n\n<h1 class=\"wp-block-heading\">What’s Planned for 2023</h1>\n\n\n\n<p>In the next iteration of the survey, the plan is to improve the language options for completing the survey and continue investing in refining the questions and how they are asked. It is important to be mindful that completing a survey takes time, so we want to make sure community members are being asked questions that help WordPress the most.&nbsp;</p>\n\n\n\n<p>The tentative plan is to launch the 2023 edition in August. This will set up an opportunity for the 2023 results and, most importantly, your input to inform planning for 2024’s key initiatives and focus areas. The community’s feedback is vitally important to the success and direction of the project. Moving the survey to earlier in the year can positively affect planning and dialogue.</p>\n\n\n\n<p><a href=\"https://wordpress.org/news/files/2023/05/2022-Annual-Survey-Final.pdf\">View the 2022 Slide Deck</a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em>Big thank you to <a href=\'https://profiles.wordpress.org/dansoschin/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>dansoschin</a> for the analysis and editorial support. 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More than 2,500 individuals from 94 countries came together in person or through the live stream to participate in a remarkable three-day event (plus Contributor Day) filled with talks, networking, and learning opportunities. The event concluded on June 10 with a captivating keynote address by WordPress co-founder <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a>, Executive Director <a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a>, and Gutenberg Product Architect <a href=\"https://profiles.wordpress.org/matveb/\">Matías Ventura</a>, who highlighted the advancements and upcoming milestones of the WordPress Project.</p>\n\n\n\n<p>One significant update shared during the keynote was the successful reactivation of WordCamps. This time last year, we organized eight in-person WordCamps, and by the end of 2022, the number had risen to 23. Thanks to the enthusiasm and involvement of the WordPress community, we are already on track to organize 25 WordCamps in the first half of this year alone.&nbsp;</p>\n\n\n\n<p>Josepha also emphasized the importance of the upcoming Community Summit on August 22-23. This in-person gathering brings contributors together across the WordPress open source project, fostering cross-project discussions vital for future growth and sustainability. For more information, visit the official <a href=\"https://communitysummit.wordcamp.org/2023/\">Community Summit website</a>.</p>\n\n\n\n<img src=\"https://i0.wp.com/wordpress.org/news/files/2023/06/Five-for-the-Future-WCEU-1.png?resize=585%2C365&ssl=1\" alt=\"Total contributors: 7788 (737 new)\nContributors pledged to 5ftF: 780 (95 new)\n152 companies total with confirmed contributors (30 new)\" class=\"wp-image-15171\" width=\"585\" height=\"365\" />\n\n\n\n<p>Discussing the <a href=\"https://wordpress.org/five-for-the-future/\">Five for the Future</a> (5ftF) program, Josepha highlighted the impressive growth in active contributors and company pledges over the past year. 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This session highlighted how the WordPress community innovates, iterates, and continually improves to create a better platform for today and tomorrow.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<p>Join the global community and be part of the WordPress journey toward a brighter future!</p>\n\n\n\n<p><em>Special thanks to <a href=\"https://profiles.wordpress.org/cbringmann/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>cbringmann</a> and <a href=\"https://profiles.wordpress.org/eidolonnight/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>eidolonnight</a> for review and collaboration</em>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 10 Jun 2023 22:21:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Jonathan Pantani\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Matt: Whoop Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:22:\"https://ma.tt/?p=87066\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"https://ma.tt/2023/06/whoop-podcast/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1293:\"<p><a href=\"https://www.whoop.com/\">Whoop</a> is an excellent biometrics bracelet I&#8217;ve been wearing for a few months since my friend <a href=\"https://jaimewaydo.com/\">Jaime Waydo</a> joined as their CTO. After many years of being very <a href=\"https://www.garmin.com/en-US/p/621922\">in the Garmin 945 camp</a>, I now do an <a href=\"https://www.apple.com/apple-watch-ultra/\">Apple Ultra</a> for all the smart stuff, and Whoop for all the great sleep, HRV, and recovery information that I use to be aware of my energy levels throughout the day, complemented by the <a href=\"https://www.risescience.com/\">Rise sleep and energy tracker app</a>. This has been my ideal combo. </p>\n\n\n\n<p>The founder and CEO of Whoop, <a href=\"https://twitter.com/willahmed\">Will Ahmed</a>, interviewed me for their podcast, which we covered for a more mainstream audience my passion for open source and creating an open ecosystem for a web, how I got started as an entrepreneur, how <a href=\"https://automattic.com/\">Automattic</a> hires, growth mindset and mental clarity, working with <a href=\"https://artofaccomplishment.com/about/\">Joe Hudson</a> as an executive coach, and day-to-day routine (or lack thereof, sometimes).</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n<div>    <div></div>    </div>\n</div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 09 Jun 2023 00:21:10 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"Post Status: Launching a WordPress Product in Public: Session 16\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://poststatus.com/?p=149596\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://poststatus.com/launching-a-wordpress-product-in-public-session-16/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:42284:\"<p><a href=\"https://poststatus.com/planet/feed/#h-transcript\">Transcript</a> ↓</p>\n\n\n\n<p>In this episode, <a href=\"https://twitter.com/corymiller303\">Cory Miller</a> and <a href=\"https://twitter.com/coreymaass\">Corey Maass</a> explore the delicate balance between professionalism and creativity in branding and marketing. They also discuss the importance of incorporating feedback into the product development process, utilizing user testing and testimonials to refine features and continually improve. The impact of their collaborative efforts has led to clarity around the momentum of partnering can bring to the creative process.</p>\n\n\n\n<p><strong>Top Takeaways:</strong></p>\n\n\n\n<ul>\n<li><strong>Balancing Professionalism and Creativity</strong>. The balance between professionalism and creativity in branding and marketing can be difficult. Even for playful, fun brands, there is a need to maintain a level of professionalism. Clean designs, corporate markets, and conveying value to potential customers are important.</li>\n\n\n\n<li><strong>Using Feedback for Product Refinement</strong>. There is value in receiving feedback and incorporating it into the product development process. User testing, testimonials, and refining the features offer continual improvement opportunities. Creating a product that meets the needs of the target audience and continually improving it based on user feedback requires commitment.</li>\n\n\n\n<li><strong>Leveraging Collaboration for Productivity</strong>. The productive nature of collaboration and bouncing ideas off each other is energizing. Take time to brainstorm, make suggestions, and provide insights that contribute to refining the product and marketing strategies with your teams. A collaborative approach helps generate new ideas, solve problems, and keep the momentum flowing.</li>\n</ul>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\" id=\"h-mentioned-in-the-show\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f517.png\" alt=\"🔗\" class=\"wp-smiley\" /> Mentioned in the show:</h3>\n\n\n\n<ul>\n<li><a href=\"https://crop.express/\">Crop.Express</a></li>\n\n\n\n<li><a href=\"https://www.omgimg.net/\">OMGIMG</a></li>\n\n\n\n<li><a href=\"https://openai.com/blog/chatgpt\">ChatGPT</a></li>\n\n\n\n<li><a href=\"https://central.wordcamp.org/\">WordCamp</a></li>\n\n\n\n<li><a href=\"https://twitter.com/lindseymillerwp\">Lindsey Miller</a></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading eplus-wrapper\" id=\"h-you-can-follow-post-status-and-our-guests-on-twitter\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f426.png\" alt=\"🐦\" class=\"wp-smiley\" /> You can follow Post Status and our guests on Twitter:</h3>\n\n\n\n<ul class=\"eplus-wrapper\">\n<li><a href=\"http://twitter.com/coreymaass\">Corey Maass</a></li>\n\n\n\n<li><a href=\"https://twitter.com/corymiller303\">Cory Miller</a> (CEO, <a href=\"https://twitter.com/post_status\">Post Status</a>)</li>\n\n\n\n<li><a href=\"https://twitter.com/lemonadecode\">Olivia Bisset</a> (Intern, <a href=\"https://twitter.com/post_status\">Post Status</a>)</li>\n</ul>\n\n\n\n<p class=\"eplus-wrapper has-background\">The <strong>Post Status Draft</strong> podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f4dd.png\" alt=\"📝\" class=\"wp-smiley\" /><br /><br /><a href=\"https://poststatus.com/category/post-status-podcasts/\" target=\"_blank\" rel=\"noreferrer noopener\">Browse our archives</a>, and don’t forget to subscribe via <a href=\"https://itunes.apple.com/us/podcast/post-status-draft-wordpress/id976403008\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes</a>, <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8ySkU5c2M4UA\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts</a>, <a href=\"https://www.youtube.com/c/PostStatus\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube</a>, <a href=\"http://www.stitcher.com/podcast/krogsgard/post-status-draft-wordpress-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher</a>, <a href=\"https://wordpress-post-status-draft-podcast.simplecast.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplecast</a>, or <a href=\"https://feeds.simplecast.com/2JE9sc8P\">RSS</a>. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f3a7.png\" alt=\"🎧\" class=\"wp-smiley\" /></p>\n\n\n\n<h2 class=\"wp-block-heading eplus-wrapper\" id=\"h-transcript\">Transcript</h2>\n\n\n\n<h2 class=\"wp-block-heading\">Session 16 Corey &amp; Cory Launch a WordPress Product Live</h2>\n\n\n\n<p><strong>C&amp;C 16</strong></p>\n\n\n\n<p>[00:00:00] <strong>Corey Maass:</strong> Everything sounds like a country song.</p>\n\n\n\n<p>Working from Panera.</p>\n\n\n\n<p>Good, I got that</p>\n\n\n\n<p>screaming live on.</p>\n\n\n\n<p>Apparently country music for me is all, um, ing. Yeah. Is all, uh, what was that show? Beverly Hillbillies. Oh man. Classic. You can tell I don&#8217;t listen to country music. Well, I&#8217;m&nbsp;</p>\n\n\n\n<p>[00:00:42] <strong>Cory Miller:</strong> from Oklahoma, so it&#8217;s kind of wired in.&nbsp;</p>\n\n\n\n<p>[00:00:46] <strong>Corey Maass:</strong> Yes, you&#8217;d have to.</p>\n\n\n\n<p>[00:00:50] <strong>Cory Miller:</strong> We got song Dance by Corey. This is a great way to start a webinar. Section 16, launching a product. What is on our agenda, my friend? I think I have some two things. Logo and website.&nbsp;</p>\n\n\n\n<p>[00:01:10] <strong>Corey Maass:</strong> What&#8217;s on your, uh, for me, the big thing is I. Wound up doing a couple of pretty good re refactors again, of the plugin. Um, I, in in particular, I coded myself into a corner or had coded myself into a corner and then, um, putting things over.</p>\n\n\n\n<p>So there&#8217;s, there&#8217;s sort of two versions of. In, in coding parlance you have instances of things, right? So there&#8217;s sort of two instances of the app. Um, one is sitewide and then one is per post or per. Per object. So attached to a podcast episode or attached to a post article or attached to something, you wanna have images, um, and then attached to the entire site, which in WordPress, there is no site thing.</p>\n\n\n\n<p>Um, so there&#8217;s, you know, these sort of two instances of apps and I had done a lot of coding initially. Where I had abstracted out for these two instances and then done a bunch of refactoring based on our conversations for the site-wide instance, and then porting that back over to apply to posts and things.</p>\n\n\n\n<p>Um, it all broke, um, or I encoded myself into a corner in a number of ways. So I wound up just ripping it all out and simplifying it. So we&#8217;re real close. Um, but I&#8217;m between, uh, allergies and, uh, life getting in the way. I&#8217;ve been feeling a little burned out. Um, I messaged you the other night like I have, uh, you can hear me sniffle and, um, Yeah, and in insomnia that I suffer from once in a while.</p>\n\n\n\n<p>And so I&#8217;m staying up all night coding, which is not, I&#8217;m, I&#8217;m coding because I&#8217;m up all night. I&#8217;m not staying up all night coding. But it, because of that, I tend to like burn out and I&#8217;m, I&#8217;ve also, I&#8217;ve solved these problems four times now. I just need to keep cleaning them up and keep revising them. So the truth is I&#8217;m taking a couple of days away from the project.</p>\n\n\n\n<p>But we&#8217;re close. I mean, I keep saying that week after week, but um, I do think that we&#8217;re, as soon as we get a logo locked down, which helps to find colors and styles, which helps to find the website, it also lets me go back into the app and plug in the logo in a couple of places and then, you know, it&#8217;s sort of branding complete version 0 0 1.</p>\n\n\n\n<p>And then, you know, I think we can roll from there.&nbsp;</p>\n\n\n\n<p>[00:04:01] <strong>Cory Miller:</strong> Okay. Um, that&#8217;s, that&#8217;s a great update. And then transitioning to the logo for a second. So it just made me think as I&#8217;m, I want, I want to talk through those logos that we were just talking through on Slack. I&#8217;ll screen share those in a second, but it just made me think I&#8217;m doing this horizontal one particularly.</p>\n\n\n\n<p>Mm-hmm. With the designer. And what are the needs for plugin? Like, do we need just a logo mark, for instance? Brandmark, whatever do we need to, what, what kind of ratios and sizes do you need?&nbsp;</p>\n\n\n\n<p>[00:04:33] <strong>Corey Maass:</strong> Right. I, the, the, the one that I, we were talking about the most just a minute ago is horizontal omg i m g next to each other.</p>\n\n\n\n<p>Um,</p>\n\n\n\n<p>sorry. Um, oh, now we know all your secrets. So, uh, This one. I like the font choice, but the graphic is kind of meh, like it&#8217;s been done before. I like the colors. Um, this one I like conceptually better and I dropped in a few notes. I honestly think that they should take the font from the first one and do this treatment to it, simplifying it, taking out the drop shadow.</p>\n\n\n\n<p>And I liked your suggestion of switch or reversing it. Um, and then the color&#8217;s up here. Exactly. So it&#8217;s bigger and bold. Yeah. And then, and then honestly, I think that&#8217;s good enough. Um, okay. The, so yeah, if they swap out the, the, the font, cuz then it&#8217;ll be, the font feels more square, big and bold, simple. And, and at that point, what I guess I anticipate doing is if you&#8217;ve got OMG next to img, um, it&#8217;s easy enough to put one on top of the other.</p>\n\n\n\n<p>So you might actually tell them like, you know, here are our notes and please com create one that is horizontal as they&#8217;re doing now, but, but one that&#8217;s stacked with OMG over img. So maybe the OMG is, is in color and the IMG is in black or something. Um, but honestly, that way we&#8217;ve got. I think we, we cover our bases, right?</p>\n\n\n\n<p>We&#8217;ve got a horizontal version and we&#8217;ve got a essentially a square version. Hey, you&#8217;re wondering if I&nbsp;</p>\n\n\n\n<p>[00:06:29] <strong>Cory Miller:</strong> remembered? I&#8217;m sharing&nbsp;</p>\n\n\n\n<p>[00:06:30] <strong>Corey Maass:</strong> my screen. I, I did. Yeah. I see that</p>\n\n\n\n<p>this is the true ride along entrepreneur ride along.</p>\n\n\n\n<p>I like that ride along. Oh yeah. There&#8217;s a, a subreddit called Entrepreneur Ride Along.</p>\n\n\n\n<p>It&#8217;s not a great subreddit, but I, I like the, I like the gist of it and some of it there occasionally. There&#8217;s a good question or a good post.</p>\n\n\n\n<p>And honestly, I, I will, I think instead of gray, it should be, it should be black and white, so it&#8217;s color going, but it, but we don&#8217;t, we can, I can change that when we get it. That&#8217;s fine. Yeah.</p>\n\n\n\n<p>Okay. So yeah, use that font, flip it upside down. Um, remove the drop shadow. I don&#8217;t, I don&#8217;t like that. The 3D effect of it doesn&#8217;t do anything for me,</p>\n\n\n\n<p>man.&nbsp;</p>\n\n\n\n<p>[00:08:16] <strong>Cory Miller:</strong> I&#8217;m looking at where are you seeing shadow, like right here.&nbsp;</p>\n\n\n\n<p>[00:08:19] <strong>Corey Maass:</strong> Yeah, so that bar has a shadow below it.</p>\n\n\n\n<p>Um, and then lastly, if they make those changes, um, create a version where the OMG is above the img.</p>\n\n\n\n<p>So it&#8217;s, we, this is a, if this is a, a horizontal, ver horizontal version, we need a, yeah, it&#8217;s essentially a, a vertical version. Ooh, that&#8217;s&nbsp;</p>\n\n\n\n<p>[00:08:53] <strong>Cory Miller:</strong> awesome. The top could be colors, um, g the bottom, and there&#8217;s a bar. Okay, cool. Yep.&nbsp;</p>\n\n\n\n<p>[00:09:00] <strong>Corey Maass:</strong> Let&#8217;s see.</p>\n\n\n\n<p>And for anybody who asks, it&#8217;s, oh my gosh, images. Because we are non religiously affiliated.</p>\n\n\n\n<p>I would say another version that is vertical.</p>\n\n\n\n<p>Yes. Okay. And I think, I think that&#8217;s fine.</p>\n\n\n\n<p>I like the color choices. I like the feel of it and as we&#8217;ve talked about it, like we could, we could spend tons of time and effort, but good enough. It&#8217;s cute, it&#8217;s interesting. Like it, it does what I wanted. Um, whatever it was that I had in my head, I didn&#8217;t have any, you know, the requirements that were in my head.</p>\n\n\n\n<p>It&#8217;s like bold and fun and interesting. The big, big heavy font like that to me says like O M G I M G, you know, it feels, it matches the name. Um, I like the colors vi, vibrant. Interesting. So&nbsp;</p>\n\n\n\n<p>[00:10:21] <strong>Cory Miller:</strong> I almost wonder, like on the vertical one, it&#8217;s like leave a little black on the omg. Mm-hmm. Like the bars maybe split a little bit.</p>\n\n\n\n<p>Okay, let me, that&#8217;s in, that&#8217;s in progress now. Great. Next thing I had was website and, um, I don&#8217;t think you&#8217;re in the space to be able to do this, but, um, just focused on logo and I only had time for logo, so I didn&#8217;t get website going, but the, I&#8217;m gonna go back on pod squeeze K card. Text content and I&#8217;ll just start getting buckets of text&nbsp;</p>\n\n\n\n<p>[00:11:06] <strong>Corey Maass:</strong> for those blocks.</p>\n\n\n\n<p>Yeah, I think if you wanna even just do it, um, flat, so on, you know, open up a Google Doc or something. Let&#8217;s look at the few different, um, websites that we&#8217;ve bookmarked for design and content. Um, and we found this awesome new site this morning, um, called, where&#8217;d it Go? Jelly Laid and their their welcome screen.</p>\n\n\n\n<p>Uh, how do we want to, how, how does one say it? Uh, we can be, we can be inspired by. Inspired by, so, Yeah, I mean, and, and big props to Jelly La um, j e l l y l a d e, whether, um, whether we&#8217;re we, we borrow from them or not. It&#8217;s a really neat site, well laid out, well thought out. Um, and there&#8217;s a number of overlap.</p>\n\n\n\n<p>Number of overlaps where they, they&#8217;re creating screenshots and beautiful screenshots. So they&#8217;re one of those kinds of tools. We&#8217;re doing something a little different, but, you know, some of the UI elements end up being the same, creating, um, specific sized images and stuff like that, just like we were doing for Crop Express.</p>\n\n\n\n<p>So, um, but I like the, what I realized on, on looking at their site, um, where is it about, So here I can share. Maybe don&#8217;t need to do subtitles, I need to share the screen.</p>\n\n\n\n<p>Um, so they&#8217;re, they&#8217;re heavy on listing out features, not benefits. So, um, but we did like, uh, some of the, the wording. Um, for your website and social media, um, that resonated. So the, so anyway, we&#8217;ve got that guy and we&#8217;ve got, um, what did you say? Squeeze was the other one we really liked the look of. Yeah.</p>\n\n\n\n<p>And then, um, this one I just really liked. Again, running with the, the big, bold colors. Um, I just liked the big, bold fonts, so I think this might be a treatment that we look at doing, um, when we actually sit down and design our site. But it&#8217;s, uh, you know, if so, Yes. I don&#8217;t think we should sit here and, and try to actually mock up the site right now, but if we want to create essentially a, a, just a flat doc, because I mean, most standard websites, you, you have a hero era area with a title, a paragraph, and a call to action testimonials.</p>\n\n\n\n<p>You&#8217;ve got, you know, list the three benefits kind of thing. I mean, most of these sites are pretty. Have similar sections. So I think if we go through and we can lock down just some wording. Um, and then once we have the colors and things from the logo set up, like we could just, we have text. We could just drop in.</p>\n\n\n\n<p>Hey, I&#8217;m gonna&nbsp;</p>\n\n\n\n<p>[00:14:49] <strong>Cory Miller:</strong> start that. I can share it&nbsp;</p>\n\n\n\n<p>[00:14:51] <strong>Corey Maass:</strong> with you. Cool. I&#8217;ll stop sharing. You could share a dot.</p>\n\n\n\n<p>Yeah. Perfect.</p>\n\n\n\n<p>With the little back and forth in Slack we came up with.</p>\n\n\n\n<p>Yeah. So this is very dry,</p>\n\n\n\n<p>but the tagline of, I&#8217;m just opening the doctor.</p>\n\n\n\n<p>Yeah, create professional images. Love that. One of the things that I reacted to, I realized thinking about the tagline, um, from, um, jelly La was there&#8217;s those create beautiful something, something and, you know, I&#8217;m like, well, beauty is at the behi in the eye of the beholder. And I always pry really hard not to.</p>\n\n\n\n<p>Fall into words that are, it&#8217;s like the, the tagline that every, uh, every website tries at least once of the, the, the dot.dot that you&#8217;ll actually use, you know, and stuff like that. And it&#8217;s all just fluffy. So it&#8217;s like, I, I, I think you and I have talked about this before, like we&#8217;d rather it actually said what it did.</p>\n\n\n\n<p>Yeah.&nbsp;</p>\n\n\n\n<p>[00:17:19] <strong>Cory Miller:</strong> I&#8217;m trying to go back and find, because you, you made some points, I think in Slack&nbsp;</p>\n\n\n\n<p>[00:17:25] <strong>Corey Maass:</strong> that I wanna</p>\n\n\n\n<p>try to scan it.</p>\n\n\n\n<p>It&#8217;s like at some point, you know, you wanna, uh, uh, a clever turn of phrase tends to be the big headline and then, excuse me. Um, and then we&#8217;ve got that little. Paragraph underneath. So some of this could get ex extended. Um, the other thing we can do since the world, this is the world we live in now. Uh, we open up chat g p t and we say generate 10.</p>\n\n\n\n<p>Whoever we&#8217;re ways to summarize.</p>\n\n\n\n<p>Following</p>\n\n\n\n<p>right. 10 clever taglines. To summarize the following statements,</p>\n\n\n\n<p>I should have shared my screen for people who are not.</p>\n\n\n\n<p>See, uh, have not played with chat G p T.</p>\n\n\n\n<p>So that&#8217;s what.</p>\n\n\n\n<p>Oh,&nbsp;</p>\n\n\n\n<p>[00:19:18] <strong>Cory Miller:</strong> you know what? It&#8217;s not on here. It&#8217;s over here, I think.&nbsp;</p>\n\n\n\n<p>[00:19:23] <strong>Corey Maass:</strong> Oh, there you go. It&#8217;s notes.</p>\n\n\n\n<p>So professionalism at your fingertips. Images that speak a thousand words.</p>\n\n\n\n<p>Professionalism made easy. Anyway, these are all good phrases to play with. Oh,</p>\n\n\n\n<p>[00:20:02] <strong>Cory Miller:</strong> something about your image matters.&nbsp;</p>\n\n\n\n<p>[00:20:05] <strong>Corey Maass:</strong> Hmm,</p>\n\n\n\n<p>I stumped chat. G p t</p>\n\n\n\n<p>[00:20:27] <strong>Cory Miller:</strong> right here. I like this one. Turn your content into captivating social images. Yep. Right there.&nbsp;</p>\n\n\n\n<p>[00:20:35] <strong>Corey Maass:</strong> Oh my word. Oh my word. All right, so then I</p>\n\n\n\n<p>said rewrite them with using puns or light humor. And so version two, humor. You ready for this? I actually really like these. Don&#8217;t let your social media be a blur.</p>\n\n\n\n<p>Website, feeling math, spice it up with professional social images.</p>\n\n\n\n<p>You just tell it to be funny. Yeah. I said, well, I said Add, add a pun or light humor. Words are great. Images are greater. That&#8217;s honestly fantastic. Yeah. Like it&#8217;s, I mean, it&#8217;s, it&#8217;s not funny, but it&#8217;s Right. The kind of</p>\n\n\n\n<p>like, to me, words are great, but images are greater as the, the big headline in the hero area. And then below that it&#8217;s saying something like, Use your word, you know, turn your WordPress content into valuable, shareable, professional images,</p>\n\n\n\n<p>easily create professional images from your,</p>\n\n\n\n<p>because I, yeah, I, one of the concepts that came up right is I, I really like the idea of. You&#8217;ve already done the work, and this is what we&#8217;ve been talking about since Crop Express, which is you&#8217;ve, you&#8217;ve set up a website, great. You&#8217;ve written a blog post. Great. That&#8217;s a lot of work. That&#8217;s a lot of effort.</p>\n\n\n\n<p>That&#8217;s a lot of thought. And, and how we, we jumped from Crop Express to OMG is the idea of how do you, how do you not only, um, Make a featured image more compelling, but how do you take the content that you&#8217;ve already written, the work you&#8217;ve already done to add more value? And how do you make an image, um, what do I wanna say?</p>\n\n\n\n<p>Direct? Um, share that value, you know, immediately.</p>\n\n\n\n<p>[00:23:13] <strong>Cory Miller:</strong> You, you created content for your WordPress website. Now you need a package and showcase it.&nbsp;</p>\n\n\n\n<p>[00:23:18] <strong>Corey Maass:</strong> Mm-hmm. Or showcase it.</p>\n\n\n\n<p>Let your images do the talking. Oh,</p>\n\n\n\n<p>winners there, our words are great, but images are greater. And let your images do the talking.</p>\n\n\n\n<p>Okay.</p>\n\n\n\n<p>Yeah, you and your problem statements. I love that. I never think to do that.</p>\n\n\n\n<p>[00:24:29] <strong>Cory Miller:</strong> Yeah, that&#8217;s our. I love how we do this. So problem is you create content on your WordPress website. Now you want to showcase it, make it shine. The problem is you have to go outta WordPress, you have to do all these, you have to have all these other tools&nbsp;</p>\n\n\n\n<p>[00:24:49] <strong>Corey Maass:</strong> and</p>\n\n\n\n<p>uh, common featured images. Don&#8217;t</p>\n\n\n\n<p>tell the content. Ooh, what do you wanna say by themselves?</p>\n\n\n\n<p>They often are just a nice image and you rely on. The headline or bullet points or quote elsewhere to draw the user in.&nbsp;</p>\n\n\n\n<p>[00:25:39] <strong>Cory Miller:</strong> So you created the content. Now make it sizzle, sparkle, shine.&nbsp;</p>\n\n\n\n<p>[00:25:44] <strong>Corey Maass:</strong> Nice.</p>\n\n\n\n<p>I keep talking about the loop and I, I keep coming back to that and I don&#8217;t still don&#8217;t know how to explain that, but it&#8217;s the, like, you create, you create words that are compelling. You find an image that&#8217;s compelling, but the, the problem as it exists now for most websites is if you share a blog post, there&#8217;s a, there&#8217;s an image that&#8217;s compelling, but it doesn&#8217;t have any of the words in it.</p>\n\n\n\n<p>And then you&#8217;re relying on the headline and an excerpt. You know, you&#8217;re relying on Facebook to, to present the whole thing. And if somebody just sees an image or fails to skim the little bit, the little bitty headline under the image, they&#8217;re not gonna, they only get half the half the compellingness of it.</p>\n\n\n\n<p>And so it&#8217;s like taking, taking your content and, and combining it with your featured image. It&#8217;s like one plus one equals three kind of situation where it&#8217;s like adding a big fold headline on top of that&#8217;s compelling, on top of a featured image that&#8217;s compelling, is more compelling than just sharing the image and the headline.</p>\n\n\n\n<p>So you create&nbsp;</p>\n\n\n\n<p>[00:27:14] <strong>Cory Miller:</strong> a content, now you wanna make it shine. Problem is you have to go outta WordPress. You have workflow one. Uh, the internal WordPress stuff doesn&#8217;t really sell the content. Plus they should, they should help entice images, should help entice people summarize and entice something like to get &#8217;em back to the site.</p>\n\n\n\n<p>So,</p>\n\n\n\n<p>[00:27:45] <strong>Corey Maass:</strong> yep.</p>\n\n\n\n<p>Typing, boring, featured, featured images don&#8217;t create intrigue. They don&#8217;t sell the content.</p>\n\n\n\n<p>They don&#8217;t captivate the imagination. That&#8217;s not the right.</p>\n\n\n\n<p>They don&#8217;t. Spark the imagination. Something like that.</p>\n\n\n\n<p>So&nbsp;</p>\n\n\n\n<p>[00:28:26] <strong>Cory Miller:</strong> the problem is it goes outta your workload. Boring featured images or afterthoughts Plus, they should make it. They should. They should be&nbsp;</p>\n\n\n\n<p>[00:28:35] <strong>Corey Maass:</strong> enticing. Yeah. It&#8217;s like there&#8217;s lots of different ways that an image can. Add value. And I know like we are, we might be thinking about it more deeply than people often do, but I think maybe that&#8217;s the point, right?</p>\n\n\n\n<p>Like a lot of the time now people like you&#8217;ll see a, if I go to Medium and I see an article about writing code, there&#8217;s some clip art of. A person behind a laptop or of a robot, and it&#8217;s like, then, then why even have the image? And I know why, like human image, human brains are wired to be attracted to images, but, but there&#8217;s no value added there.</p>\n\n\n\n<p>It&#8217;s just you&#8217;re just checking a box. And that&#8217;s heartbreaking. So</p>\n\n\n\n<p>there&#8217;s our three&nbsp;</p>\n\n\n\n<p>[00:29:37] <strong>Cory Miller:</strong> features. Stay in your workflow? No more boring afterthoughts.</p>\n\n\n\n<p>[00:29:45] <strong>Corey Maass:</strong> Wow. Yeah. Wow. Who canice people to click?</p>\n\n\n\n<p>Wow.</p>\n\n\n\n<p>We&#8217;re, we&#8217;re, we&#8217;re, we&#8217;re somewhere here. We&#8217;re we&#8217;re in the range. Yep. We&#8217;ll&nbsp;</p>\n\n\n\n<p>[00:30:05] <strong>Cory Miller:</strong> work on the features next, but. Stay in your workflow.</p>\n\n\n\n<p>Something here. No more boring afterthought, smell images. Stale, boring, stale, afterthought. Like there&#8217;s probably something here we can refine. It&#8217;s like put, put your images to work.</p>\n\n\n\n<p>Something to the effect of like, Born and still is opposite. Active, helpful prompting is better. Like that&#8217;s where we come in with the, uh,</p>\n\n\n\n<p>because we&#8217;re trying to show &#8217;em a vision of what could be better. Like right now it&#8217;s just boring. They&#8217;re afterthoughts,</p>\n\n\n\n<p>but you could transform that to help. That&#8217;s where we go. Sell the sizzle or shine.&nbsp;</p>\n\n\n\n<p>[00:31:07] <strong>Corey Maass:</strong> Yep. Make your&nbsp;</p>\n\n\n\n<p>[00:31:08] <strong>Cory Miller:</strong> images shine. Make your content shine&nbsp;</p>\n\n\n\n<p>[00:31:14] <strong>Corey Maass:</strong> fresh. En. Engaging. Engaging. Memorable, engaging,</p>\n\n\n\n<p>relevant.</p>\n\n\n\n<p>Relevant. Helpful. Ooh, helpful. That&#8217;s a good&nbsp;</p>\n\n\n\n<p>[00:31:36] <strong>Cory Miller:</strong> word, is to keep all these words, because I think we&#8217;ll put a list of things. Oh, here it is. The before and&nbsp;</p>\n\n\n\n<p>[00:31:43] <strong>Corey Maass:</strong> after. Nice. Yep. Nice. Yep. Morning. Thoughts. Still homogenized.</p>\n\n\n\n<p>Oh man, what, what&#8217;s&nbsp;</p>\n\n\n\n<p>[00:32:01] <strong>Cory Miller:</strong> the word for like, they&#8217;re just taking up&nbsp;</p>\n\n\n\n<p>[00:32:03] <strong>Corey Maass:</strong> space. Checking a box. Placeholder. Placeholder. No more placeholders.</p>\n\n\n\n<p>So we Wow. You, you&#8217;ve seen those, uh, Home pages that have a, like a slider before and after. And on the left we show, you know, an image of a landscape and a, you know, 10 places to go camping. But as it&#8217;s presented in Facebook with just a big, big image that&#8217;s pretty, but it has no value. And the headline that has no treatment and then you swipe and it shows the.</p>\n\n\n\n<p>Our treatment of the image with a background and, and, uh, a color treatment to it. And then a clever font or an interesting font and like, so we do a bunch of those where it&#8217;s like, here&#8217;s your boring placeholder, nothing. And here, even if we just, even if that&#8217;s all you give us, here&#8217;s, here&#8217;s how we make it Compelling.</p>\n\n\n\n<p>Compelling would love that before and after.</p>\n\n\n\n<p>Okay.&nbsp;</p>\n\n\n\n<p>[00:33:35] <strong>Cory Miller:</strong> I like this before, Hey, if there, this is a wishlist, not a, but If there was a sample, you know, it&#8217;s almost like, here&#8217;s your. Here&#8217;s your social graph before and, and paid a bar. He goes, pull the bar down. Transformation.&nbsp;</p>\n\n\n\n<p>[00:33:56] <strong>Corey Maass:</strong> Wow. Wow. Yes. Yeah. That was the kind of UI I was picturing. Like if you go to, they&#8217;re the, they&#8217;re the, the little web apps that are like, we&#8217;re moving a background or whatever, and you, and they have a slider and so you see the image and as you, you move a, move a bar, Back and forth.</p>\n\n\n\n<p>And so yeah, in our case, we&#8217;ll, we&#8217;ll have it, you might move the bar up and down or something, but that matches our logo. That&#8217;s amazing.&nbsp;</p>\n\n\n\n<p>[00:34:22] <strong>Cory Miller:</strong> See and pull it down and we can share like a post status. We&#8217;ve got this, you know, we&#8217;re using this, so like before they, we looked at it sucks. Pull it down. Here it is like, yep.</p>\n\n\n\n<p>Here&#8217;s what we&#8217;ve done to showcase, make the content shine, entice people, comp compelling, I love that word compelling, you said. Mm-hmm. What? Boring to compelling. Boring To&nbsp;</p>\n\n\n\n<p>[00:34:49] <strong>Corey Maass:</strong> compelling. Yeah. And again, I love the idea of, of valuable too. I put engaging. Yeah.</p>\n\n\n\n<p>Because it&#8217;s, yeah, we, we, we take, and it&#8217;s also, we take these pieces. And put them together. And that to me is where the value comes from. And it&#8217;s like, so even if, even if you only ever see it, just the image, you don&#8217;t see the headline because the headline can be in the image, then it, then there&#8217;s, um, the image itself, it&#8217;s more valuable.</p>\n\n\n\n<p>Like that&#8217;s not, that&#8217;s not the only use case. And it might not even be the most common use case, but like one of the things that. You talked about early on was, you know, creating slides essentially, or slide shows. And so being able to create images that have bullet points that summarize a post or quotes that summarize a quote, a post, you know, so there, there&#8217;s, there can actually, you know, if it&#8217;s um, if you interview somebody and they are really inspiring and you create a bunch of these images and you put them on your social media every [00:36:00] day, like, You are inspiring.</p>\n\n\n\n<p>You could be inspiring people. So&nbsp;</p>\n\n\n\n<p>[00:36:05] <strong>Cory Miller:</strong> it makes me think when you were saying that about the, I was trying to capture those again, even though we&#8217;ve done it a bunch. So like, can you see my little cursor here? Mm-hmm. In the copy, in the, uh, text editor part. It&#8217;d be awesome to have these. Oops, this touch, not that touch choices.</p>\n\n\n\n<p>You know what I&#8217;m talking about, like here, um, bullets. Numbers, check boxes, because when you said that 50 places to visit mm-hmm. Here&#8217;s 10 in their check boxes. Mm-hmm. The point is where I kind of default to, but I wonder if there&#8217;s a way to do so. Like the arrows.&nbsp;</p>\n\n\n\n<p>[00:36:44] <strong>Corey Maass:</strong> Sure. Capture this back.</p>\n\n\n\n<p>You already know all this bullets. No, it&#8217;s I&#8217;m capture it. We need it captured.&nbsp;</p>\n\n\n\n<p>[00:37:04] <strong>Cory Miller:</strong> Text boxes, numbers,</p>\n\n\n\n<p>[00:37:09] <strong>Corey Maass:</strong> emojis. Oh&nbsp;</p>\n\n\n\n<p>[00:37:10] <strong>Cory Miller:</strong> God, you read my mind, but I didn&#8217;t wanna say it because I was like, I don&#8217;t wanna,&nbsp;</p>\n\n\n\n<p>[00:37:15] <strong>Corey Maass:</strong> Hey, if we, if we&#8217;re, we&#8217;re starting a product with the OMG in the name, like we have to double down on the whole cute, uh, style, you know, emojis and butterflies. And&nbsp;</p>\n\n\n\n<p>[00:37:30] <strong>Cory Miller:</strong> I&#8217;ve been working with Lindsay on, on some of her work for my marketing assistant, and it did dawned on me.</p>\n\n\n\n<p>She was like, it was. Uh, her personality is fun. Like she likes to have fun. Mm-hmm. And like, there&#8217;s, you&#8217;re not feeling fun here. And so it was like reintroducing that and I think mm-hmm. Uh, I&#8217;m gonna capture this too, is like, make&nbsp;</p>\n\n\n\n<p>[00:37:57] <strong>Corey Maass:</strong> your content a party. Nice. Yeah.</p>\n\n\n\n<p>Everyone wants to go to, Nah,</p>\n\n\n\n<p>that&#8217;s an advertising campaign right there, like a whole bunch of ads that are like, do people want to go to the we to your website? Make your website a party that everybody wants to get go to. That&#8217;s really fun.</p>\n\n\n\n<p>Okay. I&nbsp;</p>\n\n\n\n<p>[00:38:42] <strong>Cory Miller:</strong> think we got a lot here. I think the benefits we can, we got enough to, like, we can put this back in chat, G B T two, but we just need three benefits and Yep. Um,&nbsp;</p>\n\n\n\n<p>[00:38:56] <strong>Corey Maass:</strong> which we ha we have four. I mean, you can always have more, but Yep. Stay within your workflow. Convert these. Well, and it&#8217;s, and we, and I think it&#8217;ll end up being, um, before and after is like the first big benefit.</p>\n\n\n\n<p>And then we could do the three underneath of stay. Stay within your workflow, stay in the zone. Create more value, all those things.</p>\n\n\n\n<p>That is the technical term thingy</p>\n\n\n\n<p>stuff, stuff. It&nbsp;</p>\n\n\n\n<p>[00:39:45] <strong>Cory Miller:</strong> makes me think, I&#8217;ve been doing the, uh, party emoticon, mo emoji. Mm-hmm. I&#8217;m like this little party thing. All&nbsp;</p>\n\n\n\n<p>[00:39:56] <strong>Corey Maass:</strong> right, now I&#8217;m just having fun.</p>\n\n\n\n<p>This might be the most, um, productive, midlife crisis anybody has ever had. Bless you, dude,&nbsp;</p>\n\n\n\n<p>[00:40:09] <strong>Cory Miller:</strong> about four to five years ago, this has been really timely. Saying, I&#8217;m outta it. I&#8217;m just saying&nbsp;</p>\n\n\n\n<p>[00:40:18] <strong>Corey Maass:</strong> I&#8217;ll take it now. We&#8217;ve learned to manage it anyway. Um, great test. Well, uh, homepages need testimonials, which we&#8217;ll add once we, uh, have them, the features can, we can fill out as we go.</p>\n\n\n\n<p>Um,</p>\n\n\n\n<p>[00:40:44] <strong>Cory Miller:</strong> Well, thanks for doing this. This is, I work best like this, planning off, you know, collaborating. Sure. So I appreciate this. Okay. See, do I have access to Omgm? I know I do.</p>\n\n\n\n<p>[00:41:05] <strong>Corey Maass:</strong> I don&#8217;t. Yes, you do. You have your, uh, Corey Miller account and then, um, so yeah, it&#8217;s, it&#8217;s just Beaver Builder. So go drop in blocks or, um, or I can, and then the biggest thing, I mean like any of these websites, uh, Again, the, once the logo is locked down, and maybe we already have the colors, but we can use those colors to define what the, what the boxes on the page look like.</p>\n\n\n\n<p>And then, um, the actual images always, usually takes me the longest of like, okay, you want screen, you want product screenshots. Go create the perfect product setup so that you can then take the perfect product screenshots. So, But I need to actually finish the damn thing. Wanna do&nbsp;</p>\n\n\n\n<p>[00:42:02] <strong>Cory Miller:</strong> that? Cool. Dude, we&#8217;re flowing.</p>\n\n\n\n<p>Well, I&#8217;m starting to flow with you.</p>\n\n\n\n<p>[00:42:13] <strong>Corey Maass:</strong> Well, and I&#8217;m, yeah, I&#8217;m, there&#8217;s been stuff that for me because I&#8217;m, this is how I work half the time anyway. Right? Like, I build and I rebuild, and I rebuild. And the whole time I&#8217;m thinking, and I&#8217;m, that&#8217;s why I keep trying to throw stuff at you or WeChat during the week, um, because it helps me redefine the product and, and wording and stuff like that.</p>\n\n\n\n<p>And so it&#8217;s things that, like at one point we said, what do, what do we call it? And so in, in my mind, the, um, like the name of the company and the name of the product is O M G I M G. Um, which I kind of, it makes me giggle when it&#8217;s like people talk about like I B M or cvs and so it&#8217;s, it&#8217;s just way more letters, but it&#8217;s still like, sound it tongue in cheek in a tongue in cheek way.</p>\n\n\n\n<p>It sounds very corporate cuz it&#8217;s a bunch of letters. Um, it,&nbsp;</p>\n\n\n\n<p>[00:43:12] <strong>Cory Miller:</strong> but if it makes you smile, that&#8217;s a really good thing, like Right. Hearing that it makes you smile too, because cvs, by the way, is my favorite story ever.&nbsp;</p>\n\n\n\n<p>[00:43:22] <strong>Corey Maass:</strong> Good man.&nbsp;</p>\n\n\n\n<p>[00:43:22] <strong>Cory Miller:</strong> I&#8217;m anti Walgreens, our insurance. Ooh, seriously. I like Walgreens with the number two cvs.</p>\n\n\n\n<p>It&#8217;s clean like an Apple store for a pharmacy and I don&#8217;t know, tape some of them that&#8217;s clean. Uh, chips. Yep. Weird dehydrated products in the front anyway. Okay.&nbsp;</p>\n\n\n\n<p>[00:43:47] <strong>Corey Maass:</strong> Yeah, I, I&#8217;m a, I&#8217;m a sucker for those kinds of stores for sure. Uh, little bit of everything. I love a, do I love a good dollar store? Um, five below extremely dangerous for me to walk in.</p>\n\n\n\n<p>Oh, dude,&nbsp;</p>\n\n\n\n<p>[00:44:00] <strong>Cory Miller:</strong> we, you and I should not go on five below&nbsp;</p>\n\n\n\n<p>[00:44:04] <strong>Corey Maass:</strong> or we should. Um, but so the other thing that, um, I, uh, have been. It&#8217;s like, okay, so I&#8217;m, I&#8217;m not yet using the product, but as I&#8217;m building the product, I&#8217;m thinking about using it, et cetera. Right? And so, um, one of the other things that I realized I was doing was, so O M G I M G, name of the company, name of the product, um, OMG Images is the asset that it creates, right?</p>\n\n\n\n<p>So it&#8217;s like, turn your, turn your image into an OMG image. And that&#8217;s where like when we did a demo whenever it was, Um, you know, a few, a few calls ago you were like, okay, change, change the buttons to say, you know, create new whatever it was. And I&#8217;m like, oh, okay. So, so in most of those places now, we, we are saying like, create a new i OMG image, or here is a list of your OMG images, because it&#8217;s basically any image that&#8217;s been enhanced by OMG img.</p>\n\n\n\n<p>I love it. And we are going to be OMG people because we&#8217;ve been also been enhanced by OMG I mg. This is&nbsp;</p>\n\n\n\n<p>[00:45:21] <strong>Cory Miller:</strong> totally silly, but in the vein of creativity, ob absurd. Of course the t-shirt on the front might be OMG in the back is, I don&#8217;t know. That&#8217;s the silly thing. But I was like, I love this. The bar coming down.</p>\n\n\n\n<p>Mm-hmm. Um, That thought. So like we&#8217;ll need that,&nbsp;</p>\n\n\n\n<p>[00:45:43] <strong>Corey Maass:</strong> that front. Oh, I, what I want is the, the T-shirt. I&#8217;m gonna stand up here some, the Panera, the T-shirt where the graphic is, the whole thing. And it&#8217;s going to be, it&#8217;s going to be omg, img, you know, but, but the whole front of the site or whole front of the, sure.</p>\n\n\n\n<p>So it&#8217;s huge bright colors. OMG img.</p>\n\n\n\n<p>Like, when I was doing conbon, I wanted to be very clean and corporate because I was, I&#8217;m like, that&#8217;s, I think that&#8217;s gonna be my market. You know, it&#8217;s not fun and creative. It&#8217;s project management. Um, and eventually I, I started trying to, like a lot of, a lot of WordPress products have. Little critters, you know, little creatures, logos and stuff.</p>\n\n\n\n<p>So eventually I introduced these very austere birds that I had designed, um, anyway, so at some point maybe we need something like that, but it&#8217;s like the, the conbon shirts were black polos with the little logo here and I did have it pretty big on the back cuz I&#8217;m like across word camp us. You need to be able to see it.</p>\n\n\n\n<p>But with this, we&#8217;re going the other action as big and as bold as possible, you know? Love it.&nbsp;</p>\n\n\n\n<p>[00:47:11] <strong>Cory Miller:</strong> Yeah. I don&#8217;t mind being&nbsp;</p>\n\n\n\n<p>[00:47:14] <strong>Corey Maass:</strong> silly, right? Me neither. I. As&nbsp;</p>\n\n\n\n<p>[00:47:18] <strong>Cory Miller:</strong> we have everybody listening going, uhhuh,&nbsp;</p>\n\n\n\n<p>[00:47:20] <strong>Corey Maass:</strong> duh. People like, yeah, that&#8217;s what I didn&#8217;t, I, I, I, what I should have said to chat G b t is take these 10 taglines and make dad jokes outta them.</p>\n\n\n\n<p>Let&#8217;s see what we got. Um, but anyway, um, so yeah, we can sign off for today. I, I would task you with, um, Jump into the homepage if you&#8217;ve got time, you know, and or even just revise and finalize some of that wording. Um, maybe show it to Lindsay, see what she thinks. And cuz ideally by the time we get to that homepage, we are just plugging it in and going, oh, we need a new section.</p>\n\n\n\n<p>We need a new product image.</p>\n\n\n\n<p>Uh, I lost you. Can you hear me? Yes. Sorry, I lost you for a second. Yeah, I&#8217;m Panera&#8217;s they&#8217;re doing their lunch rush, so I think the wifi is starting to brown out.&nbsp;</p>\n\n\n\n<p>[00:48:24] <strong>Cory Miller:</strong> Ison broccoli, uh, chitter soup for me cuz that&#8217;s my favorite. All right.&nbsp;</p>\n\n\n\n<p>[00:48:30] <strong>Corey Maass:</strong> Thanks brother. Shout product, product placement. Uh, shout out to Panera.</p>\n\n\n\n<p>Yeah,&nbsp;</p>\n\n\n\n<p>[00:48:35] <strong>Cory Miller:</strong> yeah. Sponsored by Panera. Today everybody skips unlimited broccoli. Dip those chips in the broccoli cheese&nbsp;</p>\n\n\n\n<p>[00:48:42] <strong>Corey Maass:</strong> soup. That&#8217;s a winner.&nbsp;</p>\n\n\n\n<p>[00:48:46] <strong>Cory Miller:</strong> Hey, let&#8217;s talk about working camps at some point. Um, probably in the next two weeks I&#8217;ll be ready to make some, uh, hotel arrangements&nbsp;</p>\n\n\n\n<p>[00:48:54] <strong>Corey Maass:</strong> and stuff. Okay, great.&nbsp;</p>\n\n\n\n<p>[00:48:57] <strong>Cory Miller:</strong> Just it&#8217;s on my mind.</p>\n\n\n\n<p>It&#8217;s not a priority. We&#8217;ll get it done. Um, but anyway, shaping up&nbsp;</p>\n\n\n\n<p>[00:49:03] <strong>Corey Maass:</strong> plans for that. Yeah, I&#8217;ve got it sort of on the long list. I&#8217;m gonna be taking a train down, which will be fun. Oh, you&#8217;ve read my mind.&nbsp;</p>\n\n\n\n<p>[00:49:12] <strong>Cory Miller:</strong> Ask you that. Oh, I wish I could do that here. I wish I could do that. We have Amtrak. It just takes 13 hours to get to Dallas, which like seriously, I&#8217;ve seen all of this part of Oklahoma in depth.</p>\n\n\n\n<p>[00:49:26] <strong>Corey Maass:</strong> Yeah, I&#8217;m sure. But yeah, everybody, uh, we&#8217;ll, we&#8217;ll start. This is, this is the first plug for, um, you know, O M G I M G is going to be, uh, revealed in many ways, uh, at Word Camp Pass with the brightest shirts you&#8217;ve ever seen. Love it.</p>\n<p>This article was published at Post Status — the community for WordPress professionals.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 08 Jun 2023 22:20:13 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Cory Miller\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"Do The Woo Community: The Future of the WordPress Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=75235\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://dothewoo.io/future-of-the-wordpress-community/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:407:\"<p>When I shared 20 years of WordPress community at WordCamp Lisboa, I touched on the future of the community. Today I elaborate on that part.</p>\n<p>&gt;&gt; The post <a rel=\"nofollow\" href=\"https://dothewoo.io/future-of-the-wordpress-community/\">The Future of the WordPress Community</a> appeared first on <a rel=\"nofollow\" href=\"https://dothewoo.io\">Do the Woo - a WooCommerce Builder Community</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 08 Jun 2023 03:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:24:\"Matt: WordPress &amp; AI\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:22:\"https://ma.tt/?p=86874\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://ma.tt/2023/06/wordpress-ai/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:234:\"<p class=\"is-style-matt-rothko-style\">I did an interview with <a href=\"https://www.pootlepress.com/author/jamie-marsland/\">Jamie Marsland</a> where we talked a fair amount about AI.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 07 Jun 2023 19:35:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"HeroPress: Because of WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://heropress.com/?post_type=heropress-essays&p=5613\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:114:\"https://heropress.com/essays/because-of-wordpress/#utm_source=rss&utm_medium=rss&utm_campaign=because-of-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9226:\"<img width=\"1024\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2024/06/060623-min.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Pull Quote: The tech industry needs more boss ladies.\" />\nListen to Amy read her own story.\n\n\n\n\n\n\n<p>When we choose a spouse, we choose someone who matches our values. When we choose a home we choose a space that matches our needs. We look for all the green flags, all the boxes to be checked, and we don’t accept red flags. We say no to cockroaches, no to cheaters, no to leaky plumbing.&nbsp;</p>\n\n\n\n<p>When it comes to a job, though, we take what we can get. We fear losing, we let red flags slide and when it’s bad, we still stick around and hope it gets better. We tell ourselves it’s the only option we have.</p>\n\n\n\n<p>We don’t imagine that there could be real fulfillment. We believe this is it: the 9 to 5, the endless grind. Work for the man and hope you end up with a retirement plan, at best. Hold on to that job &#8211; you never know how far and how hard you could fall without it.</p>\n\n\n\n<p>A space without hierarchy, a space where everyone has a voice, a space where inclusion and diversity are virtues seems like a smoke dream.&nbsp;</p>\n\n\n\n<p>Until you discover WordPress.</p>\n\n\n\n<p>And so it went for me. Deep in the work, sleep, die cycle. Thinking this was it. I kissed my dreams goodbye, succumbed to being a slave to my paycheck because after all, I have a family to feed. Priorities, Amy. Priorities.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Discovering WordPress</h2>\n\n\n\n<p>Sometimes you aren’t even looking and you trip over something, not knowing what you’ve stumbled into. Then suddenly five years have passed and you have lasting friendships and a whole a$$ career. Your kids are fed, your bills are paid and you are happy.</p>\n\n\n\n<p>And that’s how it happened for me. I did what I had to, grabbed what job I could, worked hard and then got shoved face first into the lap of WordPress, without a clue what I was getting into. Without a clue that my life had just changed. I was actually quite angry. I was supposed to be promoted from my wildly underpaid tech support job to a wildly underpaid live chat supervisor job. How DARE they change their minds and pigeonhole me as a WordPress Tech!!?</p>\n\n\n\n<p>But the reality unfolded rather quickly after that. That when it comes to WordPress, there are only green flags. There is only a match in values. There is only a world where people&#8217;s human needs are met.</p>\n\n\n\n<p>The need for community, the need to be part of something bigger than you, the need for connection, the need to learn, to grow, to watch something else grow. The need for one step to lead to the next, where paths are abundant and there are no dead ends. I had no idea what I had just been shoved into.</p>\n\n\n\n<p>I made the best of it. I helped form a new WordPress dedicated support team. I fixed websites, I trained other agents, I determined policies and practices, and I started going to WordPress.org team meetings. At first I thought that I was just supporting the endeavors of my employer, but the truth is, it was much more than that.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finding-the-community\">Finding the Community</h2>\n\n\n\n<p>My first meeting was with the Hosting team. I hopped on Zoom unaware that I would already know every face in the room. Unaware that I would be going to these meetings every week for the next five years. Unaware that I’d become a Team Rep and get my fingerprints all over the Open Source Project. Unaware that I would find friends, learn so much, build skills and be offered jobs. Unaware that there were 30,000 people on the other end of the keyboard, and 400 million opportunities.</p>\n\n\n\n<p>I stayed in that job for years, and I extended myself way beyond my technical support role. I had ideas for how to support WordPress users and brought them to the leadership team. They were interested, though not completely onboard, but still gave me the greenlight to go ahead and try.&nbsp;</p>\n\n\n\n<p>I started offering developer services to their enterprise WordPress customers, instead of turning them away saying “we don’t do that here”. The customers were into it. They wanted and they needed that type of support. I stumbled upon more and more customers that needed developer help and offered them that help. I got my teammates involved. We were seeing results and the results were good.&nbsp;</p>\n\n\n\n<p>Happy customers, new streams of revenue and increased customer retention. Instead of being angry and at a loss, tech support customers had real options for resolution. They were willing to pay extra and they kept coming back for more. They praised us and our work.&nbsp;</p>\n\n\n\n<p>The VP of product and the CEO started noticing. They decided to mentor me and trained me in product development, agile software development and leadership. I started to flush out user journeys, product packages and made a two-year strategy for the growth of the developer service that is now a full blown product offering. After the first year they had me do a win loss report, and we found that the service had earned revenue just through word of mouth, before it was even established. Boom.</p>\n\n\n\n<p>And yet I was struggling to buy food. I was living under the poverty line. I was being praised, but not paid. Business owners take heed, this is how you lose good employees.</p>\n\n\n\n<p>I was a tech support agent who was helping run a team, fixing customer problems, developing a product, pushing code, creating business strategies and making revenue for the org. All while starving. All while witnessing my developer friends at the same company make six figures. I became disgruntled, I became more vocal about it, and I lost the favor of leadership by complaining &#8211; despite the fact that my complaints were valid. Lesson learned. After a while, I was just too unhappy with what I was paid for my numerous roles and quit out of frustration.</p>\n\n\n\n<p>I had no idea what was going to happen next. I started studying code and blogging. I was elected into a Team Rep position on the WordPress Open Source Project. I practiced making WordPress themes and plug-ins. I learned Symfony, I learned some Javascript and Python, I learned how to have faith in myself and how to acquire clients outside of the stream of tech support. I became a Meetups organizer and got involved in WordCamps. I started sharing skills that I had learned and had used to survive in the tech field.</p>\n\n\n\n<p>I never wanted to be a freelancer or a web developer though. I actually prefer doing system administration over web development &#8211; so I kept looking for a full-time gig. After a few months, I landed a job as a WordPress Tech Lead. I got to work with design and development and build out pipelines, work with servers, clients and code.</p>\n\n\n\n<p>Then Covid happened, and I think everyone can agree what a nightmare that was. I got hit with the first strain of Covid and was so, so sick. I couldn’t move for three months. I lost my job and I was too sick to care. I was blessed that my colleagues in the WordPress community cared, though. They supported me and some of them even prayed for my recovery. One of my hosting teammates suggested applying to a job with his employer. I said “alright whatever”, found an easy tech-support role that I definitely could do and applied.&nbsp;</p>\n\n\n\n<p>They interviewed me and turned me away, saying I was overqualified. Bummer. Then a few weeks later, I got a phone call from them offering me an interview for a different position. A job as a Web Development Manager. I liked the idea despite my wicked imposter syndrome, and after some rounds of interviews, they offered me the job. I was there for two years and I loved my team. I was working with designers and developers, leadership and marketers. I got to work with servers, various tech stacks, DevOps pipelines, design systems, accessibility and SEO.</p>\n\n\n\n<p>From there, I was recruited into a Solutions Architect position. Then I was recruited again for a Developer role. I didn’t apply anywhere, I wasn’t looking and all I did was work hard, invest in my skills, be open to options and oh yeah &#8211; get involved with WordPress.</p>\n\n\n\n<p>Now I keep picking up clients and I have more work than I can realistically handle. I’m going to have to start hiring other people to help me out soon. Maybe I&#8217;ll file for an LLC and take all that knowledge and experience, all that momentum and roll it up into one big future as a boss lady. Bring the WordPress values I feel so aligned with to the table on MY terms. The tech industry needs more boss ladies.</p>\n\n\n\n<p>I don’t honestly know what’s coming next, but I know I don’t need to worry because I have the right community, the right skills, the right resources and endless opportunities.</p>\n\n\n\n<p>All because of one little package of code. All because of the amazing people behind it. All because of WordPress.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://heropress.com/essays/because-of-wordpress/\">Because of WordPress</a> appeared first on <a rel=\"nofollow\" href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 07 Jun 2023 12:37:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Amy Kamala\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:103:\"Post Status: Improving Visa Support • Event Tooling • WP-CLI Updates • Block Inspector Sub-groups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://poststatus.com/?p=149581\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:102:\"https://poststatus.com/improving-visa-support-event-tooling-wp-cli-updates-block-inspector-sub-groups/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:20116:\"<h2 class=\"wp-block-heading\" id=\"h-this-week-at-wordpress-org-april-3-2023\">This Week at WordPress.org (June 5, 2023)</h2>\n\n\n<div class=\"has-background has-theme-palette-8-background-color wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Community team is considering tooling around the building and using the WordCamp websites, in addition to the naming of events.  To help speakers attend WordCamps, additional lead time for visas is requested as well. Share your thoughts now.<br /> <br />WP-CLI has released 2 updates. Get a look at what new features are available. <br /><br />See the dev blog for more ways to use the block inspector.  </p></div>\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-block-kadence-infobox kt-info-box_94d1bd-77\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userPlus kt-info-svg-icon\"></span></div></div></div></div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Improving Visa Support • Event Tooling • WP-CLI Updates • Block Inspector Sub-groups</h2><p class=\"kt-blocks-info-box-text\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f6c2.png\" alt=\"🛂\" class=\"wp-smiley\" /> <a href=\"https://make.wordpress.org/community/2023/06/01/early-speaker-and-volunteer-selection/\">Early Speaker and Volunteer Selection and Improved Visa Support</a><br /><br /><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f4c6.png\" alt=\"📆\" class=\"wp-smiley\" /> <a href=\"https://make.wordpress.org/community/2023/06/06/discussion-next-generation-event-tooling/\">Discussion: Next Generation Event Tooling </a> <br />> <a href=\"https://make.wordpress.org/cli/2023/06/05/wp-cli-v2-8-1-release-notes/\">WP-CLI v2.8.1 Release Notes</a> &amp; <a href=\"https://make.wordpress.org/cli/2023/05/31/wp-cli-v2-8-0-release-notes/\">WP-CLI v2.8.0 Release Notes</a><br 